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Sell Your Watch on Chrono24

Start the Ad Assistant:
Simply enter your watch's reference number and our Ad Assistant will fill in the most important details for you.

Sell Your Watch on Chrono24

Continue without a reference number

Your advantages

  • Low listing fee

    Low listing fee

    Placing an ad on Chrono24 is affordable. The fee is only 2.85% of your chosen listing price – a fantastic price-performance ratio.

  • Money-back guarantee

    Money-back guarantee

    You aren't taking any risks placing an ad on Chrono24. If your watch doesn't find a buyer within 6 months, we'll refund the entire ad fee.

  • High sales rate

    High sales rate

    Quickly find a buyer for your watch. 90% of watches on Chrono24 are successfully sold. Sell yours on Chrono24 today.

  • True passion

    True passion

    We aren't the only ones passionate about watches. Experts and collectors from around the world are captivated by the stunning timepieces available on Chrono24. This is the best place for your ad.

  • Wide reach

    Wide reach

    Chrono24 enables users from over 90 countries to have the world of luxury watches at their fingertips. Whether on a computer or smartphone, your ad will be discovered across all platforms.

  • Lots of interest

    Lots of interest

    Every day, more than 350,000 watch enthusiasts stop by Chrono24 to search for their next timepiece. Maybe yours is the one they're after?

Sell your watch quickly and easily:
  • 1. Place your ad

    1. Place your ad

    You can place an ad for your watch in just a few steps using our form.

  • 2. Receive purchase requests

    2. Receive purchase requests

    Interested buyers contact you directly via Chrono24.

  • 3. Sell your watch

    3. Sell your watch

    Arrange payment and shipment directly with the buyer.

Our Ad Assistant helps get your ad up and running in just a few minutes

Advertising has never been this simple. All you need is your watch's reference number and our Ad Assistant takes care of the rest. Upload a few impressive photos and name your price – that's it!

Win buyers over with security – the Escrow Service on Chrono24

You benefit two times over with the Escrow Service on Chrono24. Not only do you cultivate trust with potential buyers, but you also protect yourself from failed payments or attempts at fraud. You ship the watch only after the buyer has transferred payment to a secure escrow account.

After creating your ad, select the Escrow Service as an additional secure payment method. You can find more information here.

Customer reviews

Private Seller Testimonials

  • I've sold two watches on Chrono24 and am very happy, especially with the Escrow Service. It guarantees security for me and my buyers during our transactions and simplifies sales significantly.
    Joannis, Germany
  • I've sold watches on Chrono24 since 2012. Since so many people from all around the world use the site, I always find a reliable buyer quickly and easily.
    Ype, The Netherlands

Do you still have questions?

How do I place an ad for a watch?
Place an ad for your watch in just a few steps using our form:
  1. Describe your watch in detail. The more detailed your description is, the easier it is for potential buyers to find your ad.
  2. Add up to 4 pictures of the watch to your ad. Keep your camera handy. During the ad creation process, you'll be asked to take 2 photographs of the watch set to a specific time and upload them as proof of ownership. These photographs are also displayed in your ad.
  3. Enter your personal information.
  4. In the final step you can review your information one last time and pay the ad fee.
How much does an ad cost and what are the payment methods available?
We charge a fee of 2.85% of the listing price for private watch ads. There is a minimum charge of 5 USD and a maximum charge of 299 USD per ad, regardless of the listing price. If your watch doesn't sell within 6 months, we will fully reimburse you the fee. You can pay this ad fee via PayPal, credit card, or bank transfer. Last updated 10/2015.
How exactly does the money-back guarantee work?
If you do not sell your watch within 6 months, we will refund your listing fee. The conditions for this are: that your watch was posted online at Chrono24 for 6 months, that it was not sold, and that it is still in your possession. You must also show - within 4 weeks after the 6 months have expired - that you still own the watch.
What is a reference number?
The reference number indicates the model and/or model variant of your watch and can be composed of several different letters and numbers. With certain manufacturers, you can find the reference number on the case back (not to be confused with the case number), between the lugs and sometimes even engraved on the dial. You should always be able to find the reference number in the documents relating to your watch or in the invoice. If you cannot find the reference number, look online for the name of the manufacturer on the dial and compare the image results with your watch. This quick bit of research should help you in most cases.

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