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Omega Seamaster Planet Ocean 232.63.46.21.01.001 New Red gold 45.5mm Automatic
TOP
Omega Seamaster Planet Ocean 600M Co‑Axial 45.5mm
C$ 23,271
Free shipping
Verified Dealer
409
US
Omega Speedmaster 324.30.38.50.03.001 New Steel 38mm Automatic
TOP
Omega Speedmaster 38 mm Co‑Axial Chronograph 38 mm Automatic Blue
C$ 5,271
Free shipping
Verified Dealer
1717
US
Rolex Lady-Datejust 116244/4 New
TOP
Rolex Datejust Lady 36 mm Black/Steel Ø36 mm - 116244/4
C$ 18,597
Free shipping
Verified Dealer
1717
US
Hublot Classic Fusion 45, 42, 38, 33 mm 542.ox.1181.lr.1704 New Rose gold Automatic
TOP
Hublot Classic Fusion Automatic Black Dial Diamonds 18kt Rose...
C$ 29,407
Free shipping
Verified Dealer
1717
US
Jaeger-LeCoultre Master Ultra Thin Moon Q1368420 New Steel 39mm Automatic
TOP
Jaeger-LeCoultre Master Ultra Thin Moon - 1368420
C$ 9,818
Free shipping
Verified Dealer
291
US
Rolex Submariner Date 116610LN New Steel 40mm Automatic
TOP
Rolex Submariner Date 116610LN 2019 NEW
C$ 15,110
Verified Dealer
224
US
Rolex Air King 116900 New Steel 40mm Automatic
TOP
Rolex Air King NEW 116900 2018
C$ 9,186
Verified Dealer
32
US
TAG Heuer Monaco CW211A New Steel 38mm Automatic
TAG Heuer Monaco
C$ 6,590
Verified Dealer
 
US
Patek Philippe World Time 5131G New White gold 39.5mm Automatic
TOP
Patek Philippe World Time with gold 100% new full set
C$ 155,274
Verified Dealer
40
CH
Baume & Mercier Clifton MOA10194 New Rose gold 39mm Automatic
TOP
Baume & Mercier Clifton 18k Rose gold and diamond bezel
C$ 5,991
Verified Dealer
45
US
Rolex Datejust 126333 New Gold/Steel 41mm Automatic
TOP
Rolex Datejust 41mm Steel and 18kt Yellow Gold Black Diamond Dial
C$ 18,372
Free shipping
Verified Dealer
86
US
Hublot Classic Fusion Chronograph 541.NX.7170.LR New Titanium 42mm Automatic
Hublot CLASSIC FUSION BLUE CHRONOGRAPH TITANIUM
C$ 10,455
Verified Dealer
258
IT
Girard Perregaux Laureato 81010-11-231-11A New Steel 42mm Automatic
TOP
Girard Perregaux Laureato 42mm Grey Dial New 2019
C$ 11,303
Verified Dealer
44
SE
Omega Seamaster Aqua Terra 220.12.41.21.01.001 New Steel 41mm Automatic
TOP
Omega Aqua Terra 8900 Black Strap Omega 5 Year Warranty
C$ 5,691
Free shipping
Verified Dealer
291
US
Bulgari 103132 Unworn Bronze 41mm Manual winding
Bulgari 103132
C$ 5,841
Verified Dealer
2136
MC
Ulysse Nardin El Toro / Black Toro 3713-260-3/BLACK New Titanium 42mm Manual winding
TOP
Ulysse Nardin Executive Skeleton X 42mm 3713-260-3/BLACK
C$ 15,709
Verified Dealer
32
US
Longines HydroConquest l3.840.4.56.6 New Steel 44mm Quartz
Longines HydroConquest 44MM Quartz L38404566 B&P 2020
C$ 1,109
Verified Dealer
682
NL
Rolex Sea-Dweller 126600 New Steel 43mm Automatic
TOP
Rolex Sea-Dweller 50th Year Anniversary 126600
C$ 18,438
Free shipping
Verified Dealer
87
US
Franck Muller Vanguard V 45 SC DT NR BR 5N New Titanium 44mm Automatic
TOP
Franck Muller Vanguard Black Titanium and 18k Rose Gold V 45...
C$ 8,653
Verified Dealer
265
US
Rolex Sky-Dweller 326934 New Steel 42mm Automatic
TOP
Rolex Sky-Dweller Stainless Steel Blue Dial
C$ 31,818
Free shipping
Verified Dealer
86
US
Rolex Lady-Datejust 178240-0016 New Steel 31mm Automatic
Rolex Datejust
C$ 9,242
Verified Dealer
258
IT
Breitling Navitimer AB0910371B1X1 New Steel 41mm Chronograph
TOP
Breitling Navitimer 806 1959 Re-Edition New 2019
C$ 10,384
Verified Dealer
44
SE
Omega Seamaster Aqua Terra 220.10.41.21.03.001 New Steel 41mm Automatic
TOP
Omega Aqua Terra 8900 Blue Master CoAxial - Omega 5 Year Warranty
C$ 5,824
Free shipping
Verified Dealer
291
US
Omega Seamaster Diver 300 M 210.30.42.20.06.001 Unworn Steel 42mm Automatic
TOP
Omega Seamaster Diver 300 M
C$ 5,377
Free shipping
Verified Dealer
182
US
Audemars Piguet Royal Oak Offshore Chronograph 26400SO.OO.A335CA.01 New Steel 44mm Automatic
Audemars Piguet Royal Oak Offshore Chronograph
C$ 56,580
Verified Dealer
 
