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Tudor Prince Date 74033-0002 New Steel 34mm Automatic
TOP
Tudor Prince Date Automatic Champagne Dial Unisex Watch -...
C$ 2,905
Professional dealer
3686
US
Omega Seamaster Aqua Terra 220.13.41.21.01.001 New Steel 41mm Automatic
TOP
Omega Seamaster Aqua Terra 150M Co-Axial Master Chronometer...
C$ 5,603
Professional dealer
3686
US
Omega De Ville Prestige 424.13.40.20.03.001 New Steel 39.5mm Automatic
TOP
Omega De Ville Prestige Co-Axial 39.5 mm Automatic Blue Dial...
C$ 3,713
Professional dealer
3686
US
Citizen Promaster Sky JY8108-53E New Titanium 45mm Quartz
TOP
Citizen JY8108-53E Promaster Skyhawk Titanium Atomic Time Watch
C$ 697
Professional dealer
244
US
Patek Philippe World Time Chronograph 5930G-010 Unworn White gold 39.5mm Automatic
TOP
Patek Philippe World Time Chronograph - 5930G-010
C$ 78,193
Professional dealer
15
US
Rolex Daytona 116520 New Steel 40mm Automatic
TOP
Rolex Cosmograph Daytona - Mixed Rainbow - Limited edition /5...
C$ 45,532
Professional dealer
81
IT
Audemars Piguet Royal Oak Selfwinding 15450ST.OO.1256ST.03 New Steel 37mm Automatic
TOP
Audemars Piguet New Audemars Piguet Royal Oak 37mm Blue Dial...
C$ 44,960
Free shipping
Professional dealer
131
US
Tudor Black Bay Fifty-Eight M79030N-0001 New Steel 39mm Automatic Canada, Montreal
Tudor Black Bay Fifty-eight - Unworn (5 years warranty)
C$ 5,800
Free shipping
Professional dealer
23
CA
Rolex GMT-Master II 116710LN Unworn Steel 40mm Automatic
TOP
Rolex GMT-Master II Black 116710LN 2020 Unworn NEW CARD
C$ 24,103
Professional dealer
479
US
Audemars Piguet Royal Oak Double Balance Wheel Openworked 15467OR.OO.1256OR.01 New Rose gold 37mm Automatic
TOP
Audemars Piguet Royal Oak Double Balance Wheel Openworked 37mm...
C$ 149,868
Professional dealer
7
US
Rolex Datejust II 126331 Unworn Gold/Steel 41mm Automatic
Rolex Datejust
C$ 17,724
Free shipping
Professional dealer
 
US
Bremont AIRCO MACH 2/AN/BR New Steel Automatic
TOP
Bremont AIRCO MACH2 Anthracite
C$ 4,084
Free shipping
Professional dealer
138
UK
Rolex Milgauss 116400GV Unworn Steel 40mm Automatic Canada, Victoria
TOP
Rolex Milgauss
C$ 13,084
Private Seller
 
CA
Blancpain Fifty Fathoms 5008 11B30 NABA New Steel 40.3mm Automatic
Blancpain Fifty Fathoms MILSPEC 2020 Hodinkee Limited Edition...
C$ 26,584
Professional dealer
34
US
Rolex Submariner Date 126610LN New Steel 41mm Automatic
TOP
Rolex Submariner Date 41mm New Release 126610ln
C$ 18,571
Professional dealer
538
US
Rolex Datejust 126334 New Steel 41mm Automatic
TOP
Rolex Datejust 41 Silver Index Fluted Jubilee New Card/Box/Pap...
C$ 14,334
Free shipping
Professional dealer
131
US
Blancpain Villeret Quantième Complet 6654-3642-55b New Rose gold 40mm Automatic Canada, Montreal
Blancpain Villeret Quantième Complet Rose Gold - UNWORN
C$ 24,600
Free shipping
Professional dealer
23
CA
Zenith Defy 95.9000.670/78.R782 New Titanium 41mm Automatic
TOP
Zenith Defy Classic
C$ 6,125
Professional dealer
81
US
Rolex Submariner Date 126618LN New Yellow gold 41mm Automatic
TOP
Rolex 2020 Submariner Date 41MM Yellow Gold NEW 126618LN
C$ 53,425
Professional dealer
478
US
Rolex Submariner Date 116610LV Unworn Steel 40mm Automatic
Rolex Submariner "Hulk" UNWORN 2019
C$ 38,445
Professional dealer
48
US
Bremont Jaguar BJ-III/BK Unworn Steel Automatic
TOP
Bremont Jaguar Mark 111 BJ-111/BK
C$ 5,863
Free shipping
Professional dealer
138
UK
NOMOS Club Campus 738.S2 Unworn Steel 38.5mm Manual winding Canada, Leduc County
TOP
NOMOS Club Campus 38 #NomiesForLife
C$ 2,800
Private Seller
 
