Log in
Brand
Model
Price
Case diameter
Year
Location
More
Your selection
Clear selection

Your selection
Clear selection

Your selection
Clear selection

Sorry, your search did not match any items
Your selection
Clear selection

Sorry, your search did not match any items
Your selection
Clear selection

Sorry, your search did not match any items
Basic information
Type of watch
Categories
More...
Reference number
More...
New/Pre-owned
Offer type
Gender
Availability
Condition
Scope of delivery
Characteristics & functions
Movement
Case material
More...
Dial
More...
Glass
More...
Functions
More...
Thickness
More...
Bezel material
More...
Dial numerals
Water resistance
More...
Others
More...
Bracelet/strap
Bracelet material
More...
Clasp
More...
Lug width
More...
Bracelet color
More...
Clasp material
More...
Save this search Cancel

View

Sort by

TOP
Omega Seamaster 300 Master Co-Axial Titanium / Sedna Gold /...
C$ 11,807
Free shipping
Verified Dealer
1184
US
TOP
Bulgari BVLGARI B.zero1 Blue Mother Of Pearl Dial Quartz...
C$ 5,692
Free shipping
Verified Dealer
1184
US
TOP
Omega Globemaster Stainless Steel / Blue / Bracelet - 130.30.3...
C$ 6,752
Free shipping
Verified Dealer
1184
US
TOP
Hublot Big Bang Black Magic Black Ceramic/Leather 44mm -...
C$ 16,400
Free shipping
Verified Dealer
1184
US
Rolex Datejust Lady - Pearlmaster 34 White Gold - 116 Diamond...
C$ 59,083
Verified Dealer
54
US
TOP
Harry Winston Midnight Skeleton
C$ 36,689
Verified Dealer
 
AE
TOP
Patek Philippe Pagoda 5500R rose gold NOS box papers full set
C$ 43,211
Verified Dealer
53
UK
TOP
Rolex GMT-Master II Batman 2018 Edition 116710BLNR
C$ 20,789
Free shipping
Verified Dealer
34
US
Panerai LUMINOR YACHTS CHALLENGE - 44MM PAM00653
C$ 12,916
Verified Dealer
747
UK
Hublot Classic Fusion FIFA Atelier World Cup 2014 Limited Edition
C$ 5,096
Free shipping
Verified Dealer
32
US
Rolex GMT-Master II
C$ 23,780
Verified Dealer
 
CA
TOP
Panerai Luminor 1950 3 Days GMT Automatic Acciaio 44mm Blue
C$ 10,523
Free shipping
Verified Dealer
129
US
TOP
Panerai Luminor Submersible 1950 3 Days Auto Pam614
C$ 15,532
Free shipping
Verified Dealer
560
US
Rolex Datejust 36mm - Steel Fluted Bezel - Jubilee Bracelet
C$ 13,184
Verified Dealer
54
US
TOP
Audemars Piguet Royal Oak Offshore Chronograph
C$ 71,880
Private Seller
 
CA
TOP
Chopard Classiques Yellow Gold 24mm Roman Dial NEW
C$ 9,397
Verified Dealer
723
BE
TOP
Rolex New 2019 Edition Submariner Date Hulk 116610LV
C$ 21,740
Free shipping
Verified Dealer
34
US
TOP
Favre-Leuba 9166
C$ 481
Verified Dealer
5
GR
TOP
Patek Philippe Calatrava Pilot 5522A-001 Limited 600 pièces...
C$ 75,179
Verified Dealer
8
MC
TOP
U-Boat Italo Fontana Capsule Titan Automatik Armband Leder...
C$ 6,765
Verified Dealer
1118
DE
TOP
Omega Speedmaster CK2998 Blue Sub-circles with Blue Strap
C$ 10,190
Free shipping
Verified Dealer
129
US
TOP
Panerai Luminor 1950 10 Days GMT Ceramic Pam335
C$ 17,665
Free shipping
Verified Dealer
560
US
Rolex Datejust 36mm - Steel and Gold Datejust 36mm - Steel and...
C$ 14,071
Verified Dealer
54
US
TOP
Rolex Sky-Dweller
C$ 30,000
Private Seller
 
