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Oris Big Crown ProPilot Chronograph 01 774 7699 4063-07 5 22 14FC New Steel Automatic
TOP
Oris Big Crown ProPilot Chronograph Automatic Grey Dial Men's...
C$ 3,424
Professional dealer
4262
US
Tudor Monarch 15850 New
TOP
Tudor Monarch Silver Steel - 15850
C$ 2,759
Professional dealer
4262
US
Omega Constellation Men 123.10.38.21.06.001 New Steel 38mm Automatic
TOP
Omega Constellation Co-Axial 38 mm Automatic Grey Dial Steel...
C$ 5,256
Professional dealer
4262
US
Rolex Lady-Datejust 279160-0010 New Steel 28mm Automatic
TOP
Rolex Datejust Dark Grey Oyster Stainless Steel Domed 28mm -...
C$ 8,782
Professional dealer
4262
US
Hamilton Khaki Field H70455533 New Steel 38mm Automatic Canada, Vancouver
TOP
Hamilton Khaki Field Automatic Black Dial 38mm | H70455533
C$ 545
Free shipping
Professional dealer
43
CA
Corum Admiral's Cup (submodel) 397.101.55/0001 AK10. Unworn Rose gold 47mm Automatic
TOP
Corum Admirals Cup Seafender 47 Tourbillon
C$ 43,906
Professional dealer
28
US
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.006 New Steel 42mm Manual winding
TOP
Omega Speedmaster Moonwatch Professional Chronograph 42 mm...
C$ 7,107
Free shipping
Professional dealer
16
HK
Patek Philippe Calatrava 5227J-001 Unworn Yellow gold 39mm Automatic
TOP
Patek Philippe Calatrava Yellow Gold Lacquered Index Dial...
C$ 48,937
Free shipping
Professional dealer
346
US
Ulysse Nardin Marine Chronograph 1533-150/40 New Steel 43mm Automatic Canada, Vancouver
Ulysse Nardin Marine Chronograph , APRIL 20, 2021 STICKERS...
C$ 12,200
Professional dealer
15
CA
Rolex GMT-Master II 126710BLRO New Steel 40mm Automatic
TOP
Rolex GMT-Master II Jubilee Pepsi 126710 BLRO Ceramic Red Blue...
C$ 29,488
Professional dealer
21
US
Cartier Trinity 2357 Unworn Yellow gold 27mm Quartz
TOP
Cartier Trinity
C$ 15,436
Professional dealer
56
NL
Rolex Sky-Dweller 326235 New Rose gold 42mm Automatic
TOP
Rolex 2021 Sky-Dweller Everose Gold OysterFlex NEW Slate Dial...
C$ 59,598
Professional dealer
524
US
Rolex Datejust 126334 New Steel 41mm Automatic
Rolex Datejust
C$ 14,430
Professional dealer
35
US
Hamilton Jazzmaster Open Heart H32565585 New Steel 40mm Automatic Canada, Vancouver
TOP
Hamilton JazzmasterOpen Heart Auto Automatic 40mm | H32565585
C$ 999
Free shipping
Professional dealer
43
CA
Rolex Datejust 126334 New Steel 41mm Automatic
TOP
Rolex 2021 Datejust 41 Wimbledon Gray Roman Fluted Jubilee New...
C$ 16,939
Free shipping
Professional dealer
171
US
Roger Dubuis Excalibur RDDBEX0857 New Titanium 45mm Automatic
TOP
Roger Dubuis Excalibur Spider Pirelli Ice Zero 2 America...
C$ 83,996
Free shipping
Professional dealer
16
HK
Rolex Oyster Perpetual 124300 Unworn Steel 41mm Automatic
TOP
Rolex Oyster Perpetual Stainless Steel Green Index Dial Watch...
C$ 16,688
Free shipping
Professional dealer
346
US
Zenith Unworn Steel Automatic Canada, Vancouver
Zenith AUTOMATIC 28800 RESPIRATOR Vintage Blue dial
C$ 1,250
Professional dealer
15
CA
Rolex GMT-Master II 126715CHNR New Rose gold 40mm Automatic
TOP
Rolex NEW April 21 Rolex GMT-Master II Root Beer 18K Rose Gold...
C$ 58,349
Professional dealer
21
US
Breitling Superocean 42 A17366021B1A1 Unworn Steel 42mm Automatic
TOP
Breitling Superocean 42 Black A17366 (2021)
C$ 3,387
Professional dealer
60
US
Rolex Datejust 278273 New Gold/Steel 31mm Automatic
TOP
Rolex Datejust 31 Two Tone Dark Grey Diamond Dial NEW 2021...
