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Rolex Day-Date 40 228239 New White gold 40mm Automatic
TOP
Rolex Day-Date 40 18k White Gold Green Roman Dial
C$ 45,886
Free shipping
Verified Dealer
358
US
Vacheron Constantin Overseas 4500V/110A-B483 New Steel 41mm Automatic
TOP
Vacheron Constantin Overseas NEW Automatic 41mm Black 4500V/11...
C$ 25,118
Free shipping
Verified Dealer
1113
US
Patek Philippe Chronograph 5975R-001 New Rose gold 40mm Automatic
TOP
Patek Philippe 175th Anniversary Rose Gold Limited of 400 pieces
C$ 109,140
Free shipping
Verified Dealer
358
US
Rolex Daytona 116505 New Rose gold 40mm Automatic
TOP
Rolex Cosmograph Daytona 18ct Everose Gold Automatic Ivory...
C$ 59,328
Free shipping
Verified Dealer
2314
US
Girard Perregaux Laureato 81010-11-231-11A New Steel 42mm Automatic
TOP
Girard Perregaux Laureato 42mm Grey Dial New 2019
C$ 10,103
Verified Dealer
62
SE
Zenith El Primero 36'000 VpH 03.2040.400/69.C494 New Steel 42mm Automatic
TOP
Zenith El Primero - Chronomaster - 42mm - 36'000 VpH
C$ 7,991
Free shipping
Verified Dealer
366
US
Audemars Piguet Royal Oak 15500ST.OO.1220ST.03 New Steel 41mm Automatic
TOP
Audemars Piguet Royal Oak Self Winding 41mm Steel Black Dial
C$ 34,765
Free shipping
Verified Dealer
160
US
Rolex Daytona 116500LN New Steel 40mm Automatic
TOP
Rolex Daytona 116500LN NEW 2019
C$ 30,870
Verified Dealer
15
US
Audemars Piguet Royal Oak Selfwinding 15400ST.OO.1220ST.02 New Steel 41mm Automatic
TOP
Audemars Piguet Royal Oak 41mm White Dial K Serial [Unworn/Sea...
C$ 39,284
Free shipping
Verified Dealer
113
US
Omega Seamaster Diver 300 M 210.30.42.20.01.001 New Steel 42mm Automatic Canada, Victoria
Omega Seamaster Diver 300 M CoAxial Master Chronometer 42mm
C$ 5,951
Verified Dealer
 
CA
Audemars Piguet Royal Oak Chronograph 26331OR.OO.1220OR.01 Unworn Rose gold 41mm Automatic
TOP
Audemars Piguet Royal Oak Chronograph - 26331OR.OO.1220OR.01
C$ 79,985
Free shipping
Verified Dealer
6
US
A. Lange & Söhne Unworn Rose gold 57mm Manual winding
TOP
A. Lange & Söhne ¼ Repetition, 1A, 18k, Taschenuhr, Box,...
C$ 45,601
Free shipping
Verified Dealer
19
DE
Breguet Marine 5817ST/12/5V8 New Steel 39mm Automatic
Breguet Marine Big Date 5817st/12/5v8
C$ 19,505
Verified Dealer
135
US
Omega Seamaster Diver 300 M 210.32.42.20.04.001 New Steel 42mm Automatic
TOP
Omega Seamaster Diver 300 M White Dial Rubber
C$ 5,191
Verified Dealer
62
SE
Omega Seamaster Aqua Terra 220.12.41.21.03.002 New Steel 41mm Automatic
TOP
Omega Aqua Terra 8900 41mm Slate Blue Dial Omega 5 Year Warranty
C$ 5,999
Free shipping
Verified Dealer
366
US
Tissot T-Race T115.417.37.057.00 New Steel Quartz Canada, Montreal
Tissot T-Race MOTOGP 2019 CHRONOGRAPH LIMITED EDITION
C$ 650
Verified Dealer
7
CA
Patek Philippe Aquanaut 5167/1A-001 New Steel 40mm Automatic
TOP
Patek Philippe Aquanaut 5167/1a
C$ 46,096
Verified Dealer
15
US
Rolex Datejust II 116334 New Steel 41mm Automatic
TOP
Rolex Datejust II Blue Roman NOS [Unworn/Full Stickers]
C$ 14,025
Free shipping
Verified Dealer
113
US
Tudor Black Bay M70150-0001 New Steel 42mm Automatic Canada, British Columbia
Tudor Black Bay P01
C$ 5,606
Verified Dealer
 