CA
TOP
Hermès Arceau Chronograph Automatic Steel Case Silver Dial...
C$ 5,548
Verified Dealer
723
BE
TOP
Rolex Submariner (No Date) 114060 2018 Edition
C$ 12,500
Free shipping
Verified Dealer
34
US
TOP
Girard Perregaux Laureato
C$ 7,111
Free shipping
Verified Dealer
RU
TOP
Corum 371.201.59/0F01 TR08
C$ 95,107
Verified Dealer
20
US
TOP
Ulysse Nardin Perpetual Manufacture 43mm - Limited Edition
C$ 40,739
Free shipping
Verified Dealer
308
US
TOP
Panerai Luminor Due
C$ 6,793
Free shipping
Verified Dealer
129
US
TOP
Panerai Luminor Marina 1950 3 Days Automatic 42mm Pam722
C$ 8,683
Free shipping
Verified Dealer
560
US
Panerai Luminor 1950
C$ 12,705
Verified Dealer
54
US
TOP
Audemars Piguet Royal Oak Dual Time
C$ 29,700
Private Seller
 
CA
TAG Heuer Carrera Calibre 16
C$ 4,811
Verified Dealer
62
ES
TOP
Patek Philippe World Time
C$ 46,195
Free shipping
Verified Dealer
269
US
TOP
TAG Heuer Carrera Calibre 16
C$ 4,019
Free shipping
Verified Dealer
RU
TOP
Perrelet Turbine Snake (Limited Edition) (SALE)
C$ 6,766
Free shipping
Verified Dealer
248
LV
TOP
Tudor Black Bay 41 Blue Reference 79540
C$ 3,056
Verified Dealer
27
US
TOP
Omega Seamaster Diver 300 M
C$ 5,026
Free shipping
Verified Dealer
129
US
TOP
Panerai Luminor 44mm 1950 3 Days GMT Auto Pam1441
C$ 11,863
Free shipping
Verified Dealer
560
US
Zenith Captain 36'000 VpH 38mm
C$ 7,236
Verified Dealer
54
US
TOP
Audemars Piguet Royal Oak Offshore Chronograph
C$ 28,110
Private Seller
 
CA
Chronoswiss Sirius Répétition à quarts Manufacture
C$ 31,198
Verified Dealer
2138
DE
TOP
Rolex GMT-Master II
C$ 24,900
Private Seller
 
CA
TOP
Audemars Piguet Royal Oak Lady
C$ 29,200
Private Seller
 
CA
TOP
Breguet Marine
C$ 25,500
Private Seller
 
CA
TOP
Richard Mille RM037
C$ 216,059
Private Seller
 
CA
TOP
Ulysse Nardin Marine Chronograph Automatic Annual Calendar
C$ 12,975
Private Seller
 
CA
TOP
Panerai Luminor Submersible BMG-TECH Blue 3 Days 47mm Pam692
C$ 15,817
Free shipping
Verified Dealer
560
US
TOP
Rolex Datejust
C$ 9,600
Private Seller
 
CA
TOP
Rolex Explorer
C$ 7,900
Private Seller
 
CA
TOP
Panerai RADIOMIR - 47MM STEEL
C$ 9,511
Free shipping
Verified Dealer
129
US
TOP
Baume & Mercier Clifton
C$ 4,999
Private Seller
 
CA
TOP
Tudor Black Bay 41 Black Reference 79540
C$ 2,920
Verified Dealer
27
US
Ulysse Nardin Marine Diver
C$ 36,911
Verified Dealer
2138
DE
Mondaine Simply Elegant 36mm A400.30351.16SBD
C$ 442
Verified Dealer
US
TOP
Jaeger-LeCoultre Rendez Vous Stainless Steel & Diamonds White...
C$ 12,129
Verified Dealer
175
HK
TOP
Panerai Luminor 1950 3 Days Chrono Flyback Pam653
C$ 12,868
Free shipping
Verified Dealer
560
US
Franck Muller VANGUARD WHTIE Arabic /Rubber 5344MM - V45 SCDT...
C$ 6,552
Verified Dealer
378
JP
TOP
Vulcain Nautical Cricket Vintage Uhr NEW OLD STOCK
C$ 17,126
Verified Dealer
634
LI
Genève H1 - Nugget
C$ 3,500
Verified Dealer
 
CA
TOP
Franck Muller Vanguard Black Titanium and 18k Rose Gold V 45...
C$ 8,833
Verified Dealer
178
US
TOP
Graham Prodive Professional
C$ 9,623
Verified Dealer
5
BE
Omega Constellation Quartz 27 mm
C$ 5,291
Verified Dealer
2138
DE
  • 30
  • 60
  • 120

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.