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TOP
Frederique Constant FC DELIGHT RD M DIAL QTZ RGP CASE FC220M2E...
C$ 2,705
Free shipping
Verified Dealer
1391
US
TOP
IWC Aquatimer Chronograph Automatic Black Dial Men's Watch - IW3
C$ 8,346
Free shipping
Verified Dealer
1391
US
TOP
Ball Engineer II Marvelight
C$ 2,240
Verified Dealer
36
NL
TOP
Rolex Cosmograph Daytona 18ct Yellow Gold Automatic Mother Of...
C$ 32,545
Free shipping
Verified Dealer
1391
US
TOP
Patek Philippe Ref# 5066A-001, Unworn, "New Old Stock"
C$ 46,762
Verified Dealer
7
US
TOP
Rolex GMT-Master II Pepsi Stainless Steel Jubilee Bracelet
C$ 23,441
Free shipping
Verified Dealer
27
US
TOP
Rolex Datejust Two Tone Yellow Gold 41mm
C$ 16,561
Free shipping
Verified Dealer
17
US
TOP
Audemars Piguet Royal Oak Blue Dial Stainless Steel 37mm
C$ 32,023
Free shipping
Verified Dealer
56
US
TOP
Patek Philippe 5726 Nautilus Blue Dial Stainless Steel Men’s...
C$ 148,727
Free shipping
Verified Dealer
188
US
TOP
Audemars Piguet Royal Oak Blue Dial 37mm Steel 15450ST.OO.1220...
C$ 32,017
Verified Dealer
12
US
TOP
Richard Mille RM11-03 Full Rose Gold
C$ 373,159
Free shipping
Verified Dealer
12
US
TOP
Richard Mille RM037
C$ 213,043
Private Seller
 
CA
TOP
Zenith Defy Classic model 4 9.9000.670/77.R782
C$ 7,885
Verified Dealer
529
US
TOP
Patek Philippe 7118/1200R-010 Nautilus Unworn 2019
C$ 80,260
Verified Dealer
7
US
TOP
Rolex GMT Master II "Root Beer" Rose Gold/ Stainless Steel
C$ 22,772
Free shipping
Verified Dealer
27
US
TOP
Rolex GMT-Master II Batman Jubilee Ceramic 126710BLNR
C$ 21,103
Free shipping
Verified Dealer
5
US
TOP
Audemars Piguet Royal Oak Perpetual Calendar Platinum
C$ 261,279
Free shipping
Verified Dealer
56
US
TOP
Patek Philippe 5167A Aquanaut Stainless Steel Men's Watch
C$ 57,614
Free shipping
Verified Dealer
188
US
TOP
Patek Philippe Nautilus 5711/1A-010 Blue Dial
C$ 93,123
Verified Dealer
12
US
TOP
Richard Mille Alexander Zverev Edition Watch RM67-02
C$ 234,481
Free shipping
Verified Dealer
12
US
TOP
Zenith El Primero Chronomaster Chronograph 03.2080.4021/01.c494
C$ 8,680
Verified Dealer
32
US
TOP
Omega Speedmaster Moonshine Apollo 11 50th Anniversary 42mm
C$ 55,606
Free shipping
Verified Dealer
655
US
TOP
Patek Philippe Ref# 5123R-001, Calatrava
C$ 29,344
Verified Dealer
7
US
TOP
Omega 1957 Limited Edition Trilogy Full Set
C$ 29,444
Verified Dealer
529
US
TOP
Rolex Daytona White Dial Ceramic Bezel 116500LN Complete
C$ 34,100
Free shipping
Verified Dealer
5
US
TOP
Patek Philippe Nautilus 5711 Rose Gold
C$ 154,088
Free shipping
Verified Dealer
56
US
TOP
Invicta Bolt model 26384
C$ 454
Free shipping
Verified Dealer
 
US
TOP
Audemars Piguet Royal Oak 38mm White Dial Steel Chronograph...
C$ 41,872
Verified Dealer
12
US
TOP
Richard Mille Flyback Red Quartz TPT NTPT Watch RM11-03
C$ 305,496
Free shipping
Verified Dealer
12
US
Juvenia 11738
C$ 3,872
Verified Dealer
 
