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Tudor Black Bay GMT M79830RB New Steel 41mm Automatic Canada, Victoria
Tudor Black Bay GMT Pepsi
C$4,750
+ C$69 for shipping
Professional dealer
4.96 (34)
CA
Tudor Pelagos 25707B/21 Unworn Titanium 42mm Automatic Canada, Ottawa
Top
Tudor Pelagos FXD 21 Marine Nationale UNWORN Stickered Full Set
C$8,590
Excl. shipping
Private Seller
CA
Omega Speedmaster Professional Moonwatch 310.32.42.50.02.001 Unworn Steel 42mm Manual winding
Omega Speedmaster Moonwatch Apollo XIII Silver Snoopy Award...
C$46,485
+ C$111 for shipping
Sold by Chrono24
DE
Hublot Big Bang Unico 411.NX.5179.RX New Titanium 45mm Automatic
Hublot Big Bang Unico Blue
C$20,311
+ C$105 for shipping
Professional dealer
4.94 (202)
US
Patek Philippe Perpetual Calendar Chronograph 5270J-001 New Yellow gold 41mm Manual winding
Patek Philippe Grand Complications Perpetual Calendar
C$213,578
+ C$197 for shipping
Professional dealer
4.97 (284)
US
Rolex Day-Date New Yellow gold 36mm Automatic
Rolex Day Date President 128238 Malachite Green Dial new W/...
C$137,261
+ C$104 for shipping
Professional dealer
4.87 (69)
US
Patek Philippe Calatrava 5123R-001 Unworn Rose gold 38.2mm Manual winding
Top
Patek Philippe 5123R-001, Calatrava, Unworn
C$28,697
+ C$104 for shipping
Professional dealer
5.00 (9)
US
Rolex Datejust 41 126334 New Steel 41mm Automatic
Rolex Datejust 41mm 126334 Rhodium Index Jubilee 2021
C$20,637
+ C$130 for shipping
Professional dealer
4.98 (381)
US
Patek Philippe Nautilus 5711/1A-010 Unworn Steel 40mm Automatic
Patek Philippe Nautilus 5711/1A-010 Nautilus Blue Dial...
C$294,704
+ C$66 for shipping
Professional dealer
4.95 (380)
US
Mb&f M.A.D. 1 New Steel 42mm Automatic
Mb&f MB & F M.A.D Edition MAD 1 UNWORN
C$35,249
+ C$104 for shipping
Professional dealer
4.89 (657)
US
Rolex Daytona 116505 Unworn Rose gold 40mm Automatic Canada, Blainville
Top
Rolex Daytona
C$107,000
Excl. shipping
Private Seller
CA
Jaeger-LeCoultre Polaris Q9068681 Unworn Steel 42mm Automatic
Jaeger-LeCoultre Polaris Limitiert Automatik Stahl Herrenuhr...
C$16,127
+ C$234 for shipping
Sold by Chrono24
DE
Franck Muller Vanguard V45 YT SC DT AC BL New Steel 44mm Automatic
Top
Franck Muller Vanguard KOI
C$10,352
+ C$105 for shipping
Professional dealer
4.94 (202)
US
Rolex Day-Date 36 128345RBR New Rose gold 36mm Automatic
Rolex Day-Date 36 Rainbow Diamonds NEW 2021 128345RBR
C$170,349
+ C$197 for shipping
Professional dealer
4.97 (284)
US
Rolex Sky-Dweller New Rose gold 42mm Automatic
Rolex Sky Dweller 326935 Rose Gold Gray Rhodium Dial W/ Box...
C$95,329
+ C$104 for shipping
Professional dealer
4.87 (69)
US
Patek Philippe Perpetual Calendar 5208R-001 Unworn Rose gold 42mm Automatic
Patek Philippe Grand Complications Rose Gold Perpetual...
C$2,083,628
Free shipping
Professional dealer
4.94 (272)
US
Rolex GMT-Master II 126711CHNR New Gold/Steel 40mm Automatic
Rolex GMT-Master II 126711CHNR "RootBeer" 2022
C$45,862
+ C$130 for shipping
Professional dealer
4.98 (381)
US
Patek Philippe Celestial 6102P-001 New Platinum 44mm Automatic
Patek Philippe Celestial Grand 6102P Blue Dial
C$653,878
+ C$66 for shipping
Professional dealer
4.95 (380)
US
Rolex Submariner Date 126613LN Unworn Gold/Steel 41mmmm Automatic
Rolex 126613LN Submariner Date Black Dial Two Tone 41MM
C$28,828
+ C$157 for shipping
Professional dealer
4.84 (114)
US
Rolex Yacht-Master 169622 Unworn Steel 29mm Automatic Canada, Calgary
Top
Rolex Yacht-Master
C$10,142
Excl. shipping
Private Seller
CA
Hublot Classic Fusion Ultra-Thin 515.OX.0180.LR Unworn Yellow gold 45mm Manual winding
Hublot Classic Fusion Skeleton Ultra Thin 18K Rosegold...
C$32,036
+ C$234 for shipping
Sold by Chrono24
DE
Seiko Grand Seiko SBGW231 Unworn Steel 37.3mm Manual winding
Seiko Grand Seiko Elegance
C$6,421
+ C$105 for shipping
Professional dealer
4.94 (202)
US
Rolex Day-Date 40 228238 New Yellow gold 40mm Automatic
Rolex Day-Date 40 Yellow Gold Champagne Dial 228238
C$66,829
+ C$197 for shipping
Professional dealer
4.97 (284)
US
Patek Philippe Annual Calendar 5205G-013 New White gold 40mm Automatic
Top
Patek Philippe 5205G-013 Annual Calendar, Like New, 2021
C$91,595
+ C$104 for shipping
Professional dealer
5.00 (9)
US
Patek Philippe World Time 5231J-001 Unworn Yellow gold 38mm Automatic
Patek Philippe Complications Yellow Gold World Time Enamel...
C$164,713
Free shipping
Professional dealer
4.94 (272)
US
Rolex Sky-Dweller 326934 New Steel 42mm Automatic
Rolex Sky-Dweller 326934 Blue Dial Jubilee 2021
C$47,827
+ C$130 for shipping
Professional dealer
4.98 (381)
US
Patek Philippe Nautilus 5990/1R-001 New Rose gold 40.5mm Automatic
Patek Philippe Nautilus Travel Time Rose Gold Blue 2021
C$714,155
+ C$66 for shipping
Professional dealer
4.95 (380)
US
Rolex Submariner Date 126613lb Unworn Gold/Steel 41mmmm Automatic
Rolex 126613LB Submariner Date Blue Dial Two Tone 41MM
C$29,287
+ C$157 for shipping
Professional dealer
4.84 (114)
US
Tudor Black Bay 79230N-0009 Unworn Steel 41mm Automatic Canada, montreal
Top
Tudor Black Bay
C$5,000
Excl. shipping
Private Seller
CA
Rolex Datejust 36 126233 Unworn Gold/Steel 36mm Automatic
Rolex Datejust 36 "Palm" Stahl / Gold Herrenuhr Oyster...
C$20,506
+ C$234 for shipping
Sold by Chrono24
DE

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.