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Rolex YACHT-MASTER II 44mm 18K Yellow Gold Watch 2017
Top
Rolex YACHT-MASTER II 44mm 18K Yellow Gold Watch 2017
C$ 41,094
Free shipping
Seller
Avi & Co NY
22
US
Rolex YACHT-MASTER II 44mm Steel & 18K Rose Gold 2017
Top
Rolex YACHT-MASTER II 44mm Steel & 18K Rose Gold 2017
C$ 24,656
Free shipping
Seller
Avi & Co NY
22
US
Omega CONSTELLATION 14393 61 SC PIE PAN  561 Vintage Steel Watch
Omega CONSTELLATION 14393 61 SC PIE PAN 561 Vintage Steel Watch
C$ 1,613
Seller
Stetz & Co. Watches
5
US
Rolex White Gold DateJust
Rolex White Gold DateJust
C$ 15,566
Free shipping
Seller
Charles Tearle
 
US
Patek Philippe vintage 1950s Tear Drop 1509  Calatrava &...
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Patek Philippe vintage 1950s Tear Drop 1509 Calatrava &...
C$ 14,321
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Seller
Watch Hunter
 
US
Patek Philippe - Calatrava - 3919 - Men - 1990-1999
Auction
Patek Philippe - Calatrava - 3919 - Men - 1990-1999
C$ 11,171
Estimated price
Seller
Catawiki BV
 
Rolex Submariner Pro Hunter
Top
Rolex Submariner Pro Hunter
C$ 17,874
Seller
Turelojya SL
123
ES
Rolex 18k Y/G Very Rare Anti-Magnetic Oyster Chrono 6234
Top
Rolex 18k Y/G Very Rare Anti-Magnetic Oyster Chrono 6234
C$ 168,120
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
60
UK
Omega Flightmaster / Railmaster FAP Fuerza Aerea del Peru
Top
Omega Flightmaster / Railmaster FAP Fuerza Aerea del Peru
C$ 119,161
Seller
Ralf Pieper Internethandel
224
DE
IWC Vintage Caliber 83 / 35 mm / Steel / Ca.1944
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IWC Vintage Caliber 83 / 35 mm / Steel / Ca.1944
C$ 4,766
Free shipping
Seller
VintageCaliber GmbH
30
DE
Heuer Autavia Rindt - Fully serviced / 2Y Warranty
Top
Heuer Autavia Rindt - Fully serviced / 2Y Warranty
C$ 30,414
Free shipping
Seller
A Collected Man
5
UK
Omega SEAMASTER 30 135.007 -64 Factory Black Dial Vintage Watch
Omega SEAMASTER 30 135.007 -64 Factory Black Dial Vintage Watch
C$ 2,422
Seller
Stetz & Co. Watches
5
US
IWC Special-edition Portuguese Yacht Club Ocean Race
IWC Special-edition Portuguese Yacht Club Ocean Race
C$ 11,830
Free shipping
Seller
Charles Tearle
 
US
Patek Philippe Calatrava Vintage 3429J Yellow Dial 3X signed
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Patek Philippe Calatrava Vintage 3429J Yellow Dial 3X signed
C$ 12,204
Free shipping
Seller
Watch Hunter
 
US
Tudor Heritage Black Bay Automatik Dark 79230DK Lederband
Top
Tudor Heritage Black Bay Automatik Dark 79230DK Lederband
C$ 4,379
Seller
Uhren2000 GmbH
206
DE
Rolex Day-Date Tridor Masterpiece Meteorite Diamond Dial
Top
Rolex Day-Date Tridor Masterpiece Meteorite Diamond Dial
C$ 58,836
Seller
Juwelier Burger, since 2001
406
NL
Patek Philippe 18k Rose Gold Perpetual Calendar Ultra Thin...
Top
Patek Philippe 18k Rose Gold Perpetual Calendar Ultra Thin...
C$ 60,827
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
60
UK
Jaeger-LeCoultre Master Compressor Chronograph - Stainless Steel
Top
Jaeger-LeCoultre Master Compressor Chronograph - Stainless Steel
C$ 10,859
Free shipping
Seller
WatchesofMayfair.com
178
UK
Rolex 1601 Datejust Yellow Gold Black Dial
Rolex 1601 Datejust Yellow Gold Black Dial
C$ 6,849
Seller
John Lydon Luxury Watches
US
Rolex GMT Master 6542 OCC glossy gilt dial very rare 1956’s
Top
Rolex GMT Master 6542 OCC glossy gilt dial very rare 1956’s
C$ 43,941
Seller
Watches Management
5
IT
Omega CK 2374 Vintage Watch | Cal 30.10 auto | 35mm
Omega CK 2374 Vintage Watch | Cal 30.10 auto | 35mm
C$ 865
Seller
Stetz & Co. Watches
5
US
IWC Limited-Edition of 500 Big Pilot 'St Exupery'
IWC Limited-Edition of 500 Big Pilot 'St Exupery'
C$ 26,774
Free shipping
Seller
Charles Tearle
 
