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TOP
Rolex GMT Master II 16710 Coke New Old Stock Full Set Box &...
C$ 22,897
Verified Dealer
23
US
TOP
Rolex GMT-Master II 16710 Coke
C$ 13,419
Verified Dealer
27
US
Rolex GMT-Master II "Coke" 16710
C$ 16,238
Free shipping
Verified Dealer
563
US
Rolex PAPERS UNPOLISHED ERROR STICK Rolex GMT-Master Coke...
C$ 16,839
Free shipping
Verified Dealer
262
US
Rolex Gmt Master Ii Black Red Coke Bezel Steel Mens Watch 16710
C$ 15,749
Free shipping
Verified Dealer
245
US
Rolex 1989 GMT-Master II With Red And Black (Coke) Bezel Jubilee
C$ 16,986
Verified Dealer
10
US
Rolex Gmt Master Ii 16710 Black & Red Coke Bezel Stainless Steel
C$ 13,174
Free shipping
Verified Dealer
86
US
Rolex 16710 GMT II, Error dial, 3186 Movement, Coke Bezel
C$ 29,759
Verified Dealer
47
US
Rolex GMT Master II 16710 A Serial Faded Coke Insert Box & Papers
C$ 18,160
Free shipping
Verified Dealer
15
US
Rolex Gmt Master II "x" 16710 Vintage 1991 S/s Coke Bezel...
C$ 19,296
Verified Dealer
41
US
Rolex GMT - MASTER II COKE BEZEL ALL ORIGINAL PARTS
C$ 13,582
Free shipping
Verified Dealer
175
US
Rolex RARE RECTANGULAR 2008 Rolex GMT-Master 2 16710 Coke...
C$ 14,937
Free shipping
Verified Dealer
262
US
Rolex Gmt Master Ii 40mm Black Red Coke Bezel Mens Watch 16710
C$ 15,477
Free shipping
Verified Dealer
245
US
Rolex GMT-Master II Black Dial 'Coke' Bezel Steel Watch - Mint...
C$ 19,702
Free shipping
Verified Dealer
71
US
Rolex GMT MASTER II COKE/PEPSI 16710 P FADED SERIF FAT FONT
C$ 16,918
Verified Dealer
63
US
Rolex GMT-Master II 16710 Coke Bezel Box & Booklets 2004 Model
C$ 16,300
Free shipping
Verified Dealer
69
US
Rolex Coke Gmt Master II 16710 W Serial Men's Auto Watch Ss...
C$ 12,767
Verified Dealer
82
US
Rolex 16710 GMT-Master II Error Dial, Coke Bezel 40mm Steel
C$ 13,589
Free shipping
Verified Dealer
85
US
Rolex GMT-Master II "Coke" 16710 Z
C$ 19,364
Private Seller
 
US
Rolex GMT Master II Oyster Perpetual Ref 16710 Coke Bezel 40mm...
C$ 17,658
Verified Dealer
64
US
Rolex GMT-Master II Coke Custom Ceramic Black/Red 116710
C$ 16,300
Verified Dealer
53
US
Rolex Gmt Master Ii Black Red Coke Bezel Mens Watch 16710 Box...
C$ 14,934
Free shipping
Verified Dealer
245
US
Rolex GMT Master II Coke Bezel Steel Automatic Watch 16710...
C$ 11,822
Free shipping
Verified Dealer
362
US
Rolex GMT-Master II E-Serial 1991 Tritium Red Black COKE Unpolish
C$ 19,704
Verified Dealer
63
US
Rolex GMT-Master II Steel Black/Red Coke Bezel Mens 40mm Watch...
C$ 12,841
Verified Dealer
100
US
Rolex Gmt-master II 16710 Mens Automatic Watch Coke Bezel...
C$ 12,495
Verified Dealer
82
US
Rolex Oyster Perpetual GMT-Master II 16710 ORIGINAL COKE BEZEL
C$ 15,627
Free shipping
Verified Dealer
175
US
Rolex Gmt Master II Coke 16710 Black/red 40mm Steel Oyster MINT
C$ 13,859
Verified Dealer
90
US
Rolex GMT-Master II 16710 'Coke' Stainless Steel Automatic...
C$ 13,587
Free shipping
Verified Dealer
 
