Brand
Model
Price
Case diameter
Year
Location
More
Your selection
Clear selection

Your selection
Clear selection

Your selection
Clear selection

Sorry, your search did not match any items

Your selection
Clear selection

Sorry, your search did not match any items

Your selection
Clear selection

Sorry, your search did not match any items

Basic information
Type of watch
Categories
More...
Reference number
More...
New/Pre-owned
Gender
Availability
Condition
More...
Scope of delivery
Characteristics & functions
Movement
Case material
More...
Dial
More...
Glass
More...
Functions
More...
Thickness
More...
Bezel material
More...
Dial numerals
Water resistance
More...
Others
More...
Bracelet/strap
Bracelet material
More...
Lug width
More...
Bracelet color
More...
Clasp material
More...
Save this search Cancel

View

Sort by

F.P.Journe Octa Quantieme Perpetual Calendar
TOP
F.P.Journe Octa Quantieme Perpetual Calendar
C$ 92,515
Free shipping
Seller
AJ Watches
136
US
A. Lange & Söhne Grand Lange 1
TOP
A. Lange & Söhne Grand Lange 1
C$ 52,863
Free shipping
Seller
AJ Watches
136
US
Rolex Sea-Dweller Deepsea
TOP
Rolex Sea-Dweller Deepsea
C$ 18,504
Seller
Labelle Jewelry
40
US
Girard Perregaux CAT’S EYE TOURBILLON WITH GOLD BRIDGE
TOP
Girard Perregaux CAT’S EYE TOURBILLON WITH GOLD BRIDGE
C$ 169,206
Seller
ZEGG & CERLATI
49
MC
H.Moser & Cie. Venturer Small Seconds 18k Weissgold
TOP
H.Moser & Cie. Venturer Small Seconds 18k Weissgold
C$ 17,711
Seller
chronostars
10
AT
Corum Admiral's Cup Competition 48 Titanium
TOP
Corum Admiral's Cup Competition 48 Titanium
C$ 4,494
Free shipping
Seller
Daniele Trissi
24
US
Breitling Chronoliner B04 Rose Gold(Limited Edition)
TOP
Breitling Chronoliner B04 Rose Gold(Limited Edition)
C$ 30,709
Free shipping
Seller
Istock LTD
99
LV
CT Scuderia CS20101
CT Scuderia CS20101
C$ 768
Seller
Covani
 
CA
Corum GOLDEN BRIDGE
TOP
Corum GOLDEN BRIDGE
C$ 29,500
Seller
Private Seller
 
CA
Panerai LUMINOR BASE LOGO ACCIAIO - 44MM
TOP
Panerai LUMINOR BASE LOGO ACCIAIO - 44MM
C$ 4,851
Free shipping
Seller
Brilliance and Grace
66
US
Rolex Milgauss
TOP
Rolex Milgauss
C$ 10,442
Seller
Busy Bee Jewelry
 
US
Rolex Yacht-Master II NEW HANDS (NEW)
TOP
Rolex Yacht-Master II NEW HANDS (NEW)
C$ 21,809
Seller
Labelle Jewelry
40
US
Zenith PILOT TYPE XX LADY
TOP
Zenith PILOT TYPE XX LADY
C$ 40,287
Seller
ZEGG & CERLATI
49
MC
H.Moser & Cie. Endeavour Perpetual 18k Weissgold Fumé
TOP
H.Moser & Cie. Endeavour Perpetual 18k Weissgold Fumé
C$ 50,625
Seller
chronostars
10
AT
Maurice Lacroix Masterpiece Retrograde
TOP
Maurice Lacroix Masterpiece Retrograde
C$ 4,230
Free shipping
Seller
Daniele Trissi
24
US
Hublot Big Bang Unico TMT Carbon Gold (Limited Edition)
TOP
Hublot Big Bang Unico TMT Carbon Gold (Limited Edition)
C$ 37,703
Free shipping
Seller
Istock LTD
99
LV
CT Scuderia cs10203
CT Scuderia cs10203
C$ 880
Seller
Covani
 
CA
Audemars Piguet Royal Oak Custom Diamond (VERY FLASHY)
Audemars Piguet Royal Oak Custom Diamond (VERY FLASHY)
C$ 137,461
Free shipping
Seller
In Time NYC
 
