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Rolex DAY-DATE 40 Rose Gold President White Roman Dial
TOP
Rolex DAY-DATE 40 Rose Gold President White Roman Dial
C$ 38,866
Free shipping
Seller
Avi & Co NY
32
US
Breitling Avenger II Seawolf A1733110.F563.169A
TOP
Breitling Avenger II Seawolf A1733110.F563.169A
C$ 4,560
Seller
Uhren2000 GmbH
219
DE
Ulysse Nardin Ulysee Nardin
Ulysse Nardin Ulysee Nardin
C$ 1,101
Seller
Timekeepers
 
US
Porsche Design Huawei Smartwatch - EU
Porsche Design Huawei Smartwatch - EU
C$ 1,212
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Sinn 144 St Sa
TOP
Sinn 144 St Sa
C$ 2,882
Seller
Classic Watch
 
DE
Linde Werdelin SpidoSpeed Anthracite DLC
Linde Werdelin SpidoSpeed Anthracite DLC
C$ 18,792
BrandBoutique Member
Linde Werdelin LTD
Glashütte Original Glashutte Men's 1-37-02-03-02-30...
TOP
Glashütte Original Glashutte Men's 1-37-02-03-02-30...
C$ 13,419
Seller
Swiss Elevate GmbH - HarveyStore.com
586
CH
Audemars Piguet Royal Oak Offshore Summer edition  26408OR.OO....
TOP
Audemars Piguet Royal Oak Offshore Summer edition 26408OR.OO....
C$ 69,035
Seller
TimeWorld
20
CH
Frederique Constant Slimline Gents Small Seconds
Frederique Constant Slimline Gents Small Seconds
C$ 1,060
BrandBoutique Member
Frederique Constant SA
Patek Philippe Régulateur Quantième annuel 5235 Full Set
TOP
Patek Philippe Régulateur Quantième annuel 5235 Full Set
C$ 57,189
Free shipping
Seller
RIVIERAWATCH
55
FR
Rolex Daytona P Series Cream/Pana dial UNWORN
TOP
Rolex Daytona P Series Cream/Pana dial UNWORN
C$ 42,665
Seller
The Watch Collector Ltd.
24
UK
Zenith Type 20 GMT Tribute to the Rolling Stones
TOP
Zenith Type 20 GMT Tribute to the Rolling Stones
C$ 7,808
Free shipping
Seller
WatchesofMayfair.com
204
UK
Porsche Design Timepiece No.1
Porsche Design Timepiece No.1
C$ 8,311
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Poljot Gorbatchov
TOP
Poljot Gorbatchov
C$ 1,524
Seller
Classic Watch
 
DE
Linde Werdelin SpidoSpeed Titanium
Linde Werdelin SpidoSpeed Titanium
C$ 26,622
BrandBoutique Member
Linde Werdelin LTD
Glashütte Original Glashutte Men's 100-02-22-12-05 Senator...
TOP
Glashütte Original Glashutte Men's 100-02-22-12-05 Senator...
C$ 20,434
Seller
Swiss Elevate GmbH - HarveyStore.com
586
CH
Rolex Sky-Dweller 326933 Stainless Steel / Yellow Gold
TOP
Rolex Sky-Dweller 326933 Stainless Steel / Yellow Gold
C$ 23,839
Free shipping
Seller
LABELLE JEWELRY
 
US
Frederique Constant Slimline Moonphase Stars Manufacture
Frederique Constant Slimline Moonphase Stars Manufacture
C$ 6,550
BrandBoutique Member
Frederique Constant SA
Louis Moinet Scott Dixon New in Box, never worn
TOP
Louis Moinet Scott Dixon New in Box, never worn
C$ 10,399
Free shipping
Seller
Kreativ & Exclusiv
56
DE
Revue Thommen 17030.2137
TOP
Revue Thommen 17030.2137
C$ 675
Seller
Click2Shop Limited
31
UK
Ateliers deMonaco Tourbillon Oculus 1297
Ateliers deMonaco Tourbillon Oculus 1297
C$ 89,215
BrandBoutique Member
Les Ateliers deMonaco SARL
Porsche Design Chronotimer Series 1 Polished Black
Porsche Design Chronotimer Series 1 Polished Black
C$ 7,244
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Sinn 103 St Sa RB Classic Watch Sondermodell
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
C$ 3,645
Seller
Classic Watch
 