US
Rolex GMT Master II 16710 Steel Coke Red-Black 1994 Box/Paper/...
C$ 17,455
Verified Dealer
32
US
Rolex Gmt Master Ii 3 Coke Pepsi Black Bezel Inserts Mens...
C$ 17,652
Free shipping
Verified Dealer
245
US
Rolex Stainless Steel Rolex Date Gmt Master II Black Dial Coke...
C$ 16,849
Verified Dealer
27
US
Rolex GMT - Master II Coke Bezel Men's Watch 16710
C$ 13,521
Verified Dealer
119
US
Rolex "Coke" Rolex GMT Master II 16710 Classic Model with...
C$ 16,300
Free shipping
Verified Dealer
72
US
Rolex Gmt Master II Fat Lady 16760 Men Automatic Watch Coke...
C$ 19,017
Verified Dealer
82
US
Rolex Stainless Steel GMT Master II Coke Bezel 40mm 16710 Box...
C$ 13,303
Verified Dealer
25
US
Rolex GMT-Master II 16710 'Coke' - Box & Papers - 12-Month Wty
C$ 19,116
Verified Dealer
151
UK
Rolex "COKE" GMT MASTER II 40MM
C$ 19,771
Free shipping
Verified Dealer
 
US
Rolex GMT Master II Stainless Steel 16710 Coke 2007 No Holes...
C$ 13,310
Verified Dealer
32
US
Rolex Gmt Master Fat Lady Vintage Coke Black Red Bezel Mens...
C$ 14,390
Free shipping
Verified Dealer
245
US
Rolex GMT Master II Coke Stahl 16710 2002 Box
C$ 15,485
Verified Dealer
87
DE
Rolex 16710 GMT Master II 40mm Stainless Steel Watch Black...
C$ 14,941
Verified Dealer
7
US
Rolex Gmt-Master II Coke
C$ 17,291
Verified Dealer
1134
NL
Rolex GMT-Master II Fat Lady Coke MK II Stainless Steel 16760...
C$ 23,270
Verified Dealer
250
UK
Rolex GMT Master II rot schwarz Coke Stahl Automatik Armband...
C$ 21,049
Verified Dealer
1119
DE
Rolex 16710 GMT-Master II Date, Coke Bezel, Black Dial, 1996 +Box
C$ 12,629
Verified Dealer
470
LT
Rolex GMT Master II 16710 Coke Oysterband K-Serie All Black +...
C$ 19,545
Verified Dealer
499
DE
Rolex GMT-Master II No Hole Coke Full Set 2006
C$ 18,793
Verified Dealer
181
AT
Rolex Gmt Master Ii Black Red Coke Bezel Steel Mens Watch 16710
C$ 14,390
Free shipping
Verified Dealer
245
US
Rolex GMT Master II Coke Stahl 16710 Papiere 1997 Box Lc100
C$ 16,840
Verified Dealer
87
DE
Rolex GMT-Master II Coke mit Rolex Service 2018
C$ 16,538
Verified Dealer
193
DE
Rolex Gmt-Master II Coke
C$ 13,517
Verified Dealer
1134
NL
Rolex GMT-Master II Coke Rectangular Dial Stainless Steel...
C$ 17,951
Verified Dealer
250
UK
Rolex GMT Master II Coke rot schwarz Stahl Automatik Armband...
C$ 16,239
Verified Dealer
1119
DE
Rolex GMT Master II 16760 Fat Lady Coke bezel Full Set 1985
C$ 23,982
Verified Dealer
136
IT
Rolex GMT-Master II 16710 Coke Nerver Polished 1995
C$ 23,907
Free shipping
Verified Dealer
332
ES
Rolex GMT-Master II Coke Bezel Stainless Steel 40MM "S Series"
C$ 15,446
Verified Dealer
188
JP
Rolex Gmt Master Ii 3 Coke Pepsi Black Bezel Inserts Mens...
C$ 18,467
Free shipping
Verified Dealer
245
US
Rolex GMT Master II Coke Stahl 16760 Papiere 1989 Box
C$ 22,539
Verified Dealer
87
DE
Rolex GMT-Master II Faded Coke
C$ 13,831
Verified Dealer
193
DE
Rolex Gmt-Master II Coke faded
C$ 14,134
Verified Dealer
1134
NL
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Rolex Coke – The Legendary Watch with a Coca-Cola Aesthetic

