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Audemars Piguet Royal Oak Chronograph 26331IP.OO.1220IP.01 Unworn Titanium 41mm Automatic
Promoted
Audemars Piguet Royal Oak Chronograph
Platinum Titanium Limited Edition 26331IP.OO.1220IP.01
C$172,958
Free shipping
Rolex Day-Date 40 228238 Unworn Yellow gold 40mm Automatic
Promoted
Rolex Day-Date 40
2022+ UNWORN Day-Date 40mm 228238 Yellow Gold Presidential Bracelet Champagne Index Dial
C$62,941
+ C$349 for shipping
Rolex Yacht-Master II 116688 New Yellow gold 44mm Automatic
Promoted
Rolex Yacht-Master II
NEW 2022 Yacht-Master II 18KT Yellow Gold
C$69,602
+ C$222 for shipping
Rolex Oyster Perpetual 36 126000 New Steel 36mm Automatic
Promoted
Rolex Oyster Perpetual 36
36mm Stainless Steel - Turquoise Dial - Oyster Bracelet (Ref# 126000)
C$33,476
+ C$138 for shipping
A. Lange & Söhne Lange 1 136.029 New White gold 41.90mm Manual winding
Promoted
A. Lange & Söhne Lange 1
Time Zone
C$72,531
+ C$124 for shipping
Rolex Daytona 116503 Unworn Gold/Steel 40mm Automatic
Promoted
Rolex Daytona
2022 Daytona 116503 40mm Two Tone Yellow Gold Black Diamond Dial UNWORN
C$45,227
+ C$349 for shipping
Rolex Yacht-Master 40 126655 Unworn Rose gold 40mm Automatic
Promoted
Rolex Yacht-Master 40
126655 MAY 2023 Rose Gold Black Oysterflex 40 mm
C$45,590
+ C$628 for shipping
Rolex Explorer II 226570 Unworn Steel 42mm Automatic
Promoted
Rolex Explorer II
Black Dial
C$16,499
+ C$110 for shipping
Rolex Sky-Dweller 326933 New Gold/Steel 42mm Automatic
Promoted
Rolex Sky-Dweller
NEW 2022 Sky-Dweller BLACK Dial Oyster Bracelet
C$31,732
+ C$222 for shipping
Rolex GMT-Master II 126719BLRO Unworn White gold 40mm Automatic Canada, Abbotsford
Rolex GMT-Master II
Pepsi
C$65,000
Free shipping
Glashütte Original Senator Excellence 1-36-02-02-05-30 New Rose gold 42mm Automatic Canada, Montreal
Glashütte Original Senator Excellence
Perpetual Calendar ∞ Red/Rose Gold - Full Set - Unworn 2021
C$36,000
Free shipping
Hermès Slim d'Hermès Unworn Platinum 39.5mm Automatic
Hermès Slim d'Hermès
Limited Edition Slim D'Hermes Perpetual Calendar
C$32,778
+ C$174 for shipping
Rolex Day-Date 40 228349RBR New White gold 40mm Automatic
Promoted
Rolex Day-Date 40
White Gold Day-Date 40 Watch - White Gold Bezel - Black Baguette Diamond Dial 228349RBR
C$80,900
+ C$138 for shipping
Breguet Marine 5517BR/G3/9ZU New Rose gold 40mm Automatic
Promoted
Breguet Marine
Automatic 40 Mm
C$34,173
+ C$124 for shipping
Rolex Daytona 116519LN Unworn White gold 40mm Automatic
Promoted
Rolex Daytona
2022+ Daytona 116519 White Gold Black Diamond Dial Black Sundials Oysterflex Rubber Strap
C$64,615
+ C$349 for shipping
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic
Promoted
Rolex GMT-Master II
126710BLNR NEW 2023 APRIL Batgirl Batman Jubilee Steel 40 mm
C$26,481
+ C$628 for shipping
Omega Speedmaster Professional Moonwatch 310.30.42.50.01.002 Unworn Steel 42mm Manual winding
Promoted
Omega Speedmaster Professional Moonwatch
Co-Axial Master Chronometer Sapphire 2023
C$9,004
+ C$110 for shipping
Rolex Day-Date 40 228235 New Rose gold 40mm Automatic
Promoted
Rolex Day-Date 40
NEW 2023 Day-Date 40 WHITE ROMAN 228235
C$64,022
+ C$222 for shipping
Rolex GMT-Master II 126710BLNR Unworn Steel 40mm Automatic Canada, Abbotsford
Rolex GMT-Master II
126710BLNR
C$28,000
Free shipping
Glashütte Original Senator Excellence 1-36-01-03-02-01 New Steel 40mm Automatic Canada, Montreal
Glashütte Original Senator Excellence
40mm Steel ∞ 100h Power Reserve ∞ Unworn
C$10,857
Free shipping
Hermès Slim d'Hermès W045910WW Unworn White gold 39mm Automatic