US
Patek Philippe VINTAGE  PATEK PHILIPPE1960S 18KT YG REF 3425 AUTO
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Patek Philippe VINTAGE PATEK PHILIPPE1960S 18KT YG REF 3425 AUTO
C$ 10,585
Free shipping
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Watch Hunter
 
US
Breitling Avenger II GMT A3239011.BC35.170A
Top
Breitling Avenger II GMT A3239011.BC35.170A
C$ 4,394
Seller
Uhren2000 GmbH
206
DE
Zenith El Primero Defy Open Blue Ocean 1000 Chronograph...
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Zenith El Primero Defy Open Blue Ocean 1000 Chronograph...
C$ 7,075
Free shipping
Seller
Dreamwatch - fine used watches
111
DE
Omega Speedmaster professional tropical
Top
Omega Speedmaster professional tropical
C$ 13,516
Seller
The Watch Collector Ltd.
15
UK
Omega Seamaster 300 165014
Top
Omega Seamaster 300 165014
C$ 19,431
Seller
Watch Investments
 
UK
Omega Vintage Pilots Chronograph 33.3
Omega Vintage Pilots Chronograph 33.3
C$ 16,189
Seller
John Lydon Luxury Watches
US
Breguet Type XX 5101/54 Air Force France Military Full Set 1954
Top
Breguet Type XX 5101/54 Air Force France Military Full Set 1954
C$ 37,983
Seller
Watches Management
5
IT
Girard Perregaux 5368 TRIPLE CALENDAR 1950’s STEEL Vintage Watch
Girard Perregaux 5368 TRIPLE CALENDAR 1950’s STEEL Vintage Watch
C$ 2,298
Seller
Stetz & Co. Watches
5
US
IWC Rose Gold Pilot Chronograph
IWC Rose Gold Pilot Chronograph
C$ 13,449
Free shipping
Seller
Charles Tearle
 
US
Vacheron Constantin VINTAGE  18k WG Diamond Onyx Tuxedo Dial
Top
Vacheron Constantin VINTAGE 18k WG Diamond Onyx Tuxedo Dial
C$ 21,793
Free shipping
Seller
Watch Hunter
 
US
Breitling Navitimer 01  Blacksteel 46 mm MB012822.BE51.252S.M2...
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Breitling Navitimer 01 Blacksteel 46 mm MB012822.BE51.252S.M2...
C$ 10,114
Seller
Uhren2000 GmbH
206
DE
Blancpain Ultraplate
Top
Blancpain Ultraplate
C$ 10,427
Free shipping
Seller
WatchesofMayfair.com
178
UK
Rolex DAY-DATE 1803 18K Gold with Original Matt Blue Dial
Top
Rolex DAY-DATE 1803 18K Gold with Original Matt Blue Dial
C$ 11,208
Seller
Alex Pig Timepieces
31
HK
Omega Speedmaster 105 002 62 the rarest reference
Top
Omega Speedmaster 105 002 62 the rarest reference
C$ 28,302
Seller
The Watch Collector Ltd.
15
UK
Heuer Autavia Ref. 73463 Original von 1971 Vintage Rarität
Top
Heuer Autavia Ref. 73463 Original von 1971 Vintage Rarität
C$ 5,735
Seller
DLS Vertrieb GmbH & Co. KG
30
DE
Rolex Daytona 16520 by BEYER Floating Tropical dial 1989’s
Top
Rolex Daytona 16520 by BEYER Floating Tropical dial 1989’s
C$ 72,241
Seller
Watches Management
5
IT
Omega CHRONOMETER CK 2364 TROPICAL w/BOX 30T2RG 1944 Vintage...
Omega CHRONOMETER CK 2364 TROPICAL w/BOX 30T2RG 1944 Vintage...
price on request
Seller
Stetz & Co. Watches
5
US
IWC Spitfire Double Chronograph
IWC Spitfire Double Chronograph
C$ 8,717
Free shipping
Seller
Charles Tearle
 
US
Vacheron Constantin ASYMMETRICAL 1972 PRESTIGE DE LA FRANCE  #...
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Vacheron Constantin ASYMMETRICAL 1972 PRESTIGE DE LA FRANCE #...
C$ 16,812
Free shipping
Seller
Watch Hunter
 