CA
Patek Philippe World Time Chronograph 5930G-010 Unworn White gold 39.5mm Automatic
TOP
Patek Philippe World Time Chronograph - 5930G-010
C$ 76,196
Free shipping
Verified Dealer
6
US
Panerai Radiomir PAM 00995 New Steel Automatic
TOP
Panerai RADIOMIR - 45MM BOUTIQUE EDITION
C$ 13,891
Free shipping
Verified Dealer
236
US
Baume & Mercier Clifton M0A10057 Unworn Steel 43mm Automatic
TOP
Baume & Mercier Clifton
C$ 3,368
Verified Dealer
35
US
Omega Seamaster Diver 300 M 210.30.42.20.01.001 New Steel 42mm Automatic
TOP
Omega Seamaster Diver 300 M Black Dial 2020
C$ 5,459
Verified Dealer
62
SE
Omega Seamaster Diver 300 M 210.30.42.20.03.001 New Steel 42mm Automatic
TOP
Omega Seamaster 300M - 42mm - Blue Wave Dial - Omega 5yr Warranty
C$ 5,964
Free shipping
Verified Dealer
366
US
Omega Seamaster Diver 300 M 210.92.44.20.01.001 New Ceramic 43.5mm Automatic Canada, Burnaby
Omega Seamaster Diver 300 M
C$ 7,884
Free shipping
Verified Dealer
7
CA
Richard Mille RM 63 RM63-01 New Rose gold Automatic
TOP
Richard Mille RM63-01
C$ 126,292
Verified Dealer
15
US
Rolex Datejust 126300 New Steel 41mm Automatic
TOP
Rolex Datejust 41 Blue Index Dial Oyster Bracelet 126300 NEW
C$ 11,149
Verified Dealer
411
US
Tudor Black Bay GMT M79830RB-0002 New Steel 41mm Automatic Canada, Victoria
Tudor Black Bay GMT (Pepsi)
C$ 5,299
Verified Dealer
 
CA
Panerai Luminor 1950 8 Days GMT PAM 00289 New Rose gold 44mm Manual winding
Panerai Luminor 1950 8 Days GMT PAM00289
C$ 34,800
Verified Dealer
135
US
Panerai Radiomir 8 Days PAM 00609 New Steel 45mm Manual winding
TOP
Panerai Radiomir 8 Days Black Dial Acciaio 45mm PAM00609
C$ 6,524
Free shipping
Verified Dealer
236
US
Omega Museum 2868 S.C. Unworn Rose gold 35mm Automatic Canada, Victoria British Columbia
TOP
Omega Pink Gold 18k 1950s Automatic 'Museum Piece'
C$ 5,894
Verified Dealer
52
CA
Omega Seamaster Diver 300 M 210.32.42.20.01.001 New Steel 42mm Automatic
TOP
Omega Seamaster Diver 300M Co-Axial Master Chronometer 42mm...
C$ 5,185
Verified Dealer
62
SE
Blancpain Fifty Fathoms 5015-12B40-O52A New Titanium 45mm Automatic
TOP
Blancpain Fifty Fathoms - 45mm - Titanium - Blue - New / 2020
C$ 16,804
Free shipping
Verified Dealer
366
US
Omega Speedmaster Professional Moonwatch Moonphase 304.23.44.52.13.001 New Gold/Steel 44.25mm Automatic Canada
Omega Speedmaster Professional Moonwatch Moonphase
C$ 11,830
Free shipping
Verified Dealer
7
CA
Richard Mille RM 033 New Rose gold 45.7mm Automatic
TOP
Richard Mille RM033
C$ 98,227
Verified Dealer
15
US
Rolex Lady-Datejust 179178 New Yellow gold 26mm Automatic
TOP
Rolex 18K Yellow Gold Ladies Datejust 26 President 179178 NEW
C$ 19,638
Verified Dealer
411
US
Tudor Black Bay Bronze M79250BM-0003 New Bronze 43mm Automatic Canada, Victoria
Tudor NEW Black Bay Bronze M79250BM
C$ 5,550
Verified Dealer
 
CA
Seiko Grand Seiko SBGA229 New Steel 44.2mm Automatic
TOP
Seiko Grand Seiko Spring Drive Diver Steel (2020)
C$ 7,409
Free shipping
Verified Dealer
585
US
Panerai Special Editions PAM 01055 New Steel Automatic
TOP
Panerai PAM01055
C$ 15,434
Free shipping
Verified Dealer
236
US
Cartier Santos 100 W2020004 Unworn Titanium 42mm Automatic
TOP
Cartier Santos 100
C$ 12,622
Verified Dealer
21
US
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 New Steel 42mm Manual winding
TOP
Omega Speedmaster Professional Moonwatch New 2020
C$ 5,459
Verified Dealer
62
SE
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 New Steel 42mm Manual winding
TOP
Omega Speedmaster Professional Moonwatch - Hesalite
C$ 6,167
Free shipping
Verified Dealer
366
US
Omega Constellation Ladies 123.20.35.20.02.002 New Gold/Steel 35mm Automatic Canada, Burnaby
Omega Constellation Ladies 35mm
C$ 5,621
Free shipping
Verified Dealer
7
CA
Sl-10312-ASM-01-OAS Unworn 50mm Automatic Canada, Toronto
TOP
Swiss Legend Sl-10312-ASM-01-OAS
C$ 1,980
Private Seller
 
