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Rolex Daytona “P” Series “Cream” dial UNWORN
Top
Rolex Daytona “P” Series “Cream” dial UNWORN
C$ 42,241
Free shipping
Seller
The Watch Collector Ltd.
UK
Audemars Piguet AP Royal Oak Chronograph 41mm Steel White Dial
Top
Audemars Piguet AP Royal Oak Chronograph 41mm Steel White Dial
C$ 26,150
Seller
Avi & Co NY
22
US
Rolex White Gold DateJust
Rolex White Gold DateJust
C$ 15,566
Free shipping
Seller
Charles Tearle
 
US
Chopard VINTAGE 70S LARGE HAPPY DIAMOND SAUDI KING REF. 2121
Top
Chopard VINTAGE 70S LARGE HAPPY DIAMOND SAUDI KING REF. 2121
C$ 13,076
Free shipping
Seller
Watch Hunter
 
US
Sinn 104 St Sa A Die klassische Fliegeruhr
Top
Sinn 104 St Sa A Die klassische Fliegeruhr
C$ 1,549
Seller
Classic Watch
 
DE
Bulgari OCTO  ULTRANERO ULTRA SOLOTEMPO BLACK 102581 RO
Top
Bulgari OCTO ULTRANERO ULTRA SOLOTEMPO BLACK 102581 RO
C$ 6,746
Seller
Plus Watch - Luxury Watches
2092
IT
Tudor Heritage Black Bay Automatik Dark 79230DK Lederband
Top
Tudor Heritage Black Bay Automatik Dark 79230DK Lederband
C$ 4,379
Seller
Uhren2000 GmbH
206
DE
Glashütte Original Glashutte Men's 100-02-22-12-05 Senator...
Top
Glashütte Original Glashutte Men's 100-02-22-12-05 Senator...
C$ 19,958
Seller
Swiss Elevate GmbH - HarveyStore.com
462
CH
Jaeger-LeCoultre Master Compressor Chronograph - Stainless Steel
Top
Jaeger-LeCoultre Master Compressor Chronograph - Stainless Steel
C$ 10,859
Free shipping
Seller
WatchesofMayfair.com
178
UK
Mühle Glashütte Teutonia Sport II Herrenuhr, M1-29-73-NB
Top
Mühle Glashütte Teutonia Sport II Herrenuhr, M1-29-73-NB
C$ 2,756
Seller
Juwelier Bucher GbR
141
DE
Omega De Ville Prestige Co-Axial Hour Vision Ref. 433.33.41.21...
Top
Omega De Ville Prestige Co-Axial Hour Vision Ref. 433.33.41.21...
C$ 6,733
Seller
WINGOO WATCHES
180
IT
IWC No.001/500 (NOS) Pink Gold DaVinci Kurt Klaus
IWC No.001/500 (NOS) Pink Gold DaVinci Kurt Klaus
C$ 30,510
Seller
Charles Tearle
 
US
Cartier Platinum Diamond Enamel Gold HARDSTONE SHUTTER CLOCK
Top
Cartier Platinum Diamond Enamel Gold HARDSTONE SHUTTER CLOCK
C$ 49,812
Free shipping
Seller
Watch Hunter
 
US
Sinn 103 St Sa RB Classic Watch Sondermodell
Top
Sinn 103 St Sa RB Classic Watch Sondermodell
C$ 3,560
Seller
Classic Watch
 
DE
Jaeger-LeCoultre Master Compressor Extreme LAB 2 Limited Edition
Top
Jaeger-LeCoultre Master Compressor Extreme LAB 2 Limited Edition
C$ 52,058
Seller
L'Angolo del Tempo by Goldfingers
 
IT
Breitling Avenger II GMT A3239011.BC35.170A
Top
Breitling Avenger II GMT A3239011.BC35.170A
C$ 4,394
Seller
Uhren2000 GmbH
206
DE
Glashütte Original Men's 1-90-02-49-35-30 PanoMaticLunar
Top
Glashütte Original Men's 1-90-02-49-35-30 PanoMaticLunar
C$ 21,150
Seller
Swiss Elevate GmbH - HarveyStore.com
462
CH
Blancpain Ultraplate
Top
Blancpain Ultraplate
C$ 10,427
Free shipping
Seller
WatchesofMayfair.com
178
UK
Doxa D196SBU SHARK CERAMICA LIMITED EDITION 397/2000
Top
Doxa D196SBU SHARK CERAMICA LIMITED EDITION 397/2000
C$ 1,919
Free shipping
Seller
Przedsiębiorstwo Handlowe Usługowe
46
PL
Porsche Design MONOBLOC Actuator GMT-Chronotimer Titanium Blue
Top
Porsche Design MONOBLOC Actuator GMT-Chronotimer Titanium Blue
C$ 9,607
BRANDBOUTIQUE Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
IWC Spitfire Double Chronograph
IWC Spitfire Double Chronograph
C$ 8,717
Seller
Charles Tearle
 