CA
Audemars Piguet Royal Oak Offshore Chronograph 26400IO.OO.A004CA.02 New Titanium 44mm Automatic
Audemars Piguet Royal Oak Offshore Chronograph 44mm Titanium...
C$ 47,567
Professional dealer
34
US
IWC Portuguese Chronograph IW371604 New Steel 41mm Automatic
TOP
IWC Portuguese Chronograph Automatic - Gold - 371604
C$ 8,960
Professional dealer
538
US
Rolex Datejust 126234 New Steel 36mm Automatic
TOP
Rolex Datejust 36 Blue Index Fluted Jubilee 2021 Box/Papers/Ca...
C$ 13,358
Free shipping
Professional dealer
131
US
Frederique Constant Runabout Moonphase FC-365RM5B6 Unworn Steel 40mm Automatic Canada, Montreal
Frederique Constant Runabout Annual Calendar Moonphase - 2020...
C$ 2,900
Free shipping
Professional dealer
23
CA
Jacob & Co. Astronomia AT110.60.AA.WD.A New Platinum 47mm Manual winding
Jacob & Co. Astronomia Sky Platinum
C$ 867,939
Free shipping
Professional dealer
82
US
Rolex Daytona 116503 New Gold/Steel 40mm Automatic
TOP
Rolex 2020 Two-Tone Daytona NEW Champagne Dial 116503
C$ 24,755
Professional dealer
478
US
Rolex Datejust 126300 New Steel 41mm Automatic
Rolex Datejust 41mm w/ 24cts DIAMONDS BAGUETTE Dial
C$ 37,663
Professional dealer
48
US
Baume & Mercier Clifton 10419 Unworn Steel 45mm Quartz Canada, Edmonton
TOP
Baume & Mercier Clifton
C$ 850
Private Seller
 
CA
Bremont ALT1-C Classic ALT1-C/PB Unworn Steel
TOP
Bremont ALT1-C/PB
C$ 7,109
Free shipping
Professional dealer
138
UK
Sl-10312-ASM-01-OAS Unworn 50mm Automatic Canada, Toronto
TOP
Swiss Legend Sl-10312-ASM-01-OAS
C$ 1,240
Private Seller
 
CA
Frederique Constant Manufacture Slimline FC-710S4S6 Unworn Steel 41mm Automatic Canada, Toronto
TOP
Frederique Constant Manufacture Slimline
C$ 2,450
Private Seller
 
CA
Rolex Datejust 126334 New Steel 41mm Automatic
TOP
Rolex Datejust 41 Wimbledon Gray Roman Fluted Jubilee New
C$ 15,963
Free shipping
Professional dealer
131
US
Patek Philippe Nautilus 7118R/1R-010 New Rose gold 35.2mm Automatic
Patek Philippe Ladies Nautilus Self-Winding 7118R/1R-010 Rose...
C$ 75,977
Professional dealer
34
US
Tudor Black Bay GMT m79830RB-0002 New Steel 41mm Automatic Canada, Montreal
Tudor Black Bay GMT "Pepsi" UNWORN + 5 Years Warranty
C$ 5,700
Free shipping
Professional dealer
23
CA
Breitling Superocean Heritage AB2030121B1S1 New Steel 44mm Automatic
TOP
Breitling Superocean Heritage B20 - 44mm - Black
C$ 4,555
Professional dealer
538
US
Rolex Datejust 126300 New Steel 41mm Automatic
Rolex Datejust 41mm Blue Roman Dial UNWORN 2020 New Style Card...
C$ 13,293
Professional dealer
48
US
Hublot Spirit of Big Bang 641.JX.0120.RT Unworn 42mm Automatic
TOP
Hublot Spirit Of Big Bang Sapphire
C$ 74,935
Professional dealer
108
US
Cartier Santos (submodel) WSSA0018 New Steel 39.8mm Automatic
TOP
Cartier Large Santos WSSA0018 Stainless Steel Men's Watch...
C$ 17,593
Professional dealer
7
US
Alain Silberstein Alain Silberstein Klub Small New Steel 32.5mm Automatic
TOP
Alain Silberstein New-Old-Stock Klub Small - KM32
C$ 4,170
Professional dealer
39
US
NOMOS Ahoi Neomatik 564 Unworn Steel 36.3mm Automatic Canada, Surrey
TOP
NOMOS Ahoi Neomatik
C$ 3,766
Private Seller
 
