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Rolex Yacht-Master 42 226659 New White gold 42mm Automatic
Promoted
Rolex Yacht-Master 42
42mm Black Dial Oysterflex 226659
C$47,910
+ C$140 for shipping
Patek Philippe Nautilus 7118/1200A-010 New Steel 35.2mm Automatic
Promoted
Patek Philippe Nautilus
Steel White Dial Diamond Bezel 7118/1200A-010
C$124,002
Free shipping
Sevenfriday P3 New Steel 47 mmmm Automatic
Promoted
Sevenfriday P3
SF-P3C/08 AUTOMATIC AZURE BLUE MEN'S WATCH
C$2,315
+ C$35 for shipping
Casio G-Shock MRG-B5000D-1 New Titanium 49.4mm Quartz Canada, Trois-Rivieres
Promoted
Casio G-Shock
The MR-G Square MRG-B5000D-1
C$4,599
Free shipping
Rolex Submariner Date 126618LB New Yellow gold 41mm Automatic
Promoted
Rolex Submariner Date
126618LB Blue 2022
C$63,409
+ C$140 for shipping
Panerai Luminor Marina PAM 01111 New Rose gold 44mm Automatic
Promoted
Panerai Luminor Marina
Goldtech Blu Notte 2022 Pam01111 Luminor
C$33,731
+ C$111 for shipping
Omega Seamaster Planet Ocean 215.30.44.21.03.001 New Steel 43.5mm Automatic
Omega Seamaster Planet Ocean
215.30.44.21.03.001
C$7,680
+ C$144 for shipping
Rolex Daytona 116520 Unworn Steel 40mm Automatic
Promoted
Rolex Daytona
'Black Dial' NOS' Ref. 116520
C$48,763
+ C$687 for shipping
Rolex Datejust 41 126333 New Gold/Steel 41mm Automatic
Promoted
Rolex Datejust 41
126333
C$24,675
+ C$140 for shipping
IWC Da Vinci (submodel) 9310 Unworn Yellow gold 35mm Manual winding
Promoted
IWC Da Vinci
Ultra-Plat DaVinci NOS Full Set
C$14,941
+ C$144 for shipping
Rolex Day-Date 40 228235 New Rose gold 40mm Automatic
Promoted
Rolex Day-Date 40
NEW 2022 Day-Date 40 OLIVE DIAL IN STOCK B&P
C$83,842
+ C$196 for shipping
Rolex Sky-Dweller 326933-0001 Unworn Gold/Steel 42mm Automatic
Promoted
Rolex Sky-Dweller
2022 Sky-Dweller 326933 Oyster Bracelet 42mm Champagne Dial Two Tone Yellow Gold
C$33,431
+ C$111 for shipping
Casio G-Shock GMB2100D-1A New Steel 49.8mm Quartz Canada, Trois-Rivieres
Promoted
Casio G-Shock
Full Metal CasiOak
C$750
Free shipping
Rolex Day-Date 40 228235-0006 Unworn Rose gold 40mm Automatic
Promoted
Rolex Day-Date 40
2021 Day-Date 40mm 18k Everose Gold ‘Chocolate Index’ Dial “In Stock”
C$74,676
Free shipping
IWC Portuguese Perpetual Calendar IW344202 New Rose gold Automatic
Promoted
IWC Portuguese Perpetual Calendar
Portugieser Perpetual Calendar 2022 Rose Gold 42 MM
C$38,751
+ C$111 for shipping
Omega Speedmaster Racing 329.23.44.51.06.001 New Steel 44.2mm Automatic
Omega Speedmaster Racing
329.23.44.51.06.001
C$13,034
+ C$144 for shipping
Rolex Submariner Date 116610LV Unworn Steel 40mm Automatic
Promoted
Rolex Submariner Date
116610LV Oyster Steel Green Hulk Dial
C$41,849
Free shipping
Girard Perregaux Bridges 99292-21-651-BA6F New Titanium Manual winding
Promoted
Girard Perregaux Bridges
Cosmos Titanium 47mm
C$211,360
+ C$280 for shipping
Omega Seamaster Diver 300 M 210.92.42.20.01.001 Unworn Titanium 42mm Automatic Canada, Abbotsford
Omega Seamaster Diver 300 M
007
C$10,500
Free shipping
Rolex Day-Date 40 228239 New White gold 40mm Automatic
Promoted
Rolex Day-Date 40
NEW 2022 Day-Date 40 228239 BLUE DIAL
C$67,496
+ C$196 for shipping
Rolex Daytona 116503 Unworn Gold/Steel 40mm Automatic
Promoted
Rolex Daytona
2022 Daytona 116503 40mm Two Tone Yellow Gold Black Diamond Dial UNWORN
C$42,872
+ C$111 for shipping
IWC Big Pilot IW329303 Unworn Steel 43mm Automatic
Promoted
IWC Big Pilot