US
Rolex Day-Date 36 18 kt Everose-Gold 118205 Schoko DIA
Top
Rolex Day-Date 36 18 kt Everose-Gold 118205 Schoko DIA
C$ 38,191
Seller
Uhren2000 GmbH
206
DE
Rolex Day Date 1803 Wide Boy Dial
Rolex Day Date 1803 Wide Boy Dial
C$ 17,434
Seller
John Lydon Luxury Watches
US
Omega Vintage Speedmaster Ed White / Cal.321 / Steel / Ca.1965
Top
Omega Vintage Speedmaster Ed White / Cal.321 / Steel / Ca.1965
C$ 11,171
Free shipping
Seller
VintageCaliber GmbH
30
DE
Omega Constellation Chronometer Pie Pan dial
Top
Omega Constellation Chronometer Pie Pan dial
C$ 1,472
Seller
Vintage Watch Services
87
NL
Breitling Navitimer Fighters Chronograph -Serie Speciale...
Top
Breitling Navitimer Fighters Chronograph -Serie Speciale...
C$ 6,330
Seller
Dreamwatch - fine used watches
111
DE
Rolex Turn-O-Graph 6202 Gilt Tropical brown dial very rare 1953
Top
Rolex Turn-O-Graph 6202 Gilt Tropical brown dial very rare 1953
C$ 37,983
Seller
Watches Management
5
IT
Omega 1968 SEAMASTER 300 BIG TRIANGLE 165.024 w/ 1039+516 Vintage
Omega 1968 SEAMASTER 300 BIG TRIANGLE 165.024 w/ 1039+516 Vintage
C$ 20,548
Seller
Stetz & Co. Watches
5
US
IWC LE of 500 Big Pilot 'St Exupery' Perpetual Calendar
IWC LE of 500 Big Pilot 'St Exupery' Perpetual Calendar
C$ 49,190
Free shipping
Seller
Charles Tearle
 
US
IWC VINTAGE  1940 PLATINUM EMERALD DIAMOND CONCEALED LADIES
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IWC VINTAGE 1940 PLATINUM EMERALD DIAMOND CONCEALED LADIES
C$ 49,812
Free shipping
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Watch Hunter
 
US
Omega De Ville Prestige Co-Axial Hour Vision Ref. 433.33.41.21...
Top
Omega De Ville Prestige Co-Axial Hour Vision Ref. 433.33.41.21...
C$ 6,733
Seller
WINGOO WATCHES
180
IT
Breitling / Sicura Chronograph  Original from 1971   Vintage
Top
Breitling / Sicura Chronograph Original from 1971 Vintage
C$ 730
Seller
DLS Vertrieb GmbH & Co. KG
30
DE
Zenith Academy Force Constante 18.2210.4810-01.C713 limited 150
Top
Zenith Academy Force Constante 18.2210.4810-01.C713 limited 150
C$ 42,418
Seller
TimeWorld
18
CH
Omega 14K Gold Bumper Automatic
Top
Omega 14K Gold Bumper Automatic
C$ 1,259
Seller
Vintage Watch Services
87
NL
Jaeger-LeCoultre Master Compressor Extreme LAB 2 Limited Edition
Top
Jaeger-LeCoultre Master Compressor Extreme LAB 2 Limited Edition
C$ 52,058
Seller
L'Angolo del Tempo by Goldfingers
 
IT
Rolex Submariner 5512 cornino gilt glossy PCG underline dial
Top
Rolex Submariner 5512 cornino gilt glossy PCG underline dial
C$ 39,472
Seller
Watches Management
5
IT
Omega 2319 /4 “JUMBO” 37MM | CAL 265 | 1947 | Vintage Steel Watch
Omega 2319 /4 “JUMBO” 37MM | CAL 265 | 1947 | Vintage Steel Watch
C$ 1,737
Seller
Stetz & Co. Watches
5
US
IWC No.001/500 (NOS) Pink Gold DaVinci Kurt Klaus
IWC No.001/500 (NOS) Pink Gold DaVinci Kurt Klaus
C$ 30,510
Free shipping
Seller
Charles Tearle
 
US
Omega Speedmaster 145 022.69 Dark Brown
Top
Omega Speedmaster 145 022.69 Dark Brown
C$ 13,095
Seller
The Watch Collector Ltd.
15
UK
Roger Dubuis EXCALIBUR 42 mm rose gold
Top
Roger Dubuis EXCALIBUR 42 mm rose gold
C$ 28,152
Seller
CORTI GIOIELLI
 
IT
Vacheron Constantin Overseas
Top
Vacheron Constantin Overseas
C$ 19,066
Seller
OROeORA PRINTEZIS
48
GR
Zenith Type 20 GMT Tribute to the Rolling Stones
Top
Zenith Type 20 GMT Tribute to the Rolling Stones
C$ 7,626
Free shipping
Seller
WatchesofMayfair.com
178
UK

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.

Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?
A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.
Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.
An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.
Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.
If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.

Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.
About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:
  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph
to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.
There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.
However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.
Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.

Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.
The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.

Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.

International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.

Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.

Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.

Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.

Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.

Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.

TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.

Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.
Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.

Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.
After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.
Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.