C$ 17,561
Professional dealer
524
US
Rolex Day-Date 40 228238 New Yellow gold 40mm Automatic
Rolex Day-Date 40 Yellow Gold / Champagne - 228238
C$ 50,193
Professional dealer
35
US
Rado HyperChrome Captain Cook R32505315 New Steel 42mm Automatic Canada, West Vancouver
TOP
Rado Captain Cook Automatic Green Dial 42.0 mm | R32505315
C$ 2,299
Free shipping
Professional dealer
43
CA
Rolex Sea-Dweller Deepsea 126660 New Steel 44mm Automatic
TOP
Rolex Sea-Dweller DEEPSEA Black Box/Papers/Card 126660
C$ 18,821
Free shipping
Professional dealer
171
US
Franck Muller Color Dreams 7851 SC COL DRM OG New White gold 35mm Automatic
TOP
Franck Muller Cintrée Curvex Automatic Color Dream White Gold...
C$ 19,707
Free shipping
Professional dealer
16
HK
Rolex Datejust 126333 Unworn Steel 41mm Automatic
TOP
Rolex Datejust 41 Stainless Steel and Gold Black Index Dial...
C$ 18,946
Free shipping
Professional dealer
346
US
Rolex Daytona 116508 Unworn Yellow gold 40mm Automatic
TOP
Rolex Daytona 40mm 18kt Yellow Gold Green Dial NEW 2020
C$ 106,660
Professional dealer
361
US
Rolex Submariner Date 126613LN Unworn Gold/Steel 41mm Automatic
TOP
Rolex Mens Rolex Submariner Date SS/18k TuTone 41mm 126613LN ...
C$ 22,210
Professional dealer
21
US
Vacheron Constantin Overseas Chronograph 5500V/110A-B148 New Steel 42.5mm Automatic
Vacheron Constantin Overseas Chronograph
C$ 50,569
Professional dealer
104
US
Rolex Sky-Dweller 326933 New Gold/Steel 42mm Automatic
TOP
Rolex 2021 Sky-Dweller Two Tone NEW White Dial 326933
C$ 26,910
Professional dealer
524
US
Rolex Sky-Dweller 326235 New Rose gold 42mm Automatic
Rolex Sky-Dweller
C$ 59,604
Professional dealer
35
US
Rado Centrix R30179113 New Steel 38mm Automatic Canada, West Vancouver
TOP
Rado Centrix Automatic Open Heart Black Dial 38 | R30179113
C$ 2,099
Free shipping
Professional dealer
43
CA
Rolex GMT-Master II 126715CHNR-0001 New Rose gold 40mm Automatic
TOP
Rolex GMT-Master II Root Beer 18K Rose Gold Box/Papers/Card...
C$ 57,720
Free shipping
Professional dealer
171
US
Franck Muller Cintrée Curvex 9880 B S6 SQT 5N New Rose gold 42mm Manual winding
TOP
Franck Muller Cintrée Curvex Skeleton Manual Rose Gold Case...
C$ 51,690
Free shipping
Professional dealer
16
HK
Patek Philippe Calatrava 5227G-010 Unworn White gold 39mm Automatic
TOP
Patek Philippe Calatrava White Gold Black Lacquered Index Dial...
C$ 48,937
Free shipping
Professional dealer
346
US
Rolex Oyster Perpetual 36 126000 New Steel 36mm Automatic
TOP
Rolex Oyster Perpetual 36mm Black Dial 126000
C$ 10,540
Professional dealer
361
US
Patek Philippe Twenty~4 7300/1200A-011 New Steel Automatic
TOP
Patek Philippe 2021 Twenty~4 Green Dial Steel Box/Papers...
C$ 37,519
Professional dealer
21
US
Rolex Day-Date 36 118389-0102 New White gold Automatic
Rolex DAY-DATE 36MM 18K WHITE GOLD 118389-0102
C$ 57,966
Professional dealer
104
US
Breitling Superocean 42 A17366D81A1S2 Unworn Steel 42mm Automatic
TOP
Breitling Superocean 42 Blue/White on Deployant (2021)
C$ 3,294
Professional dealer
60
US
Rolex Datejust 126333 New Gold/Steel 41mm Automatic
Rolex Datejust 41 Rolesor Yellow Fluted / Oyster / Champagne...
C$ 20,077
Professional dealer
35
US
Gucci G-Timeless YA126430 New Steel 38mm Automatic Canada, West Vancouver
TOP
Gucci G-Timeless Medium Black Dial Automatic 38mm | YA126430
C$ 1,715
Free shipping
Professional dealer
43
CA
Patek Philippe Calatrava 5227R-001 New Rose gold 39mm Automatic
TOP
Patek Philippe 2021 Calatrava Date 18K Rose Gold Box/Papers 5227R
C$ 37,643
Free shipping
Professional dealer
171
US
Chopard 139384-5104 New Rose gold 29.4mm Manual winding
TOP
Chopard L'heure Du Diamant Oval Small Rose Gold Case Silver...