US
Omega Speedmaster Professional Moonwatch Moonphase
TOP
Omega Speedmaster Professional Moonwatch Moonphase
C$ 10,072
Free shipping
Seller
Brilliance and Grace
66
US
Jaeger-LeCoultre 6062520 Duometre Travel Time 18K Rose Gold...
TOP
Jaeger-LeCoultre 6062520 Duometre Travel Time 18K Rose Gold...
C$ 36,877
Seller
European Watch Company
153
US
Rolex Sea-Dweller
TOP
Rolex Sea-Dweller
C$ 18,504
Seller
Labelle Jewelry
40
US
Breitling CHRONO-MATIC 49
TOP
Breitling CHRONO-MATIC 49
C$ 20,904
Seller
ZEGG & CERLATI
49
MC
Bulgari Octo Finissimo Microtor  Ultrapiatto 40mm
TOP
Bulgari Octo Finissimo Microtor Ultrapiatto 40mm
C$ 13,498
Free shipping
Seller
Plus Watch - Luxury Watches
2851
IT
Baume & Mercier Clifton 18k Rose gold and diamond bezel
TOP
Baume & Mercier Clifton 18k Rose gold and diamond bezel
C$ 6,543
Free shipping
Seller
Daniele Trissi
24
US
Hublot Classic Fusion Fuente Titanium (Limited Edition)
TOP
Hublot Classic Fusion Fuente Titanium (Limited Edition)
C$ 20,524
Free shipping
Seller
Istock LTD
99
LV
Raymond Weil Nabucco
Raymond Weil Nabucco
C$ 4,154
Seller
Covani
 
CA
Bovet Récital 18 Shooting Star
TOP
Bovet Récital 18 Shooting Star
C$ 317,218
Seller
King Jewelers
 
US
Omega Speedmaster Racing
TOP
Omega Speedmaster Racing
C$ 7,798
Free shipping
Seller
Brilliance and Grace
66
US
Audemars Piguet AP Royal Oak selfwinding
Audemars Piguet AP Royal Oak selfwinding
C$ 25,106
Free shipping
Seller
In Time NYC
 
US
Rolex Daytona 116503
TOP
Rolex Daytona 116503
C$ 19,826
Seller
Labelle Jewelry
40
US
Roger Dubuis Excalibur Double Tourbillon Pink NEW 40% off
Roger Dubuis Excalibur Double Tourbillon Pink NEW 40% off
C$ 260,383
Seller
Raffi Boyadjian Watches Inc.
14
US
Hamilton Khaki Pilot Pioneer
Hamilton Khaki Pilot Pioneer
C$ 792
Seller
The Watch Movement
 
US
Parmigiani Fleurier Kalpa Donna, S/S, Champagne MOP Dial.
TOP
Parmigiani Fleurier Kalpa Donna, S/S, Champagne MOP Dial.
C$ 7,798
Free shipping
Seller
Daniele Trissi
24
US
Hublot Classic Fusion Aerofusion WBC  (Limited Edition)
TOP
Hublot Classic Fusion Aerofusion WBC (Limited Edition)
C$ 22,348
Free shipping
Seller
Istock LTD
99
LV
Momo Design Titanium GMT MD095-DIVRB-01BK
Momo Design Titanium GMT MD095-DIVRB-01BK
C$ 1,198
Seller
Covani
 
CA
Patek Philippe Aquanaut 5167 Roze Gold NEW
TOP
Patek Philippe Aquanaut 5167 Roze Gold NEW
C$ 50,929
Seller
Juwelier Burger, since 2001
693
NL
Omega Seamaster Aqua Terra
TOP
Omega Seamaster Aqua Terra
C$ 5,089
Free shipping
Seller
Brilliance and Grace
66
US
Rolex Sky-Dweller CUSTOM Diamond (VERY FLASHY)
Rolex Sky-Dweller CUSTOM Diamond (VERY FLASHY)
C$ 58,155
Free shipping
Seller
In Time NYC
 
US
Rolex Explorer II 216570 (NEW)
TOP
Rolex Explorer II 216570 (NEW)
C$ 9,912
Seller
Labelle Jewelry
40
US
Hublot Big Bang King  Min Repeater NEW 68% off
Hublot Big Bang King Min Repeater NEW 68% off
C$ 181,079
Seller
Raffi Boyadjian Watches Inc.
14
US
Romain Jerome T-Oxy III Ultimate Tourbillon Titanic-DNA Rusted...
Romain Jerome T-Oxy III Ultimate Tourbillon Titanic-DNA Rusted...
C$ 115,652
Seller
JzandF
 
