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Rolex Datejust 41 126331 Unworn Gold/Steel 41mm Automatic
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Rolex Datejust 41mm Two Tone Chocolate Index Jubilee 126331...
C$22,243
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Rolex Submariner Date 126613LN Unworn Gold/Steel 41mm Automatic
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Rolex Submariner 41mm Black 126613LN
C$31,448
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4.78 (400)
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Rolex Datejust 41 126334 Unworn Steel 41mm Automatic
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Rolex Datejust 41mm Fluted White Roman Dial Oyster 126334...
C$17,984
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Richard Mille RM 055 Rm055 Unworn Ceramic 49.9mm Manual winding
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Richard Mille Bubba Watson Titanium, Asia Edition, Transparent...
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4.95 (294)
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Patek Philippe Nautilus 5711/1R-001 Unworn Rose gold 40mm Automatic
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Patek Philippe Nautilus, Complete Set, Unworn
C$318,669
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4.96 (109)
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Patek Philippe Annual Calendar 5205G-013 New White gold 40mm Automatic
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Patek Philippe 5205G-013 Annual Calendar 2021, Like New
C$98,143
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Rolex Day-Date 40 228235-0002 New Rose gold 40mm Automatic
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Rolex Day-Date 40mm Everose Gold President 228235 Chocolate...
C$95,646
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5.00 (7)
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Rolex Sky-Dweller 326235 New Rose gold 42mm Automatic
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Rolex Sky-Dweller 42mm 18K Rose Gold #326235 BNIB 2021 & NFT
C$64,861
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4.77 (5)
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Hublot Classic Fusion 45, 42, 38, 33 mm 550.OS.1800.RX.ORL19 New Rose gold 40mm Automatic
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Hublot Classic Fusion Orlinski
C$20,965
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4.72 (103)
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A. Lange & Söhne Grand Lange 1 117.028 Unworn White gold 40.9mm Manual winding
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A. Lange & Söhne Grand Lange 1 117.028
C$53,657
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4.95 (132)
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Rolex GMT-Master II 16710 Unworn Steel 40mm Automatic
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Rolex 2005 GMT-Master II UN-WORN Pepsi Blue/Red Bezel Black...
C$26,172
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Rolex Air King 116900 New Steel 40mm Automatic
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Rolex DISCONTINUED Air King 116900 - Unworn Full Stickers 2020
C$15,717
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4.96 (9)
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Jaeger-LeCoultre Reverso Duoface 3988482 Unworn Steel Manual winding
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Jaeger-LeCoultre Reverso Tribute Duoface Blue 3988482
C$14,669
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4.96 (557)
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Audemars Piguet Royal Oak Offshore Lady 26231OR.ZZ.D003CA.01 New Rose gold 37mm Automatic
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Audemars Piguet — In Stock — New 2022 Royal Oak Offshore...
C$110,698
+ C$655 for shipping
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4.96 (109)
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Patek Philippe Aquanaut 5168G-001 New White gold 42.2mm Automatic
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Patek Philippe 5168G-001 2021 UNWORN Aquanaut, Jumbo
C$196,416
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Rolex Submariner Date 116610LN Unworn Steel 40mm Automatic
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Rolex Submariner Date
C$19,000
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4.84 (178)
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Rolex Oyster Perpetual 34 124200 Unworn Steel 34mm Automatic
Rolex Oyster Perpetual Stainless Steel 124200 - Manufacturer...
C$9,223
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Patek Philippe Nautilus 5980/1R-001 Unworn Rose gold 40.5mm Automatic
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Patek Philippe 5980/1R-001 Nautilus 18K Rose Gold 2022 Unworn...
C$550,326
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4.96 (351)
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IWC Aquatimer Chronograph IW379503 Unworn Bronze 44mm Automatic
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IWC Aquatimer Chronograph Charles Darwin IW379503
C$13,431
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4.95 (132)
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Rolex Submariner Date 16613 Unworn Gold/Steel 40mm Automatic
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Rolex 2007 Submariner Date Un-Worn Boxes Papers Blue Dial...
C$23,451
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4.95 (165)
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Rolex Day-Date 40 228235 Unworn Rose gold 40mm Automatic
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Rolex Day-Date 40 Rose Gold President Green Roman Dial Watch...