CA
Breitling Transocean Chronograph RB015212/G738 New Rose gold 43mm Automatic
TOP
Breitling Transocean Chronograph Rose GOld "New" 2019
C$ 15,381
Verified Dealer
457
ES
Tudor Black Bay 70150 New Steel 42mm Automatic Canada, Victoria British Columbia
TOP
Tudor Black Bay Prototype 01- P01 2019
C$ 6,280
Verified Dealer
52
CA
Rolex Day-Date 40 228235 New Rose gold 40mm Automatic
TOP
Rolex Day-Date 40 228235 Green Anniversary NEW 2020
C$ 50,094
Verified Dealer
286
US
Panerai Luminor Marina 1950 3 Days PAM 00422 New Steel 47mm Manual winding
TOP
Panerai Luminor Marina Black Dial 47mm PAM00422
C$ 10,523
Free shipping
Verified Dealer
236
US
Ulysse Nardin Dual Time 3343-126/91 Unworn Steel 42mm Automatic
TOP
Ulysse Nardin Dual Time Manufacture 42mm 3343-126/91 Steel...
C$ 4,980
Verified Dealer
919
US
Omega Seamaster Diver 300 M 210.30.42.20.03.001 New Steel 42mm Automatic
TOP
Omega Seamaster Diver 300 M Blue Dial 2020
C$ 5,459
Verified Dealer
62
SE
Omega Speedmaster Racing 329.30.44.51.04.001 New Steel Automatic
TOP
Omega Speedmaster Racing - White Dial - 2020 Omega 5 Year...
C$ 9,472
Free shipping
Verified Dealer
366
US
Tissot T-Touch Expert Solar T091.420.47.057.02 New Titanium 45mm Quartz Canada
Tissot T-Touch Expert Solar
C$ 780
Verified Dealer
7
CA
Panerai Luminor Due PAM 00926 New Titanium 38mm Automatic
Panerai Luminor Due PAM00926
C$ 8,700
Verified Dealer
135
US
Rolex Datejust 126334 Unworn Steel 41mm Automatic Canada, Abbotsford
Rolex Datejust 41mm
C$ 15,000
Verified Dealer
17
CA
Tudor Fastrider Black Shield 42000CR-0002 New Ceramic 42mm Automatic Canada, Victoria British Columbia
TOP
Tudor Fastrider Black Shield chronograph
C$ 6,315
Verified Dealer
52
CA
Rolex Daytona 116508 New Yellow gold 40mm Automatic
TOP
Rolex Daytona 116508 (NEW) 2019 FULL STICKERS
C$ 46,867
Verified Dealer
286
US
Panerai Luminor Marina PAM00978 New Steel
TOP
Panerai Luminor Marina 44mm Silver Brushed Dial PAM00978
C$ 9,962
Free shipping
Verified Dealer
236
US
TAG Heuer Carrera Calibre HEUER 01 CAR201W.FT6122 New Steel 43mm Automatic
TOP
TAG Heuer Carrera Calibre HEUER 01
C$ 5,281
Verified Dealer
48
CH
Omega Seamaster Diver 300 M 210.30.42.20.04.001 New Steel 42mm Automatic
TOP
Omega Seamaster Diver 300M 42mm New 2020
C$ 5,459
Verified Dealer
62
SE
Longines Avigation L2.816.4.53.2 New Steel 41mm Automatic
TOP
Longines BigEye Avigation - Pilot Watch - Big Eye
C$ 3,017
Free shipping
Verified Dealer
366
US
Omega Seamaster Diver 300 M 210.20.42.20.03.001 New Gold/Steel 42mm Automatic Canada, Burnaby
Omega Seamaster Diver 300 M
C$ 9,798
Free shipping
Verified Dealer
7
CA
Vacheron Constantin Patrimony 86020/000R-9239 New Red gold 42.5mm Automatic
Vacheron Constantin Patrimony Bi-Retrograde Day & Date...
C$ 49,815
Verified Dealer
135
US
Rolex Datejust 126333 Unworn Gold/Steel 41mm Automatic
TOP
Rolex Datejust 41mm Champagne Diamond Jubilee Gold Steel 126333
C$ 18,521
Verified Dealer
68
US
Tudor Glamour Date-Day 56000-1 Unworn Steel 39mm Automatic Canada, Victoria British Columbia
TOP
Tudor Glamour 39 Date-Day Silver 10 diamond dial
C$ 4,385
Verified Dealer
52
CA

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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