US
Rado HyperChrome Captain Cook R32500305 New Steel 37mm Automatic
TOP
Rado HyperChrome Captain Cook Limited Edition - Box & Papers 2019
C$ 2,076
Verified Dealer
261
UK
Rolex Yacht-Master 42 226659 New White gold 42mm Automatic
TOP
Rolex Yacht-Master 42mm 18k White Gold Ceramic Bezel On...
C$ 42,069
Free shipping
Verified Dealer
87
US
Rolex Datejust 126300 New Steel 41mm Automatic
Rolex Datejust 41
C$ 9,982
Verified Dealer
8
AT
Rolex GMT-Master II 116710BLNR New Steel 40mm Automatic
TOP
Rolex GMT-Master II Ceramic Black and Blue Bezel "Batman"
C$ 21,234
Free shipping
Verified Dealer
86
US
Baume & Mercier Hampton M0A10153 New Steel 42mm Quartz
Baume & Mercier HAMPTON
C$ 1,733
Verified Dealer
258
IT
Omega Seamaster Diver 300 M 210.30.42.20.03.001 New Steel 42mm Automatic
TOP
Omega Seamaster Diver 300 M 210.30.42.20.03.001
C$ 5,698
Verified Dealer
77
US
TAG Heuer Monaco CAW211R.FC6401 New Steel 39mm Automatic
TOP
TAG Heuer Monaco - Gulf - Special Edition
C$ 5,824
Free shipping
Verified Dealer
291
US
Omega Seamaster Planet Ocean 215.30.40.20.03.001 Unworn Steel 39.5mm Automatic
TOP
Omega Seamaster Planet Ocean
C$ 5,896
Free shipping
Verified Dealer
182
US
Audemars Piguet Millenary 4101 15350ST.OO.D002CR.01 New Steel 47mm Automatic
Audemars Piguet Millenary 4101
C$ 20,635
Verified Dealer
 
