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Breguet Classique Day Date Moonphase
TOP
Breguet Classique Day Date Moonphase
C$ 31,056
Free shipping
Seller
Daniele Trissi
31
US
Richard Mille RM 011 02
TOP
Richard Mille RM 011 02
C$ 251,566
Free shipping
Seller
Express Watches
7
US
Rolex Datejust II Steel and Rose Gold Sundust Stick Dial 41mm
TOP
Rolex Datejust II Steel and Rose Gold Sundust Stick Dial 41mm
C$ 13,426
Seller
Stein Diamonds
85
US
Richard Mille RM 011-03
TOP
Richard Mille RM 011-03
C$ 295,642
Free shipping
Seller
Express Watches
7
US
Eterna Heritage 1948
Eterna Heritage 1948
C$ 2,700
Seller
Atelier Lou
 
CA
Rolex GMT-Master II 126715CHNR NEW
TOP
Rolex GMT-Master II 126715CHNR NEW
C$ 50,041
Seller
Labelle Jewelry
59
US
Longines Heritage Avigation SPECIAL EDITION
Longines Heritage Avigation SPECIAL EDITION
C$ 3,650
Seller
Mani Jewellers
 
CA
Rolex DAY-DATE 40mm 18K Yellow Gold President Diamond Dial ...
TOP
Rolex DAY-DATE 40mm 18K Yellow Gold President Diamond Dial ...
C$ 43,396
Free shipping
Seller
Avi & Co NY
100
US
Rolex Submariner (No Date) 114060 NEW
TOP
Rolex Submariner (No Date) 114060 NEW
C$ 11,527
Seller
Vision Of Time
 
US
Breguet Classique 5140BB 18k white gold
TOP
Breguet Classique 5140BB 18k white gold
C$ 19,359
Free shipping
Seller
Daniele Trissi
31
US
IWC Big Pilot Bronze Limited Edition IW501005
TOP
IWC Big Pilot Bronze Limited Edition IW501005
C$ 14,884
Seller
Harley's Time LLC
227
US
Rolex Men's UNWORN Datejust 36mm Factory Diamond Dial Box Papers
TOP
Rolex Men's UNWORN Datejust 36mm Factory Diamond Dial Box Papers
