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288,132 listings including promoted listings
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Promoted
Rolex Lady-Datejust
NEW 2023 Silver Star Diamond Roman Dial Two Tone Jubilee Bracelet Yellow 28
C$20,843
Free shipping
Promoted
Rolex Datejust 41
2023 UNWORN Datejust 41mm 126331 Two Tone Rose Gold Jubilee Bracelet Silver Motif Dial
C$24,082
+ C$347 for shipping
Promoted
Rolex Sky-Dweller
336934 Blue NEW 2023 NOVEMBER Jubilee Steel 42 mm
C$35,584
+ C$625 for shipping
Promoted
Rolex Sky-Dweller
326934 Sky-Dweller Blue Dial Stainless Steel Jubilee
C$34,646
+ C$277 for shipping
Promoted
Rolex Oyster Perpetual 41
NEW RELEASE 2023 Oyster Perpetual 41 CELEBRATION DIAL
C$37,877
+ C$318 for shipping
Promoted
Rolex GMT-Master II
126710BLRO NEW 2023 NOVEMBER Pepsi Oyster Steel 40 mm
C$30,559
+ C$625 for shipping
Promoted
Rolex Yacht-Master 40
126655 2023
C$44,479
+ C$138 for shipping
Promoted
Rolex Day-Date 40
White Gold Day-Date 40 Watch - White Gold Bezel - Black Baguette Diamond Dial 228349RBR
C$80,620
+ C$138 for shipping
Promoted
Meistersinger
Stratoscope Gold
C$6,427
+ C$103 for shipping
Promoted
Rolex GMT-Master II
126713GRNR NEW 2023 2-Tone Gold Jubilee
C$28,419
+ C$110 for shipping
Promoted
Rolex Sea-Dweller Deepsea
NEW 2023 Blue Dial James Cameron Ceramic Bezel NEW REFERENCE 44MM
C$24,040
Free shipping
Promoted
Rolex Sky-Dweller
326933
C$33,353
+ C$138 for shipping
Promoted
Rolex GMT-Master II
126720VTNR Sprite Oyster GMT-Master II Stainless Steel
C$29,172
+ C$277 for shipping
Promoted
Rolex Daytona
NEW 2023 Daytona Platinum Baguette Dial 116506
C$171,665
+ C$318 for shipping
Promoted
Rolex GMT-Master II
126711CHNR NEW 2023 NOVEMBER Root Beer 18k Rose Gold Steel 40 mm
C$29,051
+ C$625 for shipping
Promoted
Rolex Yacht-Master II
116680 2023
C$28,146
+ C$138 for shipping
Promoted
Rolex Oyster Perpetual 41
Celebration Dial New 2023 Release 124300 Turquoise Colorful Dial
C$41,700
+ C$138 for shipping
Promoted
NOMOS Autobahn
Neomatik 41
C$5,221
+ C$103 for shipping
Promoted
Omega Speedmaster
Silver Snoopy Award NEW 2023 50th Anniversary 310.32.42.50.02.001
C$26,757
+ C$110 for shipping
Promoted
Rolex Datejust 31
NEW 2023 Sundust Pink 10 Diamond Dial Two Tone Rose Gold Jubilee Bracelet
C$23,623
Free shipping
Promoted
Rolex Datejust 31
278273
C$26,896
+ C$138 for shipping
Promoted
Rolex GMT-Master II
126720VTNR GMT-Master II Sprite Left Handed Jubilee
C$29,811
+ C$277 for shipping
Promoted
Rolex Sky-Dweller
NEW 2023 Sky-Dweller Black Dial Oyster
C$30,441
+ C$318 for shipping
Promoted
Rolex GMT-Master II
126720VTNR NEW 2023 OCTOBER Sprite Jubilee Steel 40 mm
C$27,223
+ C$625 for shipping
Promoted
Rolex GMT-Master II
126720VTNR "Sprite" 2023 Jubilee
C$26,895
+ C$138 for shipping
Promoted
Patek Philippe Aquanaut
Luce Black Dial Steel Case With Diamonds
C$72,280
+ C$138 for shipping
Promoted
NOMOS Ahoi Neomatik
Signalblau Glashütte
C$4,737
+ C$103 for shipping
Promoted
Omega Speedmaster
Moonwatch NEW 2023 Cal 321 Ed White 311.30.40.30.01.001
C$26,751
+ C$110 for shipping
Promoted
Rolex Lady-Datejust
NEW 2023 Two Tone Mother of Pearl Diamond Dial Oyster Bracelet Fluted Bezel
C$23,623
Free shipping
Promoted
Rolex Yacht-Master 40
126621
C$26,271
+ C$138 for shipping

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Promoted
Breitling Navitimer 1 B01 Chronograph
42mm Chronograph Panda Dial Box and paper
C$9,088
+ C$142 for shipping
Promoted
Rolex Sky-Dweller
NEW 2022 Sky-Dweller 18KT Everose Gold White Dial
C$78,535
+ C$318 for shipping
Promoted
Rolex Submariner Date
126613LB NEW 2023 NOVEMBER Blue Gold Steel 41 mm