The Rolex Coke is a GMT-Master II with a black and red bezel. This wristwatch can display up to three time zones simultaneously using its bezel and 24-hour hand. Vintage models, such as the "Fat Lady" are highly coveted among collectors.

4 Reasons to Buy a Rolex Coke

  • Highly precise chronometer
  • Displays up to three time zones simultaneously
  • One of the most famous GMT watches in the world
  • Great value retention with the potential to appreciate

A Popular Vintage Watch with Appreciation Potential

The Rolex Coke has been making pilots' hearts beat faster since it was introduced in the mid-1980s. This wristwatch had the reference number 16760 and was the first GMT-Master II that Rolex brought onto the market. Its most distinctive feature was its black and red bezel. Thanks to this bezel, which featured the same colors as a Coca-Cola can, the GMT Master II was nicknamed the Rolex Coke. Due to its caliber, the 3085, the Rolex 16760 had a thicker case, earning it two more nicknames: " Fat Lady" and " Sophia Loren ." The GMT-Master with reference number 16750 features the caliber 3075 and is slightly thinner.

As Rolex only produced the 16760 for a few years, this reference number is quite rare today and beloved amongst collectors. The GMT-Master II with reference number 16710 replaced the "Fat Lady" and was in production until 2007. Unsurprisingly, there are far more examples of this model on the market, making their prices much more affordable than those of the 16760.

How much does a Rolex Coke cost compared to other GMT-Master II models?

Model Price new (approx.) Period of production
Rolex Coke "Fat Lady", Ref. 16760 9,900 USD pre-owned 1983-1988
Rolex Coke, Ref. 16710 9,200 USD pre-owned, 13,600 USD in mint condition 1988-2007
Rolex GMT-Master II, Ref. 116710LN 9,300 USD 2007-present
Rolex Batman, Ref. 116710BLNR 12,400 USD 2013-present
Rolex Pepsi, Ref. 116719BLRO 32,400 USD 2014-present

Detailed Price Information

If you're interested in buying a Rolex Coke, you have the choice between the reference numbers 16760 ("Fat Lady") and 16710. As the first generation of GMT-Master II watches was only produced for a few years, there are comparatively few models with reference number 16760 on the market. The prices for pre-owned watches in very good condition start around 9,900 USD. However, a Coke from the first years of production can cost more than 24,700 USD if it's in very good condition. It's possible that these prices will rise in the next few years. Compared with a vintage Submariner, Rolex's most well-known diving watch, the Fat Lady is still rather inexpensive. Submariners in high demand, such as the 6538 from the 1950s, can cost over 123,700 USD.

The Rolex Coke 16710 is a bit more affordable than its predecessor. You can purchase a pre-owned version in very good condition for around 9,200 USD. Sometimes, however, you can still find mint-condition 16710 timepieces. Prices for these Rolex Coke watches range between 13,600 and 24,700 USD. You have the choice between a five-link jubilee or three-link Oyster bracelet. The Oyster bracelet is primarily paired with the Submariner and the Sea-Dweller. Like the 16760, the 16710's bezel inlay is made of aluminum.

