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Zenith 03.3200.3600/69.M3200 Unworn Steel 38mm Automatic
Promoted
Zenith
Chronomaster Original 38mm
C$13,194
+ C$219 for shipping
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic
Promoted
Rolex GMT-Master II
NEW 2022 GMT-Master II 126710BLNR OYSTER
C$25,407
+ C$217 for shipping
Rolex Datejust 36 126233 Unworn Gold/Steel 36mm Automatic
Promoted
Rolex Datejust 36
2022+ Datejust 36mm 126233 Champagne Motif Index Dial Stainless & Yellow Gold Jubilee Band
C$20,284
+ C$341 for shipping
Rolex Sea-Dweller 126603 New Gold/Steel 43mm Automatic
Rolex Sea-Dweller
126603
C$30,051
+ C$108 for shipping
Audemars Piguet Royal Oak Lady 67650ST.OO.1261ST.01 Unworn Steel 31mm Automatic
Promoted
Audemars Piguet Royal Oak Lady
67650ST Steel Black Index Dial
C$33,328
Free shipping
Rolex Datejust 41 126334 New Steel 41mm Automatic
Promoted
Rolex Datejust 41
126334 NEW 2022 DECEMBER Blue Jubilee Steel 41 mm
C$20,469
+ C$137 for shipping
TAG Heuer Carrera Calibre 16 CBK2112.BA0715 New Steel 41mm Automatic
Promoted
TAG Heuer Carrera Calibre 16
Chronograph Dark Blue
C$4,896
+ C$393 for shipping
Patek Philippe Aquanaut 5164A-001 Unworn Steel 40.8mm Automatic
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Patek Philippe Aquanaut
2021 Aquanaut Travel Time 5164 Steel Black Rubber Box/Papers 5164A
C$107,910
Free shipping
Rolex Day-Date 36 128238 New Yellow gold 36mm Automatic
Promoted
Rolex Day-Date 36
NEW 2022 Day-Date 36 GREEN OMBRE
C$65,564
+ C$217 for shipping
Dior VIII CD1231E0C001 New Ceramic 33mm Quartz
Promoted
Dior VIII
CD1231E0C001
C$4,819
+ C$135 for shipping
Rolex Explorer II 226570 Unworn Steel 42mm Automatic
Promoted
Rolex Explorer II
42mm White Dial 226750 Unworn 2022
C$17,723
+ C$108 for shipping
Rolex Daytona 116508 Unworn Yellow gold 40mm Automatic
Promoted
Rolex Daytona
116508 Cosmograph Daytona 18k Yellow Gold Oyster Bracelet 40mm Green Dial
C$106,988
+ C$341 for shipping
Rolex Sea-Dweller Deepsea 126660 New Steel 44mm Automatic
Rolex Sea-Dweller Deepsea
126660
C$23,549
+ C$108 for shipping
Patek Philippe Aquanaut 5164A-001 Unworn Steel 40mm Automatic
Promoted
Patek Philippe Aquanaut
5164A Dual Time Zone Steel Black Arabic Dial
C$130,446
Free shipping
Rolex Explorer II 226570 New Steel 42mm Automatic
Promoted
Rolex Explorer II
226570 NEW 2023 JANUARY White Polar Oyster Steel 42 mm
C$18,782
+ C$137 for shipping
Tudor Royal M28600-0003 New Steel 41mm Automatic
Promoted
Tudor Royal
Day Date Black-Dial
C$3,695
+ C$393 for shipping
Patek Philippe Nautilus 7118/1A-011 New Steel 35.2mm Automatic
Promoted
Patek Philippe Nautilus
Ladies Nautilus Gray Dial Box/Papers 7118/1A Steel 7118
C$71,712
Free shipping
Rolex Yacht-Master 40 126621 New Gold/Steel 40mm Automatic
Promoted
Rolex Yacht-Master 40
NEW 2022 Yacht-Master 40 Chocolate Dial
C$25,270
+ C$217 for shipping
Rolex Daytona 116500LN New Steel 40mm Automatic
Promoted
Rolex Daytona
Stainless Steel Black Dial 2022 BNIB
C$38,793
+ C$341 for shipping
Rolex Yacht-Master 42 226658 Unworn Yellow gold 42mm Automatic
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Rolex Yacht-Master 42
Yellow Gold Oysterflex 226658 2022
C$45,479
+ C$108 for shipping
Rolex Daytona 116503 Unworn Gold/Steel 40mm Automatic
Promoted
Rolex Daytona
2022 Daytona 116503 40mm Two Tone Yellow Gold Black Diamond Dial UNWORN
C$41,559
+ C$341 for shipping
Rolex GMT-Master II 126711CHNR New Gold/Steel 41mm Automatic
Rolex GMT-Master II
