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H.Moser & Cie. Monard Centre Seconds
TOP
H.Moser & Cie. Monard Centre Seconds
C$ 14,509
Free shipping
Seller
Time Collectors
17
ES
Audemars Piguet Millenary Lady Hand-Wound White Gold MOP Dial
TOP
Audemars Piguet Millenary Lady Hand-Wound White Gold MOP Dial
C$ 31,312
Free shipping
Seller
Avi & Co NY
62
US
Jaeger-LeCoultre Master Compressor Extreme Tourbillon Q1762470
Jaeger-LeCoultre Master Compressor Extreme Tourbillon Q1762470
C$ 66,624
Seller
GOLAN DIAMONDS
 
CA
Hublot Classic Fusion Fuente Titanium (Limited Edition)
TOP
Hublot Classic Fusion Fuente Titanium (Limited Edition)
C$ 19,082
Free shipping
Seller
Istock LTD
80
LV
Jaeger-LeCoultre Master Ultra Thin Perpetual
TOP
Jaeger-LeCoultre Master Ultra Thin Perpetual
C$ 18,988
Free shipping
Seller
SLS TIME
90
US
Audemars Piguet Royal Oak Quartz BP 2017 67650ST.OO.1261ST.01
Audemars Piguet Royal Oak Quartz BP 2017 67650ST.OO.1261ST.01
C$ 15,056
Seller
Chronostore
 
US
Hublot Big Bang 44 mm
Hublot Big Bang 44 mm
C$ 15,990
Seller
Koosh Jewelers
 
US
Audemars Piguet AP Royal Oak 41 Stainless Steel Black Dial
TOP
Audemars Piguet AP Royal Oak 41 Stainless Steel Black Dial
C$ 25,316
Free shipping
Seller
Avi & Co NY
62
US
U-Boat U-1942 Very Limited Edition special No
TOP
U-Boat U-1942 Very Limited Edition special No
C$ 36,311
Seller
Trendpartners
16
NL
Memorigin Watch Tourbillon Iron Man Collector Limited Edition...
Memorigin Watch Tourbillon Iron Man Collector Limited Edition...
C$ 11,991
Free shipping
Seller
D-FINITION
 
US
Panerai LUMINOR BASE LOGO ACCIAIO - 44MM
TOP
Panerai LUMINOR BASE LOGO ACCIAIO - 44MM
C$ 4,963
Free shipping
Seller
Brilliance and Grace
55
US
Rolex Sky-Dweller 326935 Everose Gold Bracelet Rare Chocolate...
Rolex Sky-Dweller 326935 Everose Gold Bracelet Rare Chocolate...
C$ 48,635
Seller
GOLAN DIAMONDS
 
CA
Hublot Classic Fusion Aerofusion WBC  (Limited Edition)
TOP
Hublot Classic Fusion Aerofusion WBC (Limited Edition)
C$ 22,713
Free shipping
Seller
Istock LTD
80
LV
Jaeger-LeCoultre Reverso Duo
TOP
Jaeger-LeCoultre Reverso Duo
C$ 13,191
Free shipping
Seller
SLS TIME
90
US
Rolex Daytona White 116520
Rolex Daytona White 116520
C$ 22,519
Seller
Chronostore
 
US
Cartier Roadster Stainless Steel Chronograph Watch
Cartier Roadster Stainless Steel Chronograph Watch
C$ 8,794
Seller
Koosh Jewelers
 
US
Omega Seamaster Planet Ocean
Omega Seamaster Planet Ocean
C$ 24,224
Seller
Luxum Watch Group
 
US
Audemars Piguet AP Royal Oak 41mm Stainless Steel White Dial
TOP
Audemars Piguet AP Royal Oak 41mm Stainless Steel White Dial
C$ 25,316
Free shipping
Seller
Avi & Co NY
62
US
Louis Erard Men's 1931 Collection Grey Dial Chronograph...
Louis Erard Men's 1931 Collection Grey Dial Chronograph...
C$ 5,062
Free shipping
Seller
D-FINITION
 
US
Omega Speedmaster Professional First watch in Space
TOP
Omega Speedmaster Professional First watch in Space
C$ 4,737
Free shipping
Seller
Brilliance and Grace
55
US
Audemars Piguet Royal Oak Offshore Black Dial Men's Watch
Audemars Piguet Royal Oak Offshore Black Dial Men's Watch
C$ 50,900
Seller
GOLAN DIAMONDS
 