IW329303
C$11,467
+ C$140 for shipping
Rolex Datejust 41 126334 Unworn White gold 41mm Automatic
Promoted
Rolex Datejust 41
2022 Datejust 41 “Mint Green” Jubliee 126334 Stainless Steel Unworn In Stock
C$27,189
Free shipping
Rolex Submariner Date 126610lv Unworn Steel 41mm Automatic
Promoted
Rolex Submariner Date
126610lv
C$24,772
+ C$449 for shipping
Longines Spirit L3.829.1.53.2 New Titanium 42mm Automatic
Longines Spirit
Pioneer Edition Automatic
C$4,439
+ C$144 for shipping
Rolex Day-Date 36 128238 Unworn Yellow gold 36mm Automatic
Promoted
Rolex Day-Date 36
128238 President 18K Yellow Gold Champagne Baguette Dial
C$62,845
Free shipping
Rolex Datejust 41 126334-0015 Unworn White gold 41mm Automatic
Promoted
Rolex Datejust 41
126334 Fluted Blue Index - Jubilee Bracelet - Unworn 2021
C$20,848
Free shipping
Rolex Cellini Time 50605RBR Unworn Rose gold 39mm Automatic Canada, Abbotsford
Rolex Cellini Time
50605RBR
C$23,500
Free shipping
Rolex Submariner Date 126610lv New Steel 41mm Automatic
Promoted
Rolex Submariner Date
NEW Submariner Date 41mm Kermit GREEN BEZEL 2022 B&P
C$26,209
+ C$196 for shipping
Rolex Daytona 116503 Unworn Gold/Steel 40mm Automatic
Promoted
Rolex Daytona
116503 Black Mother of Pearl (MOP) Diamond Tahitian Dial Two Tone Yellow Gold
C$58,232
+ C$111 for shipping

Chrono24 Buyer Protection

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Dior VIII CD1231E0C001 New Ceramic 33mm Quartz
Promoted
Dior VIII
CD1231E0C001
C$4,971
+ C$140 for shipping
Rolex Sky-Dweller 326935 Unworn Rose gold 42mm Automatic
Promoted
Rolex Sky-Dweller
2022 Sky-Dweller 42mm 'Chocolate Dial' 326935 18k Rose Gold Oyster Bracelet “In Stock”
C$88,203
Free shipping
Rolex Datejust 41 126334 New Steel 41mm Automatic
Promoted
Rolex Datejust 41
41mm Fluted Blue Stick Dial Jubilee 126334 2021 New
C$20,820
+ C$70 for shipping
Panerai Luminor Submersible 1950 3 Days Automatic PAM 00692 New Steel 47mm Automatic
Panerai Luminor Submersible 1950 3 Days Automatic
Bmg-tech
C$15,499
+ C$144 for shipping
Rolex Yacht-Master II 116688 Unworn Yellow gold 44mm Automatic
Promoted
Rolex Yacht-Master II
116688 Oyster 18K Yellow Gold White Dial
C$74,822
Free shipping
Girard Perregaux Laureato 81010-11-131-11A Unworn Steel 42mm Automatic
Promoted
Girard Perregaux Laureato
81010-11-131-11A
C$15,258
+ C$449 for shipping
Rolex GMT-Master II 126710BLNR Unworn Steel 40mm Automatic Canada, Abbotsford
Rolex GMT-Master II
126710BLNR
C$28,000
Free shipping
Rolex Datejust 41 126334 New Steel 41mm Automatic
Promoted
Rolex Datejust 41
NEW 2022 Datejust 41 WIMBLEDON
C$20,643
+ C$196 for shipping
Rolex Datejust 36 126233 Unworn Gold/Steel 36mm Automatic
Promoted
Rolex Datejust 36
126233 Datejust 36mm Champagne Palm Dial Stainless Steel and Yellow Gold Jubilee Bracelet
C$20,467
+ C$111 for shipping
Rolex Explorer II 16570 Unworn Steel 40mm Automatic
Promoted
Rolex Explorer II
2007 Polar Explorer II FACTORY SERVICED Boxes Papers White Dial Stainless Steel 16570
C$21,099
+ C$252 for shipping
Rolex Daytona 116515ln Unworn Rose gold 40mm Automatic
Promoted
Rolex Daytona
116515 18k Rose Gold “Black Dial” Oysterflex Bracelet 2021 Complete Set “In Stock”
C$71,576
Free shipping
Rolex Sea-Dweller 126603 Unworn Gold/Steel 43mm Automatic
Promoted
Rolex Sea-Dweller
Two Tone 126603 Unworn 2021
C$27,471
+ C$564 for shipping
Omega Speedmaster 329.30.43.51.03.001 New Steel 43mm Manual winding
Omega Speedmaster