CA
TOP
Audemars Piguet Royal Oak Chronograph 38mm Steel New 26315ST.O...
C$ 39,393
Free shipping
Verified Dealer
655
US
TOP
Patek Philippe 5960P-016 Chronograph, Black Dial, Unworn...
C$ 101,698
Verified Dealer
7
US
TOP
IWC Portofino Hand-Wound Moon Phase IW516407
C$ 27,032
Verified Dealer
529
US
Omega De Ville Central Tourbillon
C$ 100,492
Verified Dealer
 
US
TOP
Rolex Daytona 40mm 18kt Yellow Gold Green Dial
C$ 60,697
Free shipping
Verified Dealer
56
US
TOP
Rolex Submariner 116610LN Date Black Dial Stainless Box/Papers
C$ 16,012
Free shipping
Verified Dealer
5
US
TOP
Patek Philippe Nautilus 5711/1R Rose Gold
C$ 130,633
Verified Dealer
12
US
TOP
Patek Philippe Nautilus
C$ 91,915
Free shipping
Verified Dealer
12
US
Juvenia 00
C$ 1,005
Verified Dealer
 
CA
TOP
Patek Philippe Nautilus 5712 White & Rose Gold 2014 UNWORN
C$ 80,260
Free shipping
Verified Dealer
655
US
TOP
Patek Philippe 5968A-001 Aquanaut, Chronograph, Unworn 2019
C$ 120,456
Verified Dealer
7
US
TOP
Omega Seamaster Diver Limited Edition 300 M Titanium/ Gold
C$ 13,915
Verified Dealer
529
US
TOP
Vacheron Constantin Overseas Chronograph 42mm Silver Dial NEW
C$ 17,903
Verified Dealer
786
BE
TOP
Rolex Datejust II 126331
C$ 15,409
Free shipping
Verified Dealer
56
US
TOP
IWC Timezoner Chronograph IW395001 Pilot
C$ 12,661
Verified Dealer
32
US
TOP
Rolex Daytona White Gold Blue Dial 116509
C$ 52,249
Verified Dealer
12
US
TOP
Patek Philippe Aquanaut Blue Dial & Strap Steel 5067A-025
C$ 33,497
Free shipping
Verified Dealer
12
US
TOP
Tudor Glamour 39 Date-Day Silver 10 diamond dial
C$ 3,953
Verified Dealer
47
CA
TOP
Omega Seamaster Diver James Bond Edition NEW 210.22.42.20.01.004
C$ 11,389
Free shipping
Verified Dealer
655
US
TOP
Patek Philippe 5711/1A-011, Nautilus, Unworn
C$ 92,319
Verified Dealer
7
US
Juvenia 2304X
C$ 2,130
Verified Dealer
 
CA
TOP
Breitling Chronomat 44 B01 Rose Gold Black Dial Black Alligato...
C$ 17,903
Verified Dealer
786
BE
TOP
Rolex Datejust 41 mm Stainless Steel Band Blue Dial 126300
C$ 10,438
Free shipping
Verified Dealer
56
US
TOP
IWC Portuguese 150 Anniversary Hand-Wound model IW510211
C$ 20,614
Verified Dealer
529
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TOP
Audemars Piguet Royal Oak Offshore 26480TI.OO.A027CA.01
C$ 41,530
Verified Dealer
12
US
TOP
Ulysse Nardin Marine Chronograph Automatic Annual Calendar
C$ 8,750
Private Seller
 
CA
TOP
Omega Speedmaster CK2998 Blue Sub-circles with Blue Strap
C$ 9,646
Free shipping
Verified Dealer
150
US
TOP
Franck Muller Vanguard Black Titanium and 18k Rose Gold V 45...
C$ 8,709
Verified Dealer
211
US
TOP
Patek Philippe 5070G-001 White Gold Chronograph, Unpolished
C$ 101,698
Verified Dealer
7
US
Juvenia 9088N
C$ 11,925
Verified Dealer
 
CA
TOP
TAG Heuer Connected Smart Watch Pink Gold 46mm NEW
C$ 8,944
Verified Dealer
786
BE
TOP
Rolex Datejust II Steel and 18kt Rose Gold
C$ 17,017
Free shipping
Verified Dealer
56
US
TOP
Rolex Submariner Date New 2019 Green Hulk Full Stickers 116610lv
C$ 22,107
Verified Dealer
33
US
TOP
Audemars Piguet Royal Oak Blue Dial 15500ST.OO.1220ST.01 NEW
C$ 44,551
Verified Dealer
12
US
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.