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Rolex Yacht-Master II 116681 Unworn Steel 44mm Automatic
TOP
Rolex Yacht-Master II Steel & Rose Gold Merceds Hands...
C$ 35,069
Free shipping
Verified Dealer
298
US
Rolex Lady-Datejust 279174 New Steel 28mm Automatic
TOP
Rolex Lady-Datejust Automatic Silver Dial Oystersteel and 18...
C$ 11,011
Verified Dealer
3229
US
Rolex Submariner Date 116610LV Unworn Steel 40mm Automatic
TOP
Rolex Submariner Date Hulk 40mm 116610LV 2020 Unworn DISCONTINUED
C$ 29,987
Verified Dealer
395
US
Zenith 51.2080.4061/69.C494 New Steel 42mm Automatic
TOP
Zenith El Primero Auto Chronograph 18kt Rose gold & stainless...
C$ 11,625
Verified Dealer
3229
US
Tudor Black Bay Fifty-Eight M79030B New Steel 39mm Automatic
TOP
Tudor Black Bay Fifty Eight Navy Blue
C$ 5,670
Free shipping
Verified Dealer
537
LV
Tissot Heritage T1194051603701 New Steel 42mm Manual winding
TOP
Tissot Heritage Petite Seconde T1194051603701
C$ 1,169
Verified Dealer
296
US
Omega Seamaster Aqua Terra 220.12.43.22.03.001 Unworn Steel 43mm Automatic Canada, Abbotsford
Omega Seamaster Aqua Terra 150m Master Chronometer Gmt
C$ 12,000
Free shipping
Verified Dealer
29
CA
Rolex Sea-Dweller Deepsea 116660 New Steel 44mm Automatic
Rolex Sea-Dweller Deepsea
C$ 21,492
Verified Dealer
28
US
Breitling Chronomat Colt A17388101 Unworn Steel 44mm Automatic
TOP
Breitling New Colt Automatic Leather Stainless Steel Blue Dial...
C$ 3,410
Free shipping
Verified Dealer
298
US
Citizen CC4005-63L New Titanium 44mm Quartz
TOP
Citizen ATTESA GPS Eco Drive F950 Star Wars model
C$ 3,270
Free shipping
Verified Dealer
98
JP
Eterna Unworn Yellow gold 48mm Quartz
TOP
Eterna Limited Edition Massive Gold Quartz Pocket Watch, Rare
C$ 7,773
Free shipping
Verified Dealer
51
CH
Corum Admiral's Cup (submodel) 60030.021611 New Steel 40mm Automatic
TOP
Corum Ladies Admirals Cup 40mm
C$ 6,686
Verified Dealer
52
US
Rolex Explorer 214270 Unworn Steel 39mm Automatic
TOP
Rolex Explorer New 2019
C$ 11,463
Verified Dealer
263
US
Montblanc Heritage Spirit 112307 New Red gold 41mm Automatic
TOP
Montblanc Heritage Spirit Spirit Orbis Terrarum Rose Gold
C$ 17,448
Free shipping
Verified Dealer
537
LV
Rolex Yacht-Master 40 116622 Unworn Steel 40mm Automatic Canada, North Vancouver
TOP
Rolex Yacht-Master 40
C$ 18,000
Private Seller
 
CA
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 Unworn Steel 42mm Manual winding Canada, Abbotsford
Omega Speedmaster Professional Moonwatch
C$ 8,500
Free shipping
Verified Dealer
29
CA
Rolex Datejust 126333 New Gold/Steel 41mm Automatic
Rolex Datejust 41 Rolesor Yellow Fluted / Oyster / Champagne...
C$ 21,833
Verified Dealer
28
US
Breitling AB0118A21 Unworn Steel 42mm Automatic
TOP
Breitling Premier B01 Stainless Steel Black Dial Norton...
C$ 9,005
Free shipping
Verified Dealer
298
US
Seiko Astron SBXC003 Unworn Titanium 42.9mm Quartz
TOP
Seiko ASTRON 5X Series SBXC003
C$ 3,009
Free shipping
Verified Dealer
98
JP
Rolex Sea-Dweller 126600 New Steel 43mm Automatic
Rolex Sea-Dweller 126600 SD43 Red Letter ( 2 bands )
C$ 21,765
Verified Dealer
 