DE
Linde Werdelin SpidoSpeed Carbon Green
Linde Werdelin SpidoSpeed Carbon Green
C$ 26,622
BrandBoutique Member
Linde Werdelin LTD
Glashütte Original Men's  1-37-01-01-05-30  Senator...
TOP
Glashütte Original Men's 1-37-01-01-05-30 Senator...
C$ 28,517
Seller
Swiss Elevate GmbH - HarveyStore.com
586
CH
Tudor Heritage Black Bay Automatik Black 79230R Lederband
TOP
Tudor Heritage Black Bay Automatik Black 79230R Lederband
C$ 4,255
Seller
Uhren2000 GmbH
219
DE
IWC VINTAGE  1940 PLATINUM EMERALD DIAMOND CONCEALED LADIES
TOP
IWC VINTAGE 1940 PLATINUM EMERALD DIAMOND CONCEALED LADIES
C$ 51,824
Free shipping
Seller
Watch Hunter
 
US
Mühle Glashütte Lunova Datum, Herrenuhr Automatik, M1-43-16-LB
TOP
Mühle Glashütte Lunova Datum, Herrenuhr Automatik, M1-43-16-LB
C$ 2,669
Seller
Juwelier Bucher GbR
168
DE
Doxa NEW SHARK 300L CERAMICA D200SGN
TOP
Doxa NEW SHARK 300L CERAMICA D200SGN
C$ 1,869
Free shipping
Seller
Przedsiębiorstwo Handlowe Usługowe
48
PL
Patek Philippe 5101p 10 Day Tourbillon Platinum Watch
TOP
Patek Philippe 5101p 10 Day Tourbillon Platinum Watch
C$ 384,752
Seller
WT Time Pieces
24
UK
Porsche Design MONOBLOC Actuator GMT-Chronotimer All Titanium
Porsche Design MONOBLOC Actuator GMT-Chronotimer All Titanium
C$ 9,836
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Concord 0310788
TOP
Concord 0310788
C$ 597
Seller
Deluxe ( Asia ) Ltd
11
HK
Linde Werdelin SpidoLite 3DTP Carbon
Linde Werdelin SpidoLite 3DTP Carbon
C$ 29,754
BrandBoutique Member
Linde Werdelin LTD
Glashütte Original Men's 1-65-01-25-15-04 PanoReserve Red...
TOP
Glashütte Original Men's 1-65-01-25-15-04 PanoReserve Red...
C$ 21,190
Seller
Swiss Elevate GmbH - HarveyStore.com
586
CH
Maurice Lacroix Masterpiece Squelette New Design Watch...
TOP
Maurice Lacroix Masterpiece Squelette New Design Watch...
C$ 6,405
Seller
Kingwatch.nl
18
NL
Chopard 18kt White Gold Internally Flawless Happy Diamond
TOP
Chopard 18kt White Gold Internally Flawless Happy Diamond
C$ 32,390
Free shipping
Seller
Watch Hunter
 
US
Richard Mille RM 035 Rafael Nadal limited Editions Black Toro
TOP
Richard Mille RM 035 Rafael Nadal limited Editions Black Toro
C$ 212,477
Seller
Sea Wave Diamonds
70
US
Doxa GRANDE METRE BLUE PLANET LIMITED EDITION 800PCS WORLD
TOP
Doxa GRANDE METRE BLUE PLANET LIMITED EDITION 800PCS WORLD
C$ 5,039
Free shipping
Seller
Przedsiębiorstwo Handlowe Usługowe
48
PL
Panerai PAM00380 Radiomir Black Seal
TOP
Panerai PAM00380 Radiomir Black Seal
C$ 5,985
Seller
Chase Hattan
9
UK
Porsche Design 1919 Globetimer Titanium & Rubber
Porsche Design 1919 Globetimer Titanium & Rubber
C$ 5,261
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Chopard L.U.C Tourbillon Heritage 161911-9001 RRP £152,800 Ltd Ed
TOP
Chopard L.U.C Tourbillon Heritage 161911-9001 RRP £152,800 Ltd Ed
C$ 66,605
Seller
The Watch Directory
39
UK
Linde Werdelin Oktopus Double Date Carbon - Green
Linde Werdelin Oktopus Double Date Carbon - Green
C$ 20,358
BrandBoutique Member
Linde Werdelin LTD
Glashütte Original Ladies 1-39-22-02-02-34 Lady Serenade Auto...
TOP
Glashütte Original Ladies 1-39-22-02-02-34 Lady Serenade Auto...
C$ 7,014
Seller
Swiss Elevate GmbH - HarveyStore.com
586
CH
Cartier Diamond Cartier Santos 100 Xl Chronograph 17ct Natural...
TOP
Cartier Diamond Cartier Santos 100 Xl Chronograph 17ct Natural...
C$ 18,786
Seller
Watch My Diamonds
48
US
Omega Seamaster Planet Ocean Titanium Chronograph
TOP
Omega Seamaster Planet Ocean Titanium Chronograph
C$ 9,322
Seller
The Watch Collector NY
 