CA
Blancpain L-Evolution Chrono Flyback Super Trofeo (Limited...
TOP
Blancpain L-Evolution Chrono Flyback Super Trofeo (Limited...
C$ 20,396
Free shipping
Seller
Istock LTD
80
LV
Jaeger-LeCoultre Master Ultra Thin Moon
TOP
Jaeger-LeCoultre Master Ultra Thin Moon
C$ 17,189
Free shipping
Seller
SLS TIME
90
US
Rolex Sea-Dweller Deepsea 116660 "James Cameron" 44mm
Rolex Sea-Dweller Deepsea 116660 "James Cameron" 44mm
C$ 21,919
Seller
Chronostore
 
US
Hublot Limited Edition Big Bang King Power UEFA Euro 2012
Hublot Limited Edition Big Bang King Power UEFA Euro 2012
C$ 31,313
Seller
Koosh Jewelers
 
US
Rolex Day-Date 40 Green Faceted Roman Dial
Rolex Day-Date 40 Green Faceted Roman Dial
C$ 43,171
Free shipping
Seller
Avital & Co Jewelry
5
US
Patek Philippe Aquanaut 20th Anniversary 42mm White Gold Watch...
TOP
Patek Philippe Aquanaut 20th Anniversary 42mm White Gold Watch...
C$ 78,615
Free shipping
Seller
Avi & Co NY
62
US
David Van Heim Swiss Mechanical Tourbillon Men's Watch T1...
David Van Heim Swiss Mechanical Tourbillon Men's Watch T1...
C$ 4,396
Free shipping
Seller
D-FINITION
 
US
A. Lange & Söhne (Like NEW)Richard Lange Tourbillon Pour le...
TOP
A. Lange & Söhne (Like NEW)Richard Lange Tourbillon Pour le...
C$ 233,183
Free shipping
Seller
Brilliance and Grace
55
US
Tissot T0064071603300 Tissot Le Locle Mens Automatic Watch...
Tissot T0064071603300 Tissot Le Locle Mens Automatic Watch...
C$ 480
Seller
Luxury Discount Store
 
US
Blancpain Fifty Fathoms 500 Fathoms GMT (Limited Edition)
TOP
Blancpain Fifty Fathoms 500 Fathoms GMT (Limited Edition)
C$ 30,748
Free shipping
Seller
Istock LTD
80
LV
Panerai Luminor 1950 10 Days GMT Pam533 Pam00533
TOP
Panerai Luminor 1950 10 Days GMT Pam533 Pam00533
C$ 13,325
Free shipping
Seller
SLS TIME
90
US
Rolex DAY-DATE 40MM 228206 Ice Blue Arabic Dial
Rolex DAY-DATE 40MM 228206 Ice Blue Arabic Dial
C$ 87,277
Seller
Chronostore
 
US
Cartier Ballon Bleu 18Kt Rose Gold  33mm Watch
Cartier Ballon Bleu 18Kt Rose Gold 33mm Watch
C$ 34,564
Seller
Koosh Jewelers
 
US
Rolex Daytona Leopard 18K Yellow Gold
Rolex Daytona Leopard 18K Yellow Gold
C$ 77,948
Free shipping
Seller
Avital & Co Jewelry
5
US
Patek Philippe Men's Aquanaut 40mm Stainless Steel Watch on...
TOP
Patek Philippe Men's Aquanaut 40mm Stainless Steel Watch on...
C$ 37,308
Free shipping
Seller
Avi & Co NY
62
US
Pierre De Roche TNT Chrono 43 Men's Watch TNT10011ACTI0-001CAO
Pierre De Roche TNT Chrono 43 Men's Watch TNT10011ACTI0-001CAO
C$ 27,541
Free shipping
Seller
D-FINITION
 
US
Panerai Luminor Power Reserve
TOP
Panerai Luminor Power Reserve
C$ 7,993
Free shipping
Seller
Brilliance and Grace
55
US
Tissot T0554171105700 TISSOT PRC 200 MEN'S WATCH CHRONOGRAPH...
Tissot T0554171105700 TISSOT PRC 200 MEN'S WATCH CHRONOGRAPH...
C$ 460
Seller
Luxury Discount Store
 