126711CHNR
C$29,368
+ C$108 for shipping
Rolex Sky-Dweller 326933 Unworn Steel 42mm Automatic
Promoted
Rolex Sky-Dweller
326933 Jubilee Steel & 18K Yellow Gold Champagne Index Dial
C$32,645
Free shipping
Rolex Submariner Date 126610LN New Steel 41mm Automatic
Promoted
Rolex Submariner Date
126610LN NEW 2023 JANUARY Black 41 mm
C$21,015
+ C$341 for shipping
TAG Heuer Aquaracer 300M WBP2010.FT6198 New Steel 43mm Automatic
Promoted
TAG Heuer Aquaracer 300M
Professional 300 GMT Blue/White
C$4,302
+ C$393 for shipping
Rolex Datejust 41 126334 New Steel 41mm Automatic
Promoted
Rolex Datejust 41
2023 Datejust 41 Wimbledon Gray Roman Fluted Jubilee New Card/Box/Papers 126334
C$20,148
Free shipping
Rolex Sky-Dweller 326934 New Steel 42mm Automatic
Promoted
Rolex Sky-Dweller
NEW 2022 Sky-Dweller BLUE OYSTER 326934
C$35,241
+ C$217 for shipping
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic
Promoted
Rolex GMT-Master II
Batman Oyster 2022 New
C$25,885
+ C$341 for shipping
Rolex Datejust 41 126334 New Steel 41mm Automatic
Promoted
Rolex Datejust 41
41mm Fluted Black Stick Dial Jubilee 126334 2022
C$19,089
+ C$108 for shipping
Rolex Sky-Dweller 326933-0001 Unworn Gold/Steel 42mm Automatic
Promoted
Rolex Sky-Dweller
2022 Sky-Dweller 326933 Oyster Bracelet 42mm Champagne Dial Two Tone Yellow Gold
C$29,265
+ C$341 for shipping

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Rolex Sea-Dweller 126600 New Steel 43mm Automatic
Rolex Sea-Dweller
"SINGLE RED" Sea-Dweller
C$20,624
+ C$108 for shipping
Rolex Lady-Datejust 279383RBR Unworn Steel Automatic
Promoted
Rolex Lady-Datejust
279383RBR Jubilee Steel & 18K Yellow Gold Diamond Bezel Champagne Index Dial
C$28,683
Free shipping
Chopard Happy Sport 278573-6019 Unworn Gold/Steel 30mm Automatic
Promoted
Chopard Happy Sport
Floating Diamonds MOP Dial
C$16,548
+ C$206 for shipping
TAG Heuer Monaco CBL2113.BA0644 New Steel 39mm Automatic
Promoted
TAG Heuer Monaco
Chronograph Calibre Heuer 02
C$7,643
+ C$393 for shipping
Tudor Black Bay GMT 79470-0002 New Steel 39mm Automatic
Promoted
Tudor Black Bay GMT
2022 Black Bay Pro GMT w Stickers Fabric Strap Box Papers/Card 79470 M79470
C$5,327
Free shipping
Rolex GMT-Master II 126719BLRO New White gold 40mm Automatic
Promoted
Rolex GMT-Master II
NEW 2022 GMT-Master II 126719BLRO METEORITE
C$78,952
+ C$217 for shipping
Rolex Day-Date 40 228239 Unworn White gold 40mm Automatic
Promoted
Rolex Day-Date 40
Slate Gray 2022 Full Set
C$56,550
+ C$341 for shipping
Tudor Black Bay Fifty-Eight M79030N-0001 New Steel 39mm Automatic
Promoted
Tudor Black Bay Fifty-Eight
Unworn 2022
C$5,020
+ C$108 for shipping
Rolex Daytona 116503 Unworn Gold/Steel 40mm Automatic
Promoted
Rolex Daytona
116503 Black Mother of Pearl (MOP) Diamond Tahitian Dial Two Tone Yellow Gold
C$56,448
+ C$341 for shipping
Tudor Pelagos M25600TN-0001 New Titanium 42mm Automatic
Promoted
Tudor Pelagos
NEW 2022 Pelagos Titanium Automatic Black Dial Men's Watch 2022
C$5,737
+ C$108 for shipping
Breitling Navitimer 8 A17314101B1A1 Unworn Steel 41mm Automatic
Promoted
Breitling Navitimer 8
A17314101B1A1 Steel Black Dial
C$3,960
Free shipping
A. Lange & Söhne Odysseus 363.179 New Steel 40.5mm Automatic
Promoted
A. Lange & Söhne Odysseus
NEW 2022 Odysseus 363.179 Stainless Steel
C$103,810
+ C$205 for shipping
Oris 01 754 7785 4084-Set New Steel 40mm Automatic
Promoted
Oris
Waldenburgerbahn Limited Edition 1000 Pieces
C$2,894
+ C$393 for shipping