US
Rolex Datejust 126200 New Steel 36mm Automatic
TOP
Rolex Datejust 36mm Black Index Dial Oyster Bracelet
C$ 9,278
Verified Dealer
US
Rolex Datejust 126333 New Gold/Steel 41mm Automatic
TOP
Rolex Datejust 41 Wimbledon Grey/Green Roman Jubilee New Style...
C$ 20,467
Free shipping
Verified Dealer
91
US
Cartier Pasha 1353 Unworn White gold 36mm Quartz
TOP
Cartier Full Set White Gold Pasha Chronoreflex, Genta, Cartier...
C$ 16,324
Free shipping
Verified Dealer
51
CH
Omega Seamaster Aqua Terra 231.10.39.60.06.001 Unworn Steel 38.5mm Quartz
TOP
Omega Seamaster Aqua Terra, Like-New, 2 Year Warranty
C$ 3,181
Verified Dealer
14
US
Omega Seamaster Planet Ocean 215.33.44.22.01.001 Unworn Steel 43.5mm Automatic Canada, Abbotsford
Omega Seamaster Planet Ocean
C$ 9,500
Free shipping
Verified Dealer
29
CA
Rolex Yacht-Master 40 126655 New Rose gold 40mm Automatic
Rolex Yacht-Master 40
C$ 39,573
Verified Dealer
28
US
Cartier Panthère W2PN0006 Unworn Steel Quartz
TOP
Cartier Panthere de Cartier Stainless Steel and Yellow Gold...
C$ 9,551
Free shipping
Verified Dealer
298
US
Citizen AH4081-09W New Steel 43mm Quartz
TOP
Citizen CAMPANOLA Complication Minute repeater Limited Edition
C$ 5,233
Free shipping
Verified Dealer
98
JP
Rolex Day-Date 40 228238 New Yellow gold 40mm Automatic
TOP
Rolex Day-Date 40 Silver Roman Dial NEW 228238
C$ 50,210
Verified Dealer
446
US
Breguet Marine 5817ST/12/5V8 New Steel 39mm Automatic
Breguet Marine Big Date 5817st/12/5v8
C$ 19,787
Verified Dealer
223
US
Rolex Submariner Date 126610lv New Steel 41mm Automatic
TOP
Rolex Submariner 41 Green Kermit - Box/Papers/Card 126610LV -...
C$ 27,973
Free shipping
Verified Dealer
91
US
IWC 536 Unworn Yellow gold 34mm Automatic
TOP
IWC Vintage Hexagonal with Diamonds on Onyx Dial, Full Set, NOS
C$ 16,324
Free shipping
Verified Dealer
51
CH
TAG Heuer Aquaracer 300M CAY111B.BA0927 New Steel 43mm Quartz
TOP
TAG Heuer Aquaracer Chronograph
C$ 2,544
Verified Dealer
14
US
TAG Heuer Carrera CBG2A10.FT6168 Unworn Steel 45mm Automatic Canada, Abbotsford
TAG Heuer Carrera Calibre Heuer 02
C$ 6,500
Free shipping
Verified Dealer
29
CA
Rolex Datejust 126334-0015 New Steel 41mm Automatic
Rolex Datejust 41 2020
C$ 15,352
Verified Dealer
28
US
Frederique Constant Manufacture FC-760DG4H9 New Rose gold 42mm Automatic
TOP
Frederique Constant Manufacture Flyback Chronograph rose gold...
C$ 14,614
Free shipping
Verified Dealer
49
FR
Maurice Lacroix AIKON AI6058-BRZ01-630-1 New Bronze 43mm Automatic
TOP
Maurice Lacroix 43mm Limited Edition Aikon Venturer
C$ 3,467
Free shipping
Verified Dealer
98
JP
Rolex Daytona 116509 Unworn White gold 40mm Automatic
TOP
Rolex Daytona Blue Dial White Gold 116509
C$ 62,698
Free shipping
Verified Dealer
649
UK
Patek Philippe Perpetual Calendar Chronograph 3970 J Unworn Yellow gold 36mm Manual winding
Patek Philippe Perpetual Calendar Chronograph
C$ 134,412
Verified Dealer
5
US
Rolex Datejust 126334 New Steel 41mm Automatic
TOP
Rolex Datejust 41 Rhodium Diamond - Jubilee - 08/2020 -...
C$ 17,738
Free shipping
Verified Dealer
91
US
Piaget Protocole 50155 Unworn White gold 25mm Quartz
TOP
Piaget Diamond Set White Gold Protocole, Full Set
C$ 14,769
Free shipping
Verified Dealer
51
CH
TAG Heuer Aquaracer 300M WAP1112 Unworn Steel 39mm Quartz
TOP
TAG Heuer Aquaracer WAP1112 Mint Condition
C$ 1,149
Verified Dealer
14
US
TAG Heuer Aquaracer 300M WAY208D.FC8221 Unworn Titanium 43mm Automatic Canada, Abbotsford
TAG Heuer Aquaracer 5
C$ 3,000
Free shipping
Verified Dealer
29
CA
Rolex Datejust 126334 New Steel 41mm Automatic
Rolex Datejust 41 MM Wimbledon
C$ 15,420
Verified Dealer
28
US
Franck Muller Vanguard V 45 SC DT YACHTING New Steel 44mm Automatic
Franck Muller Vanguard V45 SC DT YACHTING
C$ 9,143
Verified Dealer
223
US
Fortis 401.21.11M New Steel 42mm Automatic
TOP
Fortis Classic Cosmonauts Steel p.m.
C$ 3,924
Free shipping
Verified Dealer
98
JP
Baume & Mercier Clifton 10419 Unworn Steel 45mm Quartz Canada, Edmonton
TOP
Baume & Mercier Clifton
C$ 1,275
Private Seller
 