US
Rolex Submariner Date 116610LN New Steel 40mm Automatic
TOP
Rolex 116610 LN Submariner Date Black Ceramic 40mm UNWORN
C$ 14,578
Verified Dealer
49
US
Rolex Sky-Dweller 326934 New Steel 42mm Automatic
TOP
Rolex Sky-Dweller 42mm White Dial 326934
C$ 23,098
Free shipping
Verified Dealer
87
US
Patek Philippe Annual Calendar 5146J-001 New Yellow gold 39mm Automatic
TOP
Patek Philippe Complication Annual Calendar 5146J-001 New 2019
C$ 50,131
Free shipping
Verified Dealer
380
ES
Patek Philippe Nautilus 5712/1A-001 Unworn Steel 40mm Automatic
TOP
Patek Philippe Nautilus 5712/1A-001
C$ 105,837
Free shipping
Verified Dealer
86
US
Blancpain 6680F-3631-55B New Rose gold 43.6mm Automatic
Blancpain Fifty Fathoms
C$ 28,090
Verified Dealer
28
US
Glycine Incursore 3873.19SL-LB9 New Steel 46mm Manual winding
Glycine Incursore 46mm Manual
C$ 1,555
Verified Dealer
416
UK
Dewitt Twenty-8-Eight T8.TH.016 Unworn Rose gold 43mm Manual winding
Dewitt Тоurbillon T8.TH.016
C$ 59,891
Verified Dealer
27
UK
Omega Seamaster Aqua Terra 220.10.41.21.02.001 Unworn Steel 41mm Automatic
TOP
Omega Seamaster Aqua Terra
C$ 5,417
Free shipping
Verified Dealer
182
US
Jacob & Co. Astronomia AT110.60.AA.WD.A New Platinum 47mm Manual winding
Jacob & Co. Astronomia Sky Platinum
C$ 886,639
Free shipping
Verified Dealer
23
US
Breitling Chronomat HB011112/BA51/744P Unworn Rose gold 44mm Automatic
TOP
Breitling Chronomat 01 - LIMITED EDITION / 200 pcs. - watch on...
C$ 26,860
Verified Dealer
45
CH
Rolex GMT-Master II 126711CHNR New Gold/Steel 40mm Automatic
TOP
Rolex GMT-Master II Everose Gold & Steel Watch 126711CHNR
C$ 23,163
Free shipping
Verified Dealer
87
US
Breitling Superocean II 36 A17316D81C1S1 New Steel 36mm Automatic
Breitling SUPEROCEAN II 36
C$ 3,555
Verified Dealer
258
IT
Rolex Daytona 116500LN New Steel 40mm Automatic
TOP
Rolex Daytona Ceramic Bezel Stainless Steel Black Dial 116500LN
C$ 30,886
Free shipping
Verified Dealer
86
US
Rolex Datejust 126300-0001 New Steel 41mm Automatic
TOP
Rolex 126300 Datejust 41 Stainless Steel Smooth Bezel Blue Roman
C$ 10,417
Verified Dealer
49
US
Sinn 903 903.040 New Steel 41mm Automatic
TOP
Sinn 903 ST
C$ 4,362
Verified Dealer
74
DE
IWC Portofino Hand-Wound IW516407 New Red gold Manual winding
TOP
IWC Portofino 150 Anniversary Limited Edition Moon PhaseIW516407
C$ 26,859
Verified Dealer
594
US
Panerai Luminor Due PAM 00964 Unworn Titanium Automatic
TOP
Panerai Luminor Due
C$ 13,977
Free shipping
Verified Dealer
182
US
Oris Big Crown ProPilot 01 115 7759 7153-Set7 22 01TLC New Titanium 44mm Manual winding
TOP
Oris Big Crown ProPilot X Caliber 115 Titanium in bracelet, New
C$ 7,189
Free shipping
Verified Dealer
13
US
Cartier Ballon Bleu 42mm 3765 New Steel 42mm Automatic
TOP
Cartier Ballon Bleu 42mm NEW Stainless Steel
C$ 7,375
Free shipping
Verified Dealer
10
US
Rolex Sky-Dweller 326933 New Gold/Steel 42mm Automatic
TOP
Rolex Sky-Dweller 42MM Two Tone Champagne dial 326933
C$ 23,031
Free shipping
Verified Dealer
87
US
Chopard Imperiale 388563-6014 New Gold/Steel 29mm Automatic
Chopard Imperiale
C$ 9,500
Verified Dealer
258
IT
Rolex Datejust II 126331 New Gold/Steel 41mm Automatic
TOP
Rolex Datejust II 126331
C$ 15,310
Free shipping
Verified Dealer
86
US
Graham Chronofighter Oversize 2CCAU.B34A New Steel 47mm Automatic
TOP
Graham Chronofighter Oversize Sniper Military Spetsnaz
C$ 9,186
Verified Dealer
265
US
Richard Mille RM 027 RM27-01 Unworn Plastic 38mm Manual winding
Richard Mille Rafael Nadal Anthracite Polymer 47MM Watch RM 27-01
C$ 1,065,030
Free shipping
Verified Dealer
211
US
Ulysse Nardin Marine Chronograph 1533-150/43 Unworn Steel 43mm Automatic Canada, Richmond Hill
TOP
Ulysse Nardin Marine Chronograph Automatic Annual Calendar
C$ 9,500
Private Seller
 
CA
Rolex Day-Date 228345 New Rose gold 40mm Automatic
TOP
Rolex Day-Date
C$ 91,724
Free shipping
Verified Dealer
182
US
Hublot Big Bang Meca-10 414.CI.1123.RX New Ceramic 45mm Manual winding
Hublot Big Bang Meca-10 Black Magic 45 mm
C$ 21,034
Verified Dealer
7
US
Rolex Day-Date 36 18238 New Yellow gold 36mm Automatic
TOP
Rolex Day-Date Yellow Gold 18238 N.O.S. Fossil / Jurassic Park...
C$ 51,018
Verified Dealer
708
NL
Rolex Submariner Date 116610LV Unworn Steel 40mm Automatic
TOP
Rolex Submariner Date Hulk 116610LV 2018 Edition
C$ 20,236
Free shipping
Verified Dealer
87
US
Breitling Superocean 44 Y1739310/BF45/227S/A20SS.1 New Steel 44mm Automatic
Breitling SUPEROCEAN 44 SPECIAL
C$ 4,590
Verified Dealer
258
IT
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.


Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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