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Longines DolceVita L55120716 New Steel 23mm Quartz
TOP
Longines DolceVita Quartz Silver Dial Ladies Watch - L55120716
C$ 3,591
Professional dealer
4635
US
NOMOS Ludwig Automatik 272 New Steel 40mm Automatic
TOP
NOMOS Ludwig Automatic Black Dial 40mm Men's Watch - 272
C$ 3,834
Professional dealer
4635
US
Rolex Lady-Datejust 279171 G New Steel 28mm Automatic
TOP
Rolex Lady-Datejust 28 Rolesor Rose Fluted / Jubilee /...
C$ 19,302
Professional dealer
4635
US
Rolex Oyster Perpetual 39 114300 Unworn Steel 39mm Automatic
TOP
Rolex Oyster Perpetual 39mm Rhodium Dial 114300 Unworn 2019...
C$ 10,272
Professional dealer
712
US
Rolex Datejust 126200 New Steel 36mm Automatic
TOP
Rolex 2021 Datejust 36 Wimbledon Oyster NEW 126200 Slate Green...
C$ 12,458
Professional dealer
575
US
Audemars Piguet Royal Oak Chronograph 26315ST.OO.1256ST.02 New Steel 38mm Automatic
TOP
Audemars Piguet Royal Oak Chronograph 26315ST
C$ 54,459
Professional dealer
423
US
Bell & Ross BR 05 BR05A-BLU-ST/SST New Steel 40mm Automatic
TOP
Bell & Ross BR 05 Blue Steel
C$ 5,369
Professional dealer
292
US
Tudor Black Bay Steel 79730 Unworn Steel 41mm Automatic
TOP
Tudor Unworn 2021 Heritage Black Bay Steel
C$ 4,474
Professional dealer
84
US
Vacheron Constantin Patrimony 86020/000R-9239 New Rose gold 42.5mm Automatic
TOP
Vacheron Constantin Patrimony Bi-Retrograde
C$ 35,795
Professional dealer
353
US
IWC IW387905 Unworn Ceramic 41mm Automatic
TOP
IWC Tribute To 3705 Watch Chronograph Edition
C$ 21,669
Professional dealer
9
US
Audemars Piguet Royal Oak Selfwinding 15400OR.OO.1220OR.03 Unworn Rose gold 41mm Automatic
TOP
Audemars Piguet Royal Oak Selfwinding
C$ 125,920
Free shipping
Professional dealer
209
US
Jacob & Co. Astronomia AS300.40.AP.AK.A New Rose gold 44.5mm Manual winding
TOP
Jacob & Co. Astronomia Solar Planets (New Full Set)
C$ 271,415
Free shipping
Professional dealer
22
HK
Rolex GMT-Master II 16710T Unworn Steel 40mm Automatic
TOP
Rolex GMT-Master II UN-WORN Boxes Papers Pepsi Blue Red Bezel...
C$ 24,243
Professional dealer
179
US
Rolex Oyster Perpetual 31 277200 New Steel 31mm Automatic
TOP
Rolex 2021 Oyster Perpetual 31 Coral Red Dial NEW 277200
C$ 9,901
Professional dealer
575
US
Rolex Yacht-Master 169622 Unworn Steel 29mm Automatic Canada, Calgary
TOP
Rolex Yacht-Master
C$ 9,895
Private Seller
 
CA
Graham Chronofighter Oversize 2CCAU.B34A New Steel 47mm Automatic
TOP
Graham Chronofighter Oversize Sniper 2CCAU.B34A
C$ 8,821
Professional dealer
292
US
Blancpain Fifty Fathoms 5015 12B40 052A Unworn Titanium 45mm Automatic
Blancpain Blanpain Fifty Fathoms Automatik Titan Ref. 5015...
C$ 17,075

Sold by Chrono24

DE
Breguet Reine de Naples 8968BR/11/986 0D00 New Rose gold 34.95mm Automatic
TOP
Breguet Reine De Naples 8968BR/11/986 0D00
C$ 21,349
Professional dealer
353
US
Jaeger-LeCoultre Master Compressor Extreme World Chronograph 150.2.22 Unworn Yellow gold 46mm Automatic Canada, Toronto
Jaeger-LeCoultre Master Compressor Extreme World
C$ 18,999
Professional dealer
 
CA
Rolex Yacht-Master 40 126622 New Steel 40mm Automatic
TOP
Rolex Yacht-Master 40 Platinum
C$ 22,372
Free shipping
Professional dealer
209
US
Rolex Sky-Dweller 326934 New Steel 42mm Automatic
TOP
Rolex 2021 Sky-Dweller Black Dial Stickers Oyster Box/Papers/Card
C$ 31,958
Free shipping
Professional dealer
195
US
Rolex Submariner Date 16610 Unworn Steel 40mm Automatic
TOP
Rolex Submariner Date 2000 Boxes Papers Black Dial Bezel...
C$ 17,741
Professional dealer
179
US
Breitling Superocean Heritage AB2030161C1A1 New Steel 44mm Automatic
Breitling Superocean Heritage II B20
C$ 4,290
Professional dealer
 