Breitling Navitimer 8 AB0117131B1A1 Unworn Steel 43mm Automatic
Promoted
Breitling Navitimer 8
Chronograph 43 Black Box/Papers AB0117
C$6,420
Free shipping
Rolex Daytona 116515ln New Rose gold 40mm Automatic
Promoted
Rolex Daytona
NEW 2022 Daytona EVEROSE 18KT Oysterflex
C$58,599
+ C$217 for shipping
Rolex Explorer II 226570 New Steel 42mm Automatic
Promoted
Rolex Explorer II
Stainless Steel 2022 BNIB
C$17,894
+ C$341 for shipping
Rolex Oyster Perpetual 34 124200 Unworn Steel 34mm Automatic
Promoted
Rolex Oyster Perpetual 34
34mm Pink Dial Unworn
C$10,893
+ C$108 for shipping
Rolex GMT-Master II 126719BLRO Unworn White gold 40mm Automatic
Promoted
Rolex GMT-Master II
2022+ UNWORN 126719 GMT-Master II White Gold Pepsi Blue Dial Oyster Bracelet
C$59,043
+ C$341 for shipping
Rolex Datejust 41 126334-0015 Unworn White gold 41mm Automatic
Promoted
Rolex Datejust 41
126334 Fluted Blue Index - Jubilee Bracelet - Unworn 2022
C$19,799
Free shipping
Patek Philippe Nautilus 5711/1A-014 Unworn Steel 40mm Automatic
Promoted
Patek Philippe Nautilus
5711 40mm Stainless Steel Olive Green Dial 5711/1A-014 - 100% Complete July 2021
C$531,352
+ C$108 for shipping
Patek Philippe 5275P-001 New Platinum
Promoted
Patek Philippe
175TH Anniversary Chiming JUMP HOUR Double Factory Seald
C$1,365,370
+ C$594 for shipping
TAG Heuer Aquaracer Lady WBP231D.BA0626 New Steel 36mm Automatic
Promoted
TAG Heuer Aquaracer Lady
Professional 300 36mm
C$3,339
+ C$393 for shipping
H.Moser & Cie. 3200-1214 Unworn Steel 42.8mm Automatic
Promoted
H.Moser & Cie.
Unworn Pioneer Centre Seconds Blue Lagoon Fumé 3200-1214 Box/Papers
C$19,123
Free shipping
Rolex Day-Date 40 228235 New Rose gold 40mm Automatic
Promoted
Rolex Day-Date 40
NEW 2022 Day-Date 40 OLIVE DIAL IN STOCK
C$75,126
+ C$217 for shipping
Patek Philippe Annual Calendar 5205G-013 New White gold 40mm Automatic
Promoted
Patek Philippe Annual Calendar
Moon Phase White Gold 2021
C$71,712
+ C$341 for shipping
Rolex Daytona 116508 New Yellow gold 40mm Automatic
Promoted
Rolex Daytona
40mm 18kt Yellow Gold Green Dial 116508 2020 New
C$104,187
+ C$68 for shipping
Cartier Santos (submodel) WSSA0030 Unworn Steel 39.8mm Automatic
Promoted
Cartier Santos
2022+ UNWORN Cartier Santos Large WSSA0030 Men's 39.8mm Blue Dial Stainless Steel
C$9,459
+ C$341 for shipping
Rolex GMT-Master II 126711CHNR Unworn Gold/Steel 40mm Automatic
Promoted
Rolex GMT-Master II
Unworn/Unsized Lucky Crown w/new Horus strap
C$29,355
+ C$205 for shipping
Rolex GMT-Master II 16710BLRO Unworn Steel 40mm Automatic
Promoted
Rolex GMT-Master II
2005 GMT-Master II UN-WORN Boxes Papers Pepsi Blue/Red Bezel Black Dial Steel 16710
C$27,144
+ C$245 for shipping
Rolex Datejust 41 126300 Unworn Steel 41mm Automatic
Promoted
Rolex Datejust 41
In Stock 2022 Datejust 41 Silver Index Dial 126300 Stainless Steel Jubilee Bracelet
C$14,745
Free shipping
Rolex Yacht-Master II Rolex Yacht-Master II 116681 -18k Rose Gold Ceramic-NEW DIAL New Gold/Steel 44mmmm Automatic
Promoted
Rolex Yacht-Master II
116681 Yacht-Master II two tone - Mercedes Hands 44mm
C$37,973
+ C$164 for shipping
Patek Philippe Chronograph 7071G 010 Unworn White gold 35mm Manual winding
Promoted
Patek Philippe Chronograph
With Diamond Flange Dial 7071g Ladies
C$82,041
+ C$158 for shipping
Rolex Daytona 116518LN New Yellow gold 40mm Automatic
Promoted
Rolex Daytona
NEW 2022 Daytona Yellow Gold Paul Newman Dial
C$62,150
+ C$217 for shipping

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.