C$119,499
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4.95 (294)
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IWC Portuguese Chronograph IW371605 New Steel Automatic
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IWC Portugieser Chronograph 41mm Blue Numerals IW371605
C$10,024
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4.96 (557)
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Rolex Daytona 116506 New Platinum 40mm Automatic
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Rolex — In Stock — New 2022 Platinum Daytona —Available for...
C$213,887
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4.96 (109)
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Breitling Superocean Heritage II 42 AB2030161C1A1 New Steel 44mm Automatic
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Breitling Superocean Heritage II Automatic Chronometer 42 mm...
C$4,979
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4.92 (130)
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Rolex GMT-Master II 126710BLNR-0003 New Steel 40mm Automatic
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Rolex GMT-Master II Batman Stainless Steel 2022 BNIB
C$30,660
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4.84 (178)
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Omega Seamaster Diver 300 M 210.30.42.20.06.001 Unworn Steel 42mm Automatic
Omega Seamaster Stainless Steel 210.30.42.20.06.001 - Manufact...
C$5,929
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Rolex GMT-Master II 126719BLRO Unworn White gold 40mm Automatic
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Rolex 2021 GMT-Master II “Pepsi Blue Dial” 126719BLRO 18k...
C$66,498
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4.96 (351)
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IWC Pilot Chronograph Top Gun Miramar IW389002 Unworn Ceramic 44mm Automatic
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IWC Pilots Top Gun Miramar IW389002
C$13,431
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4.95 (132)
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Rolex Datejust 36 16234 Unworn Steel 36mm Automatic
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Rolex Datejust 36 UN-WORN Factory Sapphire Blue Dial Boxes...
C$13,610
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4.95 (165)
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Rolex Yacht-Master 42 226659 Unworn White gold 42mm Automatic
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Rolex Yacht-Master 42 Oysterflex White Gold Black Dial Watch
C$55,687
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4.95 (294)
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Omega 210.90.42.20.01.001 New Titanium 42mm Automatic
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Omega Seamaster 300 James Bond No Time To Die 210.90.42.20.01.001
C$12,546
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Montblanc 1858 116243 New Bronze 44mm Manual winding
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Montblanc Rare Very Limited Edition Bronze 1858 Collection...
C$26,785
+ C$295 for shipping
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4.96 (109)
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Rolex Yacht-Master 40 126621 New Gold/Steel 40mm Automatic
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Rolex 2022 Two Tone Yacht-Master 40 Black Dial NEW Everose...
C$25,545
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4.99 (615)
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Rolex Sky-Dweller 326934 New Steel 42mm Automatic
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Rolex 2022 Sky-Dweller Blue Stainless Steel/18ct White Gold...
C$45,074
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4.84 (178)
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Omega Seamaster 300 234.30.41.21.03.001 Unworn Steel 41mm Automatic
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Omega Seamaster 300 Co-Axial Master Chronometer 41mm Blue Dial...
C$8,057
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4.90 (268)
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Rolex Submariner Date 126610lv Unworn Steel 41mm Automatic
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Rolex 126610LN Submariner Date 41mm “Starbucks” Stainless...
C$27,903
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4.96 (351)
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IWC Pilot Spitfire Chronograph IW387905 Unworn Ceramic 41mm Automatic
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IWC Pilots Watch Chronograph Spitfire IW387905
C$21,620
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4.95 (132)
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Rolex Datejust 41 126300 New Steel 41mm Automatic
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Rolex 2020 Datejust 41 UN-WORN Black Dial Smooth Bezel Newest...
C$15,052
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4.95 (165)
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Rolex Day-Date 40 228239 Unworn White gold 40mm Automatic
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Rolex Day-Date 40 White Gold President Blue Roman Dial 228239
C$82,024
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4.95 (294)
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Omega Speedmaster Professional Moonwatch 310.30.42.50.01.002 New Steel 42mm Manual winding
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Omega Speedmaster Moonwatch 3861 Sapphire Sandwich Co-Axial...
C$9,139
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4.96 (557)
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Cartier Santos (submodel) WSSA0029 New Steel 35.1mm Automatic
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Cartier Santos de Cartier, New with Leather Strap and Steel...
C$8,864
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4.96 (109)
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Rolex Datejust 41 126333 New Gold/Steel 41mm Automatic
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Rolex 2022 Datejust 41 Two Tone Champagne Diamond Dial NEW...