US
Chopard 18kt White Gold Internally Flawless Happy Diamond
Top
Chopard 18kt White Gold Internally Flawless Happy Diamond
C$ 31,133
Free shipping
Seller
Watch Hunter
 
US
Sinn U1 S E Die Taucheruhr im Retro-Stil
Top
Sinn U1 S E Die Taucheruhr im Retro-Stil
C$ 3,217
Seller
Classic Watch
 
DE
Raymond Weil Parsifal Gold Goldband 18kt
Top
Raymond Weil Parsifal Gold Goldband 18kt
C$ 8,788
Free shipping
Seller
Schick Uhren u. Schmuck GmbH
32
DE
Breitling Navitimer 01  Blacksteel 46 mm MB012822.BE51.252S.M2...
Top
Breitling Navitimer 01 Blacksteel 46 mm MB012822.BE51.252S.M2...
C$ 10,114
Seller
Uhren2000 GmbH
206
DE
Glashütte Original Men's 1-36-01-01-02-30 Senator Excellen...
Top
Glashütte Original Men's 1-36-01-01-02-30 Senator Excellen...
C$ 9,382
Seller
Swiss Elevate GmbH - HarveyStore.com
462
CH
Zenith Type 20 GMT Tribute to the Rolling Stones
Top
Zenith Type 20 GMT Tribute to the Rolling Stones
C$ 7,626
Free shipping
Seller
WatchesofMayfair.com
178
UK
Cartier ROTONDE TERRE/LUNE TOURBILLON GMT
Top
Cartier ROTONDE TERRE/LUNE TOURBILLON GMT
C$ 355,993
Free shipping
Seller
ZEGG & CERLATI
12
MC
Maurice Lacroix Masterpiece Gravity  Herrenuhr, MP6118-SS001-4...
Top
Maurice Lacroix Masterpiece Gravity Herrenuhr, MP6118-SS001-4...
C$ 11,171
Seller
Juwelier Bucher GbR
141
DE
IWC Limited Edition Portuguese Mystery Floating Tourbillon
IWC Limited Edition Portuguese Mystery Floating Tourbillon
C$ 83,436
Seller
Charles Tearle
 
US
IWC VINTAGE  1940 PLATINUM EMERALD DIAMOND CONCEALED LADIES
Top
IWC VINTAGE 1940 PLATINUM EMERALD DIAMOND CONCEALED LADIES
C$ 49,812
Free shipping
Seller
Watch Hunter
 
US
Davosa TITANIUM AUTOMATIC 161.560.45
Top
Davosa TITANIUM AUTOMATIC 161.560.45
C$ 1,379
Free shipping
Seller
Przedsiębiorstwo Handlowe Usługowe
46
PL
Arnold & Son TE8 Tourbillon Rosegold Limited 25 Pcs.
Top
Arnold & Son TE8 Tourbillon Rosegold Limited 25 Pcs.
C$ 66,581
Free shipping
Seller
Tradeluxe
16
AT
Rolex Day-Date 36 18 kt Everose-Gold 118205 Schoko DIA
Top
Rolex Day-Date 36 18 kt Everose-Gold 118205 Schoko DIA
C$ 38,191
Seller
Uhren2000 GmbH
206
DE
Glashütte Original Glashutte Men's 2-39-47-12-12-14...
Top
Glashütte Original Glashutte Men's 2-39-47-12-12-14...
C$ 10,127
Seller
Swiss Elevate GmbH - HarveyStore.com
462
CH
Hublot Big Bang King  Min Repeater NEW 67% off
Top
Hublot Big Bang King Min Repeater NEW 67% off
C$ 174,343
Seller
Raffi Boyadjian Watches Inc.
6
US
Maurice Lacroix Masterpiece Squelette New Design Watch...
Top
Maurice Lacroix Masterpiece Squelette New Design Watch...
C$ 6,256
Seller
Kingwatch.nl
18
NL
Concord 0310788
Top
Concord 0310788
C$ 630
Seller
Deluxe ( Asia ) Ltd
 
HK
IWC Limited Edition of 50 Platinum DaVinci Kurt Klaus
IWC Limited Edition of 50 Platinum DaVinci Kurt Klaus
C$ 45,454
Seller
Charles Tearle
 
US
Vacheron Constantin VINTAGE  18k WG Diamond Onyx Tuxedo Dial
Top
Vacheron Constantin VINTAGE 18k WG Diamond Onyx Tuxedo Dial
C$ 21,793
Free shipping
Seller
Watch Hunter
 