Alternatives to the Coke: Pepsi and Batman

The Rolex Coke is almost exclusively available as a pre-owned watch. New timepieces are extremely rare and are often more expensive than the current GMT-Master II ref. 116710LN . If you're not set on a black and red bezel, you can look for a Rolex Pepsi or Batman. The most affordable option would be the version with a black bezel and the reference number 116710LN. New models are available starting at around 9,300 USD. Pre-owned models cost about 8,400 USD.

The Rolex Batman with reference number 116710BLNR is another Rolex Coke alternative. With a blue and black ceramic bezel, the BLNR has a more classic, conservative look than the Coke or Pepsi, and it goes extremely well with business attire. The polished middle links of the Oyster bracelet emphasize the GMT-Master II's classy look. At the moment, the Batman is one of the most coveted watches from this Genevan manufacturer. Therefore, you should plan on waiting a few months if you want to purchase a 116710BLNR in store. If you choose to buy the watch online on Chrono24, for example, then you won't have to wait as long. A new Rolex Batman timepiece costs around 12,400 USD online.

The Rolex Pepsi is yet another alternative to the Rolex Coke. This GMT-Master II with a Cerachrom bezel has been on the market since 2014. The case of this timepiece with the reference number 116719BLRO is made of 18-karat white gold. Be sure to set aside at least 32,200 USD for a mint-condition 116719BLRO. The list price for this model is actually 43,000 USD, meaning you can save quite a bit of money by shopping online. At Baselworld 2018, Rolex announced the long-anticipated release of the Pepsi GMT-Master II in stainless steel on a Jubilee bracelet. This model is powered by their superlative chronometer caliber 3285 with a 70-hour power reserve. It is listed under the reference number 126710BLRO and priced at 9,250 USD.

Improvements to the GMT-Master II

The Rolex GMT-Master II Coke, unlike a normal GMT-Master, has a decisive advantage: Its hour hand can be set independently in hour increments thanks to the caliber 3085. This makes it easier to quickly change the time when you're in a new time zone. The hour, minute, and seconds hands must be set together with the caliber 3075, which powers the GMT-Master with reference number 16750. The bidirectional rotatable bezel aids in setting the second time zone. With its new caliber, the GMT-Master II can keep track of three time zones simultaneously. The Rolex Coke with reference number 16760 was the first Rolex GMT watch to feature sapphire glass.

The successor to the "Fat Lady", the Rolex ref. 16710, was available with three different bezels: black, black and red, or blue and red. The blue and red bezel has been around since the GMT-Master was first introduced in the 1950s. The bezel inlay on the 16710 was still made out of aluminum, which is why you will often find them with faded colors that underscore their vintage look. The two current reference numbers are 116719BLRO for the white gold model and 126710BLRO for stainless steel; the four letters at the end stand for "bleu/rouge," French for "blue/red.". Both have a ceramic bezel made of Cerachrom, an extremely hard and scratch-resistant material that Rolex produces themselves. Thanks to this material, age-related discolorations are now a thing of the past.

The so-called "Rolex Batman" is also available in stainless steel. This variation of the GMT-Master II has a blue and black Cerachrom bezel. The Batman's reference number is 116710BLNR. If you want a Rolex Coke to call your own, you can find predominantly pre-owned or vintage watches. However, as Rolex produced the 16710 until 2007, there are still a few new timepieces with this reference number out there if you look hard enough. Like many Rolex watches, the Coke maintains a stable value.

Rolex Coke: Descendant of an Icon

When Rolex brought the Rolex Coke to the market in the 1980s, it was viewed as the next logical development to the GMT-Master. Rolex first developed the legendary GMT watch in the 1950s for the American airline Pan Am. Pilots were just beginning to fly intercontinental flights that passed through multiple time zones over the course of a few hours. Pan Am thus needed watches that could display multiple time zones simultaneously. Watches from the first generation of the GMT-Master have the reference number 6542 and are extremely rare today. Well-maintained watches from the 1950s often cost over 61,800 USD.