C$25,694
+ C$625 for shipping
Promoted
Rolex GMT-Master II
126720VTNR "Sprite" 2023 Jubilee
C$26,895
+ C$138 for shipping
Promoted
Patek Philippe Nautilus
Perpetual Calendar Sunburst White Gold Blue Dial
C$340,550
+ C$138 for shipping
Promoted
Rolex Sky-Dweller
2023 Sky-Dweller Green Dial Unworn 336934 Box And Papers
C$43,486
+ C$173 for shipping
Promoted
Rolex Datejust 41
126334 41 NEW Wimbledon Dial Jubilee 2023
C$21,302
+ C$110 for shipping
Promoted
Rolex Datejust 41
NEW 2023 Two Tone Rose Gold Sundust Index Dial Jubilee Bracelet Fluted Bezel
C$23,345
Free shipping
Promoted
Rolex Yacht-Master 40
126621
C$23,977
+ C$138 for shipping
Promoted
Richard Mille RM 67
67-02 Sebastien Ogier Automatic Winding Extra Flat Carbon NTPT 2023
C$448,962
+ C$1,390 for shipping
Promoted
Rolex Yacht-Master 40
NEW 2023 Yacht-Master 40 PAVE DIAMOND DIAL
C$67,971
+ C$318 for shipping
Promoted
Rolex GMT-Master II
126710BLNR NEW 2023 NOVEMBER Batgirl Batman Jubilee Steel 40 mm
C$25,576
+ C$625 for shipping
Promoted
Rolex GMT-Master II
126720VTNR "Sprite" 2023 Jubilee
C$25,644
+ C$138 for shipping
Promoted
Rolex Sky-Dweller
Blue Dial 336935 Rolex Oyster Bracelet New 2023
C$95,215
+ C$138 for shipping
Promoted
Rolex Daytona
Steel And Yellow Gold 2022 Champagne Dial Unworn 116503 Full Set
C$32,812
+ C$173 for shipping
Promoted
Omega Seamaster Aqua Terra
Worldtimer GMT Titanium NEW 2023 220.92.43.22.99.001
C$15,220
+ C$110 for shipping
Promoted
Rolex Datejust 31
278271 2023 Rose Gold Two Tone Chocolate Roman Diamond Dial - Jubilee Bracelet
C$22,928
Free shipping
Promoted
Rolex Datejust 41
Black Dial Unworn Full Set
C$13,205
+ C$139 for shipping
Promoted
Patek Philippe Annual Calendar Chronograph
5905R-010 Flyback Chronograph Annual Calendar Blue Dial Rose Gold 2023
C$118,143
+ C$695 for shipping
Promoted
Rolex Day-Date 36
NEW 2023 Day-Date 36 Blue Ombré Diamond Dial FACTORY DIAMON BEZEL 128349RBR
C$78,535
+ C$318 for shipping
Promoted
Rolex Datejust 36
126233 NEW 2023 JUNE Silver Roman Diamonds Gold Steel 36 mm
C$24,533
+ C$625 for shipping
Promoted
Patek Philippe Perpetual Calendar
Retrograde Perpetual 5159G 175th LONDON SAATCHI EDITION UNWORN
C$128,575
+ C$110 for shipping
Promoted
Richard Mille RM 67
67-02 Automatic Extra Flat Wayde Van Niekerk RM67-02
C$403,099
+ C$138 for shipping
Promoted
Rolex GMT-Master II
2023 GMT-Master II Sprite Left Hander Unworn Box Papers 126720VTNR
C$32,812
+ C$173 for shipping
Promoted
Rolex Oyster Perpetual 41
124300 NEW 2023 Oyster Perpetual 41 GREEN OP41
C$13,754
+ C$110 for shipping
Promoted
Rolex Datejust 41
NEW 2023 Blue Motif Dial Fluted Bezel - Stainless Steel Jubilee Bracelet
C$22,928
Free shipping
Promoted
Rolex Sky-Dweller
2022 Unworn Condition
C$34,194
+ C$139 for shipping
Promoted
Patek Philippe Minute Repeater
Grand Complications 6301P Grande and Petite Sonnerie Minute Repeater
C$3,057,996
+ C$2,085 for shipping
Promoted
Rolex Datejust 36
NEW 2023 Datejust 36 Mother of Pearl FACTORY DIAMOND BEZEL 126284RBR
C$33,359
+ C$318 for shipping
Promoted
Rolex Submariner Date
126610LV NEW 2023 NOVEMBER Kermit Green Steel 41 mm
C$22,775
+ C$625 for shipping
Promoted
Rolex Day-Date 36
1999 Day-Date 36 Boxes Papers Un-Worn RARE Champagne Ruby & Diamond "String" Dial 18238
C$37,242
+ C$249 for shipping
Promoted
Rolex Sky-Dweller
42mm Rose Gold Chocolate Index Dial Oysterflex Bracelet (326235)
C$65,330
+ C$138 for shipping
Promoted
Rolex Datejust 31
Ladies Datejust 31mm Blue Roman Dial Original Diamond Bezel 2023 Box Papers 278384RBR
C$26,687
+ C$173 for shipping

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.