C$22,596
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4.99 (615)
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Rolex Daytona 116500LN New Steel 40mm Automatic
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Rolex Daytona Stainless Steel Black Dial 2022 BNIB
C$47,951
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4.84 (178)
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Patek Philippe Nautilus 5990/1A-001 New Steel 40.5mm Automatic
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Patek Philippe Nautilus 5990/1A-001
C$406,198
+ C$104 for shipping
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Rolex Datejust 41 126334 Unworn Steel 41mm Automatic
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Rolex 2022 Datejust 41mm “Rhodium Index Dial” 18k WG Bezel...
C$16,372
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4.96 (351)
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Glashütte Original Senator Excellence 1-36-03-02-05-01 Unworn Red gold 40mm Automatic
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Glashütte Original Senator Excellence Panorama Date 13603020501
C$19,000
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4.95 (132)
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Rolex Explorer II 16570 Unworn Steel 40mm Automatic
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Rolex 2004 Explorer II UN-WORN Boxes Papers Black Dial...
C$18,329
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Rolex GMT-Master II 126710BLRO Unworn Steel 40mm Automatic
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Rolex GMT-Master II Jubilee Pepsi Bezel Stainless steel Black...
C$41,798
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4.95 (294)
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Omega Seamaster Aqua Terra 220.12.41.21.02.005 New Steel 41mm Automatic
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Omega Aqua Terra 150M Small Seconds Beige 220.12.41.21.02.005
C$7,200
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IWC Portuguese Yacht Club Chronograph IW390701 New Steel 44.6mm Automatic
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IWC New 44.6mm Portugieser Yacht Club Chronograph
C$13,930
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4.96 (109)
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Rolex Daytona 116515LN-0041 New Rose gold 40mm Automatic
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Rolex 2021 Everose Gold Daytona Chocolate Dial NEW OysterFlex...
C$90,265
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Rolex Daytona 116500LN New Steel 40mm Automatic
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Rolex Daytona Stainless Steel White 2022 UNWORN
C$58,899
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Rolex GMT-Master II 126710BLRO New Steel 40mm Automatic
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Rolex 2022 GMT-Master II Pepsi w/ Stickers Jubilee Box/Papers/...
C$37,343
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4.97 (245)
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Rolex Daytona 116515LN-0041 Unworn Rose gold 40mm Automatic
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Rolex 116515LN “Unworn 2021” Daytona 18k Everose Gold “Chocola...
C$91,067
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IWC Portuguese Automatic IW500113 Unworn Rose gold Automatic
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IWC Portuguese Automatic IW500113
C$20,965
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Rolex Datejust 36 16234 Unworn Steel 36mm Automatic
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Rolex Silver Datejust 36 UN-WORN Factory Rhodium Diamond Dial...
C$14,980
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Audemars Piguet Royal Oak Offshore Chronograph 26400RO.OO.A002CA.01 Unworn Rose gold 44mm Automatic
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Audemars Piguet Royal Oak Offshore Chronograph Rose Gold Black...
C$66,694
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Jaeger-LeCoultre Polaris 9008180 Unworn Steel 41mm Automatic
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Jaeger-LeCoultre Polaris Automatic Blue 41mm 9008180
C$9,762
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4.96 (557)
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Rolex Sea-Dweller 126600 Unworn Steel 43mm Automatic
Rolex SD43 Red Sea-Dweller — Unworn — Box and Card
C$22,042
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Rolex Sky-Dweller 326933 New Gold/Steel 42mm Automatic
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Rolex 2022 Sky-Dweller Two Tone Champagne Dial NEW Yellow Gold...
C$33,538
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Rolex Datejust 36 126283RBR Unworn Gold/Steel 36mm Automatic
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Rolex Datejust 36 Diamond Bezel Wimbledon 2021
C$26,861
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Tudor 1926 91350 Unworn Steel 29mm Automatic
Tudor Oyster 1926 Stainless Steel 91350 - Just Serviced 24...
C$2,305
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Rolex GMT-Master II 126710BLRO Unworn Steel 40mm Automatic
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IWC Pilot Chronograph IW377725 Unworn Steel 43mm Automatic
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IWC Pilot Chronograph Edition
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.