US
Rolex Daytona 116519LN Unworn White gold 40mm Automatic Canada, Toronto
TOP
Rolex Daytona 116519LN Oysterflex JUNE 2021 NEVER WORN Black...
C$ 58,000
Private Seller
 
CA
Franck Muller Vanguard V45 YT SC DT AC BL New Steel 44mm Automatic
TOP
Franck Muller Vanguard KOI
C$ 10,099
Professional dealer
292
US
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 Unworn Steel 42mm Manual winding
Omega Speedmaster Moonwatch Chronograph Co-Axial Ref. 311.30.4...
C$ 8,120

Sold by Chrono24

DE
Rolex GMT-Master II 126710BLRO New Steel 40mm Automatic
TOP
Rolex GMT-Master II Jubilee Pepsi 126710 BLRO Ceramic Red Blue
C$ 28,764
Professional dealer
28
US
Citizen NZ0000-07L New Steel 42mm Automatic
TOP
Citizen CAMPANOLA MECHANICAL COLLECTION KASANEKYO 20th...
C$ 10,475
Free shipping
Professional dealer
151
JP
Rolex Daytona 116505 New Rose gold 40mm Automatic
TOP
Rolex Daytona 40mm Rose Gold Cosmograph Black Dial 116505
C$ 77,342
Free shipping
Professional dealer
209
US
Vacheron Constantin Overseas 4500V/110A-B128 New Steel 41mm Automatic
TOP
Vacheron Constantin 2021 Overseas Blue Dial Steel/Leather/Rubb...
C$ 50,495
Free shipping
Professional dealer
195
US
Rolex Day-Date 36 18238 Unworn Yellow gold 36mm Automatic
TOP
Rolex Day-Date President 36 Boxes Papers Emerald Green Index...
C$ 29,777
Professional dealer
179
US
Rolex Datejust II 126331 New Gold/Steel 41mm Automatic
TOP
Rolex Datejust 126331 Wimbledon
C$ 21,093
Professional dealer
172
US
Eterna 7661.41.56.1352 Unworn Steel 42mm Automatic Canada, HALIFAX
TOP
Eterna Adventic GMT Manufacture
C$ 1,636
Private Seller
 
CA
Franck Muller Vanguard V 45 SC DT YACHTING New Steel 44mm Automatic
TOP
Franck Muller Vanguard V45 SC DT YACHTING
C$ 8,693
Professional dealer
292
US
Omega Speedmaster 522.30.42.30.06.001 Unworn Steel 42mm Manual winding
Omega Speedmaster Olympic Tokyo 2020 Rising Sun 522.30.42.30.0...
C$ 12,674

Sold by Chrono24

DE
Patek Philippe Twenty~4 7300/1200A-011 New Steel Automatic
TOP
Patek Philippe 2021 Twenty~4 Green Dial Steel Box/Papers...
C$ 38,224
Professional dealer
28
US
Rolex Air King 116900 New Steel 40mm Automatic
Rolex Air-King
C$ 12,062
Professional dealer
 
US
Audemars Piguet Royal Oak Selfwinding 15450OR.OO.1256OR.01 Unworn Rose gold 37mm Automatic
TOP
Audemars Piguet Royal Oak Selfwinding 37mm Rose Gold Grey Dial
C$ 86,291
Free shipping
Professional dealer
209
US
Rolex Datejust 126234 New Steel 36mm Automatic
TOP
Rolex 2021 Datejust 36 Silver Index Fluted Jubilee Box/Papers/...
C$ 12,783
Free shipping
Professional dealer
195
US
Rolex Datejust 16220 Unworn Steel 36mm Automatic
TOP
Rolex Datejust 36 Boxes Papers Porcelain White Dial Engine...
C$ 10,158
Professional dealer
179
US
IWC Unworn Rose gold 37mm Manual winding Canada, Toronto
IWC Massive 37 mm 18K Rose Gold International Watch Company -...
C$ 8,300
Professional dealer
 
CA
Chanel J12 H5705 Unworn Ceramic 38mm Automatic Canada, toronto
TOP
Chanel J12
C$ 8,500
Private Seller
 
CA
Bell & Ross BR V2 BRV294-BLU-BR/SCA New Bronze 41mm Automatic
TOP
Bell & Ross Br V2-94 Aeronavale
C$ 6,328
Professional dealer
292
US
Rolex GMT-Master II 126715CHNR Unworn Red gold 40mm Automatic
Rolex GMT-Master II 18K Everose-Gold Automatik Herrenuhr Ref....
C$ 60,485