US
Parmigiani Fleurier Tonda Metropolitaine black dial, diamond...
TOP
Parmigiani Fleurier Tonda Metropolitaine black dial, diamond...
C$ 8,988
Free shipping
Seller
Daniele Trissi
24
US
Hublot Classic Fusion Arturo Fuente (Limited Edition)
TOP
Hublot Classic Fusion Arturo Fuente (Limited Edition)
C$ 43,480
Free shipping
Seller
Istock LTD
99
LV
CT Scuderia CS10214
CT Scuderia CS10214
C$ 880
Seller
Covani
 
CA
Ulysse Nardin Rare Dual Time Limited Edition GMT Blue Dial...
TOP
Ulysse Nardin Rare Dual Time Limited Edition GMT Blue Dial...
C$ 9,252
Seller
Private Seller
 
CA
Omega Speedmaster Professional Moonwatch Moonphase
TOP
Omega Speedmaster Professional Moonwatch Moonphase
C$ 9,715
Free shipping
Seller
Brilliance and Grace
66
US
Rolex Daytona white Dial UNWORN W STICKERS
Rolex Daytona white Dial UNWORN W STICKERS
C$ 29,733
Free shipping
Seller
In Time NYC
 
US
Rolex Day-Date 40 Silver Roman Dial (NEW)
TOP
Rolex Day-Date 40 Silver Roman Dial (NEW)
C$ 37,670
Seller
Labelle Jewelry
40
US
Ulysse Nardin Royal Blue Tourbillon
Ulysse Nardin Royal Blue Tourbillon
C$ 194,957
Seller
Raffi Boyadjian Watches Inc.
14
US
De Grisogono Instrumento NUNO
TOP
De Grisogono Instrumento NUNO
C$ 13,568
Seller
Fernando Monge SA
123
ES
Parmigiani Fleurier Tonda METROPOLITAINE SELENE
TOP
Parmigiani Fleurier Tonda METROPOLITAINE SELENE
C$ 12,557
Free shipping
Seller
Daniele Trissi
24
US
Hublot Classic Fusion Fuente Bronze (Limited Edition)
TOP
Hublot Classic Fusion Fuente Bronze (Limited Edition)
C$ 21,132
Free shipping
Seller
Istock LTD
99
LV
CT Scuderia CS10503
CT Scuderia CS10503
C$ 2,000
Seller
Covani
 
CA
Raymond Weil Tradition Grande Date
Raymond Weil Tradition Grande Date
C$ 395
Seller
The Watch Movement
 
US
Panerai Luminor Base Logo
TOP
Panerai Luminor Base Logo
C$ 4,758
Free shipping
Seller
Brilliance and Grace
66
US
Audemars Piguet Royal Oak Selfwinding
Audemars Piguet Royal Oak Selfwinding
C$ 38,720
Free shipping
Seller
In Time NYC
 
US
Rolex GMT-Master II
Rolex GMT-Master II
C$ 15,200
Seller
Labelle Jewelry
40
US
Breguet Double Tourbillon Pink Gold  42% off
Breguet Double Tourbillon Pink Gold 42% off
C$ 297,392
Seller
Raffi Boyadjian Watches Inc.
14
US
Franck Muller Casablanca Xxl Diamond Automatic Watch 9880 D ...
Franck Muller Casablanca Xxl Diamond Automatic Watch 9880 D ...
C$ 72,696
Seller
Watch Obsession
5
US
Parmigiani Fleurier KALPA DONNA OURANOS S/S, MOP DIAL.
TOP
Parmigiani Fleurier KALPA DONNA OURANOS S/S, MOP DIAL.
C$ 10,376
Free shipping
Seller
Daniele Trissi
24
US
Hublot Big Bang Steel Ceramic Black Steel/Rubber 44mm -...
TOP
Hublot Big Bang Steel Ceramic Black Steel/Rubber 44mm -...
C$ 11,749
Free shipping
Seller
WatchShopping.com Inc.
187
US
Momo Design Race Master Chronograph MD-005
Momo Design Race Master Chronograph MD-005
C$ 760
Seller
Covani
 
CA
  • 30
  • 60
  • 120

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.

You might also be interested in:

Do you have any questions?
We'd be glad to help.

+1 646-887-3560

Contact

?