CA
Patek Philippe Perpetual Calendar Chronograph 3970 EG Transitional Series New White gold 36mm Manual winding
Patek Philippe Perpetual Calendar Chronograph
C$ 159,657
Verified Dealer
5
US
Rolex Yacht-Master 40 126622 New Steel 40mm Automatic
TOP
Rolex Yacht-Master 40 Blue - September 2020 - Box/Card/Papers...
C$ 19,103
Free shipping
Verified Dealer
91
US
Rolex Datejust 126334 New Steel 41mm Automatic
TOP
Rolex Datejust 41mm Navy Blue Index Jubilee 126334
C$ 15,945
Verified Dealer
774
US
Blancpain Air Command AC01 1130 63A New Steel
Blancpain Specialites Air Command Flyback Chronograph LIMITED...
C$ 29,885
Verified Dealer
31
US
TAG Heuer Aquaracer Lady WAY1412.BA0920 Unworn Steel 27mm Quartz Canada, Abbotsford
TAG Heuer Aquaracer
C$ 1,500
Free shipping
Verified Dealer
29
CA
Tudor Black Bay GMT 79830RB New Steel 41mm Automatic
Tudor Black Bay GMT
C$ 5,800
Verified Dealer
28
US
Bulgari Octo 102946 New Rose gold 40mm Manual winding
Bulgari Octo Finissimo Extra Thin 102946
C$ 31,386
Verified Dealer
223
US
NOMOS Tangente 38 164 New Steel 38mm Manual winding
TOP
NOMOS Tangente 38 TN38NATSU Limited Edition 100 pieces
C$ 3,663
Free shipping
Verified Dealer
98
JP
NOMOS Ahoi Neomatik 564 Unworn Steel 36.3mm Automatic Canada, Surrey
TOP
NOMOS Ahoi Neomatik
C$ 3,799
Private Seller
 
CA
Jaeger-LeCoultre 149.6.07.S Unworn Platinum Manual winding
Jaeger-LeCoultre GyroTourbillon 1
C$ 382,085
Verified Dealer
32
US
Rolex Submariner (No Date) 124060 New Steel 41mm Automatic
TOP
Rolex Submariner 41 No Date - Box/Papers/Card 124060 - New/Unworn
C$ 18,421
Free shipping
Verified Dealer
91
US
Omega Speedmaster 324.30.38.50.03.002 New Steel 38mm Automatic
TOP
Omega Speedmaster 324.30.38.50.03.002 Chronograph 38mm...
C$ 5,165
Verified Dealer
774
US
Omega Speedmaster Professional Moonwatch 311.92.44.30.01.002 New Ceramic 44.25mm Automatic
Omega Speedmaster Dark Side of the Moon "Team Alinghi" 2020
C$ 17,740
Verified Dealer
31
US
Tudor Black Bay GMT 79830RB-0003 Unworn Steel 41mm Automatic Canada, Abbotsford
Tudor Black Bay Gmt
C$ 6,500
Free shipping
Verified Dealer
29
CA
Rolex Sky-Dweller 326135 New Rose gold 42mm Automatic
Rolex Sky-Dweller
C$ 47,759
Verified Dealer
28
US
Franck Muller Vanguard V45 SC DT TT BR.5N New Titanium 44mm Automatic
Franck Muller Vanguard V45 SC DT TT BR.5N
C$ 8,870
Verified Dealer
223
US
Bell & Ross BR 03-94 Chronographe BR 03-94 RS17 New Ceramic 42mm Automatic
TOP
Bell & Ross BR 0394-RS17
C$ 9,811
Free shipping
Verified Dealer
98
JP

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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