US
Bulgari Serpenti/In Stock/An Lager
Top
Bulgari Serpenti/In Stock/An Lager
C$ 6,363
Seller
Ronald Grob, Exklusive Zeitmesser
44
CH
Doxa NEW SHARK 300L CERAMICA D200SGN
Top
Doxa NEW SHARK 300L CERAMICA D200SGN
C$ 1,812
Free shipping
Seller
Przedsiębiorstwo Handlowe Usługowe
46
PL
Louis Moinet Scott Dixon (only for US or overseas market)
Top
Louis Moinet Scott Dixon (only for US or overseas market)
C$ 10,574
Free shipping
Seller
Kreativ & Exclusiv
52
DE
Glashütte Original Ladies 1-39-22-02-02-34 Lady Serenade Auto...
Top
Glashütte Original Ladies 1-39-22-02-02-34 Lady Serenade Auto...
C$ 6,850
Seller
Swiss Elevate GmbH - HarveyStore.com
462
CH
Audemars Piguet Millenary Carbon One Tourbillon NEW 68% off
Top
Audemars Piguet Millenary Carbon One Tourbillon NEW 68% off
C$ 134,213
Seller
Raffi Boyadjian Watches Inc.
6
US
TAG Heuer Men's Carrrera Heuer 01  Black ceramic rubber...
Top
TAG Heuer Men's Carrrera Heuer 01 Black ceramic rubber...
C$ 5,027
Seller
Horae srl
12
IT
Breitling Bentley Motors
Top
Breitling Bentley Motors
C$ 7,285
Seller
Sea Wave Diamonds
53
US
Parmigiani Fleurier Toric Perpetual Calendar
Parmigiani Fleurier Toric Perpetual Calendar
C$ 28,393
Free shipping
Seller
Charles Tearle
 
US
Baume & Mercier Ilea Lady Diamond Kt 0,35 New 2 Years...
Top
Baume & Mercier Ilea Lady Diamond Kt 0,35 New 2 Years...
C$ 2,160
Seller
AURUM PREZIOSI DI BELLINGERI
194
IT
Cartier Diamond Cartier Santos 100 Xl Chronograph 17ct Natural...
Top
Cartier Diamond Cartier Santos 100 Xl Chronograph 17ct Natural...
C$ 18,057
Seller
Watch My Diamonds
38
US
Doxa SHARK CERAMICA
Top
Doxa SHARK CERAMICA
C$ 1,812
Free shipping
Seller
Przedsiębiorstwo Handlowe Usługowe
46
PL
Audemars Piguet Offshore Diver
Top
Audemars Piguet Offshore Diver
C$ 18,057
Seller
Manfredi Jewels
 
US
Glashütte Original Men's  1-37-01-01-05-30  Senator...
Top
Glashütte Original Men's 1-37-01-01-05-30 Senator...
C$ 27,852
Seller
Swiss Elevate GmbH - HarveyStore.com
462
CH
IWC Pilot Chronograph "The Last Flight"
Top
IWC Pilot Chronograph "The Last Flight"
C$ 13,698
Seller
Fine Watch Bank
10
US
Bremont Martin-Baker Orange MBII/OR
Top
Bremont Martin-Baker Orange MBII/OR
C$ 4,956
Free shipping
Seller
The Luxury Well
35
US
Versace Watch V RACE 46mm GMT ALRAM BLACK DIAL
Versace Watch V RACE 46mm GMT ALRAM BLACK DIAL
C$ 1,400
Seller
Private seller
CA
Audemars Piguet Jules Audemars Extra-Thin
Audemars Piguet Jules Audemars Extra-Thin
C$ 20,610
Seller
Charles Tearle
 
US
Richard Mille Tourbillon Split Second Chrono Airbus Corp Jets
Richard Mille Tourbillon Split Second Chrono Airbus Corp Jets
C$ 1,089,644
Seller
Raffi Boyadjian Watches Inc.
6
US
Breitling Colt 33
Top
Breitling Colt 33
C$ 4,980
Seller
Watch My Diamonds
38
US
Montblanc Meisterstuck Star Date Stainless Steel/ Crocodile Band
Top
Montblanc Meisterstuck Star Date Stainless Steel/ Crocodile Band
C$ 2,489
Seller
Royal Jewelry & Watches
15
US
Corum Admiral’s Cup Competition 48 Titanium
Top
Corum Admiral’s Cup Competition 48 Titanium
C$ 4,359
Free shipping
Seller
Daniele Trissi
7
US
Glashütte Original Men's  1-36-01-02-05-01 Senator Excellence
Top
Glashütte Original Men's 1-36-01-02-05-01 Senator Excellence
C$ 16,377
Seller
Swiss Elevate GmbH - HarveyStore.com
462
CH

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.