CA
Tudor Black Bay Fifty-Eight 79030B New Steel 39mm Automatic
TOP
Tudor Black Bay Fifty-Eight Blue BB58 Steel Strap Box/Papers/C...
C$ 5,733
Free shipping
Professional dealer
131
US
Patek Philippe World Time 7130G-016 New White gold 36mm Automatic
Patek Philippe Complications World Time Automatic Blue Dial...
C$ 54,735
Professional dealer
34
US
Zenith Defy El Primero 95.9002.9004/78.M9000 New Titanium 44mm Automatic
TOP
Zenith Defy El Primero 21
C$ 11,950
Professional dealer
81
US
Zenith El Primero Original 1969 03.2150.4069/51.C805 New Steel 38mm Automatic
TOP
Zenith El Primero - 146 - Heritage - Chronomaster - Discontinu...
C$ 6,744
Professional dealer
538
US
Rolex Submariner Date 116613LN New Gold/Steel 40mm Automatic
Rolex Submariner Date Two-Tone UNWORN 2020 116613LN
C$ 22,024
Professional dealer
48
US
Rolex Sea-Dweller Deepsea 126660 Unworn Steel 43mm Automatic
Rolex Sea Dweller Deepsea Automatik Edelstahl Herrenuhr Ref....
C$ 21,152

Sold by Chrono24

DE
Rolex Datejust 126334 New Steel 41mm Automatic
Rolex Datejust 126334 White Roman 41mm Jubilee W/ Box &...
C$ 15,736
Professional dealer
73
US
Frederique Constant Ladies Automatic Double Heart Beat FC-310WDHB3BD6B New Steel 36mm Automatic
TOP
Frederique Constant Double Heart Beat Ladies Automatic...
C$ 3,517
Free shipping
Professional dealer
66
FR
Breitling Navitimer 01 (46 MM) AB012721-BG78-453A New Steel 46mm Automatic
TOP
Breitling Navitimer 1 B01 Chronograph 46 Black Dial Men's...
C$ 7,787
Free shipping
Professional dealer
540
US
Tudor Black Bay Fifty-Eight 79030B New Steel 39mm Automatic
TOP
Tudor Black Bay Fifty-Eight Blue BB58 Bracelet Box/Papers/Card...
C$ 5,863
Free shipping
Professional dealer
131
US
Omega Speedmaster Professional Moonwatch 311.92.44.30.01.002 New Ceramic 44.25mm Automatic
Omega Speedmaster Dark Side of the Moon "Team Alinghi" 2020
C$ 12,120
Professional dealer
34
US
Audemars Piguet Royal Oak Selfwinding 15400or.oo.1220or.01 Unworn Rose gold 41mm Automatic
Audemars Piguet Royal Oak Automatic 41mm Black Dial Mens Watch
C$ 58,645
Professional dealer
 
US
TAG Heuer Carrera CBN2A1B.BA0643 New Steel 44mm Automatic
TOP
TAG Heuer Carrera Chronograph - Calibre Heuer 02 - Black
C$ 5,858
Professional dealer
538
US
Rolex Datejust 126334 New Steel 41mm Automatic
Rolex Datejust 41mm Silver Dial UNWORN 2020 New Style Card 126334
C$ 16,030
Professional dealer
48
US
Breitling Superocean 42 A17366 Unworn Steel 42mm Automatic
Breitling Superocean 42 Automatik Stahl Herren Ref. A17366...
C$ 4,516

Sold by Chrono24

DE
Rolex Datejust 126300 New Steel 41mm Automatic
Rolex Datejust 126300 Blue 41mm Stainless Steel W/ Rolex...
C$ 12,482
Professional dealer
73
US
Jaeger-LeCoultre Polaris Q9022450 New Rose gold 42mm
TOP
Jaeger-LeCoultre Polaris Chronograph Rose Gold "New 2020"
C$ 32,481
Professional dealer
564
ES
Breitling Avenger Hurricane XB1210E4-BE89-155S New 50mm Automatic
TOP
Breitling Avenger Hurricane Men's Sport Watch Sale XB1210E41B1S1
C$ 6,093
Free shipping
Professional dealer
540
US
Rolex Oyster Perpetual 124300 New Steel 41mm Automatic
TOP
Rolex Oyster Perpetual 41 Blue Index Box/Papers/Card 124300
C$ 11,076
Free shipping
Professional dealer
131
US
Blancpain Air Command AC01 1130 63A New Steel
Blancpain Specialites Air Command Flyback Chronograph LIMITED...
C$ 28,540
Professional dealer
34
US
Rolex Datejust 16233 116233 New Gold/Steel 36mm Automatic
TOP
Rolex Datejust 36 UN-WORN Box Papers White Dial Fluted Bezel...
C$ 11,588
Professional dealer
139
US
Breitling Superocean Heritage AB2030121B1A1 New Steel 44mm Automatic
TOP
Breitling Superocean Heritage B20 - 44mm - Black - Bracelet
C$ 4,815
Professional dealer
538
US

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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