Hermès Slim d'Hermès
Limited Edition Slim D'Hermes "Cartes De Cassandre" W045910WW
C$35,080
+ C$174 for shipping
Rolex Yacht-Master II 116681 New Gold/Steel 44mm Automatic
Promoted
Rolex Yacht-Master II
Stainless Steel Rose Gold 44mm White Dial Ceramic 116681
C$41,845
+ C$138 for shipping
Breguet Marine 5857ST/12/SZ0 New Steel 42mm Automatic
Promoted
Breguet Marine
5857ST/12/SZ0
C$24,688
+ C$124 for shipping
Rolex Sky-Dweller 326933-0001 Unworn Gold/Steel 42mm Automatic
Promoted
Rolex Sky-Dweller
2022 Sky-Dweller 326933 Oyster Bracelet 42mm Champagne Dial Two Tone Yellow Gold
C$31,976
+ C$349 for shipping
Rolex Submariner Date 126610LN New Steel 41mm Automatic
Promoted
Rolex Submariner Date
126610LN NEW 2023 MAY Black 41 mm
C$21,180
+ C$628 for shipping
Tudor 79360N-0002 Unworn Steel 41mm Automatic
Promoted
Tudor
Dial Chronograph 79360 White Dial
C$6,973
+ C$110 for shipping
Rolex Sky-Dweller 326235 New Rose gold 42mm Automatic
Promoted
Rolex Sky-Dweller
NEW 2022+ Sky-Dweller RHODIUM 326235
C$64,022
+ C$222 for shipping
Rolex GMT-Master II 126710BLNR Unworn Steel 40mm Automatic Canada, Abbotsford
Rolex GMT-Master II
126710BLNR
C$28,000
Free shipping
Panerai Luminor Marina Automatic PAM 01316 New Steel 44mm Automatic
Promoted
Panerai Luminor Marina Automatic
Specchio Blu 44mm Pam01316 Luminor Automatic Mechanical
C$11,647
+ C$208 for shipping
A. Lange & Söhne 1815 421.032FE Unworn Rose gold 41.9mm Manual winding
A. Lange & Söhne 1815
Rattrapante Perpetual Calendar 421.032FE
C$205,737
+ C$174 for shipping

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Rolex Sky-Dweller 326934 New Steel 42mm Automatic
Promoted
Rolex Sky-Dweller
White Rolesor Sky-Dweller Black Index Dial Jubilee Bracelet 326934
C$34,173
+ C$138 for shipping
Franck Muller Vanguard V45 SC DT YACHTING 5N BL New Rose gold 44mm Automatic
Promoted
Franck Muller Vanguard
Automatic Vanguard Yachting Gold
C$20,225
+ C$124 for shipping
Rolex Explorer II 216570 Unworn Steel 42mm Automatic
Promoted
Rolex Explorer II
UNWORN Explorer II 216570 COMPLETE SET Black Dial Stainless Steel 42mm
C$18,865
+ C$349 for shipping
Rolex Explorer II 226570 New Steel 42mm Automatic
Promoted
Rolex Explorer II
226570 NEW STICKERS 2023 APRIL White Polar Oyster Steel 42 mm
C$20,434
+ C$628 for shipping
Patek Philippe Nautilus 5712/1A-001 Unworn Steel Automatic
Promoted
Patek Philippe Nautilus
2015 Nautilus 5712/1A-001 Blue Dial
C$181,257
+ C$279 for shipping
Rolex GMT-Master II 126720VTNR New Steel 40mm Automatic
Promoted
Rolex GMT-Master II
NEW 2023 GMT-Master II "Sprite" Jubilee 126720
C$33,824
+ C$222 for shipping
Omega Seamaster Aqua Terra 220.58.34.20.99.006 Unworn Rose gold 34mm Automatic Canada, Abbotsford
Omega Seamaster Aqua Terra
Co-axial Master Chronometer
C$24,000
Free shipping
F.P.Journe Octa L-OCT TI 44 B GR New Titanium 30mm Automatic
Promoted
F.P.Journe Octa
UNWORN IN STOCK OCTA S
C$97,633
+ C$110 for shipping
Hermès Arceau Unworn White gold 43mm Automatic
Hermès Arceau
Limited Edition Arceau L'Heure De La Lune
C$85,433
+ C$174 for shipping
Rolex Yacht-Master 40 126655 New Rose gold 40mm Automatic
Promoted
Rolex Yacht-Master 40
Rose Gold Pave Diamond Dial 126655
C$74,623
+ C$138 for shipping
Zenith El Primero Chronograph 49.9005.9004.72.R921 New Ceramic 44mm Automatic
Promoted
Zenith El Primero Chronograph
21 Chronograph
C$17,435
+ C$124 for shipping
Rolex Oyster Perpetual 39 114300 Unworn Steel 39mm Automatic
Promoted
Rolex Oyster Perpetual 39
UNWORN Oyster Perpetual 39mm Watch 114300 Stainless Steel White Dial Oyster Bracelet