C$ 54,113
Free shipping
Professional dealer
16
HK
Audemars Piguet Royal Oak 15500ST.OO.1220ST.02 Unworn Steel 41mm Automatic
TOP
Audemars Piguet Royal Oak Stainless Steel Grey Index Dial...
C$ 55,964
Free shipping
Professional dealer
346
US
Omega Seamaster Planet Ocean 522.33.40.20.04.001 New Steel 39.5mm Automatic
Omega Seamaster Planet Ocean 600M Tokyo 2020 Limited Edition
C$ 10,776
Professional dealer
9
US
Rolex Sea-Dweller Deepsea 126660 D-BLUE Unworn Steel 44mm Automatic
TOP
Rolex Sea-Dweller DEEPSEA 2021 Deep Sea 126660 Black Dial 44...
C$ 18,760
Professional dealer
21
US
Breitling Superocean Heritage U103701A1Q1W1 New Gold/Steel 42mm Automatic
Breitling Superocean Heritage ’57 Outerknown Limited Edition
C$ 6,023
Professional dealer
104
US
Breitling Superocean 44 A17367D71B1S1 Unworn Steel 44mm Automatic
TOP
Breitling Superocean 44 Automatic Black (2021)
C$ 3,136
Professional dealer
60
US
Rolex Submariner Date 126613lb New Gold/Steel 41mm Automatic
Rolex Submariner Date
C$ 22,587
Professional dealer
35
US
Rado Centrix R30941702 New Steel 38mm Automatic Canada, Vancouver
TOP
Rado Centrix Automatic Diamonds Black Dial 38mm | R30941702
C$ 2,270
Free shipping
Professional dealer
43
CA
Rolex Oyster Perpetual 276200 New Steel 28mm Automatic
TOP
Rolex Oyster Perpetual 28mm Silver Index Domed Oyster New...
C$ 8,155
Free shipping
Professional dealer
171
US
IWC Pilot IW326102 New White gold 44mm Automatic
TOP
IWC Pilot's Watch (New Full Set)
C$ 20,676
Free shipping
Professional dealer
16
HK
Patek Philippe Twenty~4 4910/20G-010 Unworn White gold 25mm Quartz
TOP
Patek Philippe Twenty-4 White Gold Factory Diamond Bezel Grey...
C$ 58,599
Free shipping
Professional dealer
346
US
Patek Philippe Annual Calendar Chronograph 5960/1A-001 Unworn Steel 40.5mm Automatic
TOP
Patek Philippe Annual Calendar Chronograph 5960/1A-001
C$ 75,164
Free shipping
Professional dealer
184
US
Audemars Piguet Royal Oak Selfwinding 15450ST.OO.1256ST.03 New Steel 37mm Automatic
TOP
Audemars Piguet Royal Oak 37 Auto Blue 15450ST.OO.1256ST.03 - ...
C$ 52,640
Professional dealer
21
US
Panerai Luminor 1950 3 Days Chrono Flyback PAM 00580 New Ceramic 44mm Automatic
Panerai Luminor 1950 3 Days Chrono Flyback
C$ 15,052
Professional dealer
104
US
Breitling Navitimer AB01211B1B1X1 Unworn Steel 43mm Automatic
TOP
Breitling Navitimer B01 Chronograph 43 Swissair AB0121
C$ 6,273
Professional dealer
60
US
Rolex Submariner Date 126613LN New Gold/Steel 41mm Automatic
Rolex Submariner Date
C$ 21,206
Professional dealer
35
US
Hamilton Khaki Aviation H76736730 New Steel Automatic Canada, Vancouver
TOP
Hamilton Khaki Aviation Converter Auto Chrono Automatic 44mm |...
C$ 2,699
Free shipping
Professional dealer
43
CA
Patek Philippe Twenty~4 7300/1200A-011 New Steel Automatic
TOP
Patek Philippe 2021 Twenty~4 Green Dial Automatic Stainless...
C$ 37,643
Free shipping
Professional dealer
171
US
Franck Muller Vanguard V45TGRCSYACH5NBL New Rose gold 44mm Manual winding
TOP
Franck Muller Vanguard Yachting Skeleton Tourbillon Rose Gold...
C$ 109,519
Free shipping
Professional dealer
16
HK
Rolex Datejust 126333 Unworn Steel 41mm Automatic
TOP
Rolex Datejust 41 Stainless Steel and Gold Grey Roman Dial...
C$ 19,699
Free shipping
Professional dealer
346
US
Patek Philippe Calatrava 448R Unworn Rose gold 28mm Manual winding
Patek Philippe 448R Calatrava Watch
C$ 16,250
Professional dealer
16
US
Maurice Lacroix Pontos S Diver pt6248-ss002-330 Unworn Steel Automatic
TOP
Maurice Lacroix Pontos S Diver 43mm Stainless PT6248-SS002-330
C$ 2,447
Professional dealer
21
US

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.