Sold by Chrono24

DE
Rolex Lady-Datejust 278240 Unworn Steel 31mm Automatic
TOP
Rolex Datejust Ladies 31mm Silver Diamond Dial & Diamond Bezel...
C$ 12,650
Professional dealer
75
US
Tudor Black Bay Fifty-Eight 79030B New Steel 39mm Automatic Canada, Victoria
Tudor Black Bay Fifty-Eight Navy Blue
C$ 5,131
Professional dealer
31
CA
Rolex Oyster Perpetual 31 277200 New Steel 31mm Automatic
TOP
Rolex Oyster Perpetual 31mm Steel Pink Dial 277200
C$ 8,821
Free shipping
Professional dealer
209
US
Rolex Datejust II 126331 New Gold/Steel 41mm Automatic
TOP
Rolex Datejust 41 Chocolate Index Fluted Jubilee Rose Gold/Eve...
C$ 20,453
Free shipping
Professional dealer
195
US
Rolex Lady-Datejust 79173 Unworn Gold/Steel 26mm Automatic
TOP
Rolex Lady-Datejust 26 Boxes Papers UN-WORN Factory Champagne...
C$ 10,025
Professional dealer
179
US
Gübelin Unworn Yellow gold 10mm Canada, Toronto
Gübelin 1950s 18K Yellow Gold Ladies wristwatch bangle -...
C$ 5,500
Professional dealer
 
CA
Sl-10312-ASM-01-OAS Unworn 50mm Automatic Canada, Toronto
TOP
Swiss Legend Sl-10312-ASM-01-OAS
C$ 1,240
Private Seller
 
CA
Franck Muller Vanguard V45 SC DT TT BR.5N New Titanium 44mm Automatic
TOP
Franck Muller Vanguard V45 SC DT TT BR.5N
C$ 8,693
Professional dealer
292
US
Rolex Submariner Date 116613 Unworn Gold/Steel 40mm Automatic
Rolex Submariner Date Stahl / Gold Automatik Herrenuhr Ref....
C$ 23,602

Sold by Chrono24

DE
Rolex Datejust 126234-0017 Unworn White gold 36mm Automatic
TOP
Rolex Datejust 36mm Blue Dial White Gold Bezel on Jubilee...
C$ 14,951
Professional dealer
75
US
Seiko Astron SBXC003 New Titanium 42.9mm Quartz
TOP
Seiko ASTRON 5X Series SBXC003
C$ 2,677
Free shipping
Professional dealer
151
JP
Audemars Piguet Royal Oak Chronograph 26331ST.OO.1220ST.03 New Steel 41mm Automatic
TOP
Audemars Piguet Royal Oak Chronograph 41mm Silver Dial
C$ 61,362
Free shipping
Professional dealer
209
US
Rolex GMT-Master II 126719BLRO-0002 New White gold 40mm Automatic
TOP
Rolex 2021 GMT-Master II Meteorite Pepsi White Gold Box/Papers...
C$ 88,207
Free shipping
Professional dealer
195
US
Rolex Submariner Date 116610LN Unworn Steel 40mm Automatic
TOP
Rolex Submariner Date 2018 Boxes Papers 40mm Black Dial...
C$ 20,418
Professional dealer
179
US
Rolex Datejust II 126331 New Gold/Steel 41mm Automatic
TOP
Rolex Datejust 126331 Wimbledon
C$ 21,093
Professional dealer
172
US
Jaeger-LeCoultre Unworn Yellow gold Manual winding
TOP
Jaeger-LeCoultre RARE Old New Stock 18K Yellow Gold Ref. 2777...
C$ 7,670
Professional dealer
24
US
Graham Chronofighter 2CVAS.B28A New Steel 44mm Automatic
TOP
Graham Chronofighter Vintage Dia de los Muertos COCO 2CVAS.B28A
C$ 6,136
Professional dealer
292
US
Tudor Black Bay Fifty-Eight 79010SG Unworn Silver 39mm Automatic
Tudor Black Bay Fifty-Eight 925 Automatik Herrenuhr Ref....
C$ 7,210

Sold by Chrono24

DE
Patek Philippe Twenty~4 7300/1200A-010 New Steel 36mm Automatic
TOP
Patek Philippe Twenty~4 Automatic "New"
C$ 31,039
Professional dealer
661
ES
Ball Trainmaster NM3035D New Steel 44mm Manual winding
TOP
Ball Trainmaster MOTHER EXPRESS Limited Edition 80 pieces
C$ 4,015
Free shipping
Professional dealer
151
JP

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.