C$17,191
+ C$349 for shipping
Rolex Explorer II 226570 New Steel 42mm Automatic
Promoted
Rolex Explorer II
226570 NEW 2023 APRIL White Polar Oyster Steel 42 mm
C$19,318
+ C$628 for shipping
Richard Mille RM 67 RM 67-01 RG Unworn Rose gold Automatic
Promoted
Richard Mille RM 67
Unworn 2022 RM 67-01 Extra Flat Rose Gold
C$285,932
+ C$279 for shipping
Rolex Daytona 116508 New Yellow gold 40mm Automatic
Promoted
Rolex Daytona
NEW 2023 Daytona 116508 GREEN DIAL
C$137,390
+ C$222 for shipping
Rolex Sea-Dweller 126600 Unworn Steel 43mm Automatic Canada, Abbotsford
Rolex Sea-Dweller
126600
C$22,500
Free shipping
Patek Philippe Chronograph 7150/250R-001 Unworn Rose gold 38mm Manual winding
Promoted
Patek Philippe Chronograph
Complications 7150/250R Chronograph 18K Rose Gold Silver Arabic Dial
C$96,241
Free shipping
Chopard L.U.C 161242-5001 Unworn Rose gold 40mm Automatic
Chopard L.U.C
Limited Edition L.U.C XPS 1860 Officers Vendome One 161242-5001
C$43,937
+ C$174 for shipping
Audemars Piguet Royal Oak 15500ST.OO.1220ST.03 New Steel 41mm Automatic
Promoted
Audemars Piguet Royal Oak
Self Winding 41mm Stainless Steel Black Dial 15500ST.OO.1220ST.03
C$66,952
+ C$138 for shipping
Franck Muller CX 40 SC AT AC AC New Steel 40mm Automatic
Promoted
Franck Muller
Curvex CX
C$12,832
+ C$124 for shipping
Girard Perregaux Laureato 81010-11-634-11A New Steel 42mm Automatic
Promoted
Girard Perregaux Laureato
2022 UNWORN Girard Perregaux Laureato 81010-11-634-11A 42mm Automatic Black Dial Stainless
C$16,633
+ C$349 for shipping
Rolex Submariner (No Date) 124060 New Steel 41mm Automatic
Promoted
Rolex Submariner (No Date)
124060 NEW 2023 Black Steel 41 mm
C$18,481
+ C$628 for shipping
Rolex Datejust 41 126333 New Gold/Steel 41mm Automatic
Promoted
Rolex Datejust 41
126333 41mm Two Tone Silver Stick Fluted Bezel Dial Jubilee Band 2022 New
C$22,980
+ C$70 for shipping
Rolex Daytona 116505 New Rose gold 40mm Automatic
Promoted
Rolex Daytona
NEW 2022 Daytona 116505 BLACK DIAL
C$83,550
+ C$222 for shipping
Rolex Sea-Dweller Deepsea 126660 Unworn Steel 44mm Automatic Canada, Abbotsford
Rolex Sea-Dweller Deepsea
126660
C$22,000
Free shipping
Rolex Sky-Dweller 326933 Unworn Steel 42mm Automatic
Promoted
Rolex Sky-Dweller
326933 Oyster 18K Yellow Gold & Steel Black Index Dial
C$34,032
Free shipping
Patek Philippe Calatrava 7234R-001 Unworn Rose gold 37.5mm Automatic
Patek Philippe Calatrava
Pilot Travel Time 7234R-001
C$53,352
+ C$174 for shipping
F.P.Journe Octa L-OCT TI 44 D YL New Titanium
Promoted
F.P.Journe Octa
LINESPORT OCTA SPORT TITANIUM WATCH L-OCT TI 44 D YL
C$104,612
+ C$138 for shipping
Corum Admiral's Cup Competition 48 A690/04316 New Titanium 48mm Automatic
Promoted
Corum Admiral's Cup Competition 48
A690/04316
C$8,787
+ C$124 for shipping
Blancpain Fifty Fathoms Bathyscaphe 5000-0240-O52A New Ceramic 43.6mm Automatic
Promoted
Blancpain Fifty Fathoms Bathyscaphe
NEW Fifty Fathoms Bathyscaphe 5000-0240-O52A Automatic Blue Dial Ceramic
C$13,844
+ C$349 for shipping
Rolex Oyster Perpetual 41 124300 New Steel 41mm Automatic
Promoted
Rolex Oyster Perpetual 41
124300 NEW 2023 MARCH Black Steel 41 mm
C$13,251
+ C$628 for shipping
Rolex Datejust 41 126333 New Gold/Steel 41mm Automatic
Promoted
Rolex Datejust 41
Wimbledon Two Tone Fluted Bezel Dial Oyster 41mm 126333 2022 NEW
C$22,980
+ C$70 for shipping
Rolex GMT-Master II 126720VTNR New Steel 40mm Automatic
Promoted
Rolex GMT-Master II
NEW 2023 GMT-Master II "Sprite" Oyster 126720VTNR
C$31,941
+ C$222 for shipping

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.