US
Mido Herrenuhr Automatik Multifort Escape, Special Edition
TOP
Mido Herrenuhr Automatik Multifort Escape, Special Edition
C$ 1,449
Seller
Juwelier Bucher GbR
168
DE
Baume & Mercier Ilea Lady Diamond Kt 0,35 New 2 Years...
TOP
Baume & Mercier Ilea Lady Diamond Kt 0,35 New 2 Years...
C$ 2,211
Seller
AURUM PREZIOSI DI BELLINGERI
210
IT
Rolex Datejust 116200
TOP
Rolex Datejust 116200
C$ 7,781
Seller
Chase Hattan
9
UK
Porsche Design 1919 Datetimer Eternity Black Edition All Black
Porsche Design 1919 Datetimer Eternity Black Edition All Black
C$ 5,414
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Breitling Avenger Skyland Chronograph Stainless Steel
TOP
Breitling Avenger Skyland Chronograph Stainless Steel
C$ 4,917
Seller
AJ Watches
44
US
Linde Werdelin Oktopus Moon Gold 3DTP Carbon
Linde Werdelin Oktopus Moon Gold 3DTP Carbon
C$ 53,245
BrandBoutique Member
Linde Werdelin LTD
Glashütte Original Ladies 1-39-22-09-16-44 Lady Serenade...
TOP
Glashütte Original Ladies 1-39-22-09-16-44 Lady Serenade...
C$ 14,328
Seller
Swiss Elevate GmbH - HarveyStore.com
586
CH
Cartier New  Ballon Bleu XL 42MM W6901351 3000 18K White Gold
TOP
Cartier New Ballon Bleu XL 42MM W6901351 3000 18K White Gold
C$ 13,597
Seller
Luxury Horology
93
US
Omega Seamaster Planet Ocean Blue Steel 44mm
TOP
Omega Seamaster Planet Ocean Blue Steel 44mm
C$ 5,565
Seller
The Watch Collector NY
 
US
Patek Philippe Ref# 5980/1A, black dial, Nautilus, Chronograph
TOP
Patek Philippe Ref# 5980/1A, black dial, Nautilus, Chronograph
Price on request
Seller
Michael Ashton
 
US
IWC : Pilot 36mm :  IW324002 :  Stainless Steel : NEW
TOP
IWC : Pilot 36mm : IW324002 : Stainless Steel : NEW
C$ 5,046
Seller
BernardWatch.com
138
US
A. Lange & Söhne Richard Lange Tourbillon Pour Le Merite...
TOP
A. Lange & Söhne Richard Lange Tourbillon Pour Le Merite...
Price on request
Seller
Raffi Boyadjian Watches Inc.
8
US
Porsche Design MONOBLOC Actuator 24h-Chronotimer Limited Edition
Porsche Design MONOBLOC Actuator 24h-Chronotimer Limited Edition
C$ 10,599
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
IWC Aquatimer
TOP
IWC Aquatimer
C$ 4,917
Free shipping
Seller
AJ Watches
44
US
Linde Werdelin SpidoLite Titanium - Red
Linde Werdelin SpidoLite Titanium - Red
C$ 15,660
BrandBoutique Member
Linde Werdelin LTD
Glashütte Original Glashutte Men's 100-02-22-05-05 Senator...
TOP
Glashütte Original Glashutte Men's 100-02-22-05-05 Senator...
C$ 33,543
Seller
Swiss Elevate GmbH - HarveyStore.com
586
CH
Breitling CHRONOMAT EVOLUTION  GMT 18K/SS
TOP
Breitling CHRONOMAT EVOLUTION GMT 18K/SS
C$ 11,531
Seller
Swiss Moves
24
US

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.