US
Audemars Piguet Royal Oak Off Shore WIth Diamonds
Audemars Piguet Royal Oak Off Shore WIth Diamonds
C$ 78,616
Seller
Royal Time
49
US
IWC Aquatimer Chronograph
TOP
IWC Aquatimer Chronograph
C$ 8,139
Free shipping
Seller
SLS TIME
90
US
Audemars Piguet ROYAL OAK 67650OR.OO.1261OR.01
Audemars Piguet ROYAL OAK 67650OR.OO.1261OR.01
C$ 34,245
Seller
Chronostore
 
US
B.R.M MK 44
TOP
B.R.M MK 44
C$ 9,271
Seller
INVEST IN A WATCH
16
FR
Rolex Yacht-Master 40 18K Everose Gold
Rolex Yacht-Master 40 18K Everose Gold
C$ 30,113
Free shipping
Seller
Avital & Co Jewelry
5
US
Rolex DAY-DATE II 41mm 18K Rose Gold Chocolate Watch UNWORN
TOP
Rolex DAY-DATE II 41mm 18K Rose Gold Chocolate Watch UNWORN
C$ 45,303
Free shipping
Seller
Avi & Co NY
62
US
Memorigin Watch Tourbillon Islamic Series name. Al Wahhab (The...
Memorigin Watch Tourbillon Islamic Series name. Al Wahhab (The...
C$ 9,994
Free shipping
Seller
D-FINITION
 
US
Breitling Navitimer World
TOP
Breitling Navitimer World
C$ 6,196
Free shipping
Seller
Brilliance and Grace
55
US
Tissot T0356171605100 Tissot Couturier Black Leather Strap...
Tissot T0356171605100 Tissot Couturier Black Leather Strap...
C$ 446
Seller
Luxury Discount Store
 
US
Oris Aquis Date Blue Dial Stainless Steel Men's Watch 73377304...
Oris Aquis Date Blue Dial Stainless Steel Men's Watch 73377304...
C$ 1,859
Seller
Royal Time
49
US
IWC Pilot Mark
TOP
IWC Pilot Mark
C$ 4,864
Free shipping
Seller
SLS TIME
90
US
Hublot Classic Fusion Black Dial Chronograph 521.NX.1171.RX
Hublot Classic Fusion Black Dial Chronograph 521.NX.1171.RX
C$ 9,794
Seller
Chronostore
 
US
Rolex Daytona Black 18k Yellow Gold 40mm with Diamond set -...
TOP
Rolex Daytona Black 18k Yellow Gold 40mm with Diamond set -...
C$ 38,934
Free shipping
Seller
WatchShopping.com Inc.
50
US
Rolex Lady-Datejust 31 Pink MOP Diamond Dial
Rolex Lady-Datejust 31 Pink MOP Diamond Dial
C$ 14,123
Free shipping
Seller
Avital & Co Jewelry
5
US
B.R.M R46
TOP
B.R.M R46
C$ 21,632
Seller
INVEST IN A WATCH
16
FR
Men's MO1006 Navigator Series Stainless Steel Tourbillon Watch
Men's MO1006 Navigator Series Stainless Steel Tourbillon Watch
C$ 7,141
Free shipping
Seller
D-FINITION
 
US
Panerai Luminor Submersible
TOP
Panerai Luminor Submersible
C$ 7,594
Free shipping
Seller
Brilliance and Grace
55
US
Tissot T0664071705702 Tissot Men's Seastar Analog Display...
Tissot T0664071705702 Tissot Men's Seastar Analog Display...
C$ 632
Seller
Luxury Discount Store
 
US
Hublot Big Bang Unico Vino Rose Gold Limited Edition Kobe Bryant
Hublot Big Bang Unico Vino Rose Gold Limited Edition Kobe Bryant
C$ 52,699
Seller
Royal Time
49
US
Breitling Navitimer World
TOP
Breitling Navitimer World
C$ 7,395
Free shipping
Seller
SLS TIME
90
US
Rolex DAYTONA
Rolex DAYTONA
C$ 40,607
Seller
Chronostore
 
US
Bulgari Octo Finissimo Microtor  Ultrapiatto 40mm
TOP
Bulgari Octo Finissimo Microtor Ultrapiatto 40mm
C$ 13,719
Free shipping
Seller
Plus Watch - Luxury Watches
2652
IT
Rolex GMT-Master II
Rolex GMT-Master II
C$ 16,655
Free shipping
Seller
Avital & Co Jewelry
5
US
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.

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