Chronoscope Master Chronometer 43mm
C$11,271
+ C$144 for shipping
Rolex Daytona 116505 Unworn Rose gold 40mm Automatic
Promoted
Rolex Daytona
116505 18K Rose Gold Black Diamond Dial
C$104,696
Free shipping
Rolex Daytona 116506 New Platinum 40mm Automatic
Promoted
Rolex Daytona
2022 Platinum Daytona Ice Glacier Blue 116506 Box/Papers/Card Platona
C$172,616
Free shipping
Rolex Datejust 36 126284RBR Unworn Steel 36mm Automatic Canada, Abbotsford
Rolex Datejust 36
Wimbledon
C$24,000
Free shipping
Rolex Datejust 41 126331 New Gold/Steel 41mm Automatic
Promoted
Rolex Datejust 41
NEW 2022 Datejust 41 CHOCOLATE 126331
C$22,194
+ C$196 for shipping
Cartier Santos (submodel) WSSA0030 Unworn Steel 39.8mm Automatic
Promoted
Cartier Santos
2022 Santos Large WSSA0030 Men's 39.8mm Blue Dial Stainless Steel
C$10,604
+ C$111 for shipping
Rolex Submariner Date 16610 Unworn Steel 40mm Automatic
Promoted
Rolex Submariner Date
2006 Submariner Date UN-WORN Boxes Papers Black Dial Stainless Steel 16610
C$21,128
+ C$252 for shipping
Rolex Datejust 41 126300 Unworn Steel 41mm Automatic
Promoted
Rolex Datejust 41
2022 Datejust 41mm “Wimbledon Dial” Jubilee Bracelet 126300 Box & Papers “In Stock”
C$17,184
Free shipping
Patek Philippe Aquanaut 5164R-001 Unworn Rose gold 40.8mm Automatic
Promoted
Patek Philippe Aquanaut
5164R 2021 Unworn
C$171,172
+ C$70 for shipping
Omega Seamaster Diver 300 M 522.30.42.20.03.001 New Steel 42mm Automatic
Omega Seamaster Diver 300 M
Co-Axial Master Chronometer "Beijing 2022"
C$8,243
+ C$144 for shipping
Rolex Day-Date 40 228235 Unworn Rose gold 40mm Automatic
Promoted
Rolex Day-Date 40
228235 President 18K Rose Gold Green Roman Dial
C$97,227
Free shipping
Rolex Oyster Perpetual 36 126000 Unworn Steel 36mm Automatic
Promoted
Rolex Oyster Perpetual 36
Turquoise Tiffany Blue Box/Papers/Card 126000
C$26,069
Free shipping
Rolex Datejust 41 126334 Unworn Steel 41mm Automatic Canada, Abbotsford
Rolex Datejust 41
126334
C$19,000
Free shipping
Rolex Sky-Dweller 326934 New Steel 42mm Automatic
Promoted
Rolex Sky-Dweller
NEW 2022 Sky-Dweller BLUE Jubilee B&P
C$40,723
+ C$196 for shipping
Girard Perregaux Laureato 81010-11-634-11A New Steel 42mm Automatic
Promoted
Girard Perregaux Laureato
2022 Girard Perregaux Laureato UNWORN 81010-11-634-11A 42mm Automatic Black Dial Stainless
C$17,508
+ C$111 for shipping
Rolex Submariner Date 126613LN Unworn Gold/Steel 41mm Automatic
Promoted
Rolex Submariner Date
2021 Submariner Date Boxes Papers Black Dial Ceramic Bezel 126613
C$26,758
+ C$252 for shipping
Rolex Datejust 41 126334 Unworn Steel 41mm Automatic
Promoted
Rolex Datejust 41
2022 Datejust 41 'White Roman Dial' 126334 Jubilee Bracelet “In Stock”
C$20,143
Free shipping
Cartier Santos (submodel) WHSA0015 New Steel 39.8mm Manual winding
Promoted
Cartier Santos
Skeleton PVD Blue WHSA0026 NEW RELEASE 2022
C$35,221
+ C$111 for shipping
Glashütte Original PanoMaticInverse 91-02-02-02-30 New Steel
Glashütte Original PanoMaticInverse
91-02-02-02-30
C$13,457
+ C$144 for shipping
Rolex Datejust 36 126234 Unworn Steel 36mm Automatic
Promoted
Rolex Datejust 36
126234 Jubilee Steel Blue Jubilee Diamond Dial
C$20,290
Free shipping
Rolex Sea-Dweller Deepsea 126660 New Steel 44mm Automatic
Promoted
Rolex Sea-Dweller Deepsea
2022 Sea-Dweller DEEPSEA 44mm Black Dial Discontinued 126660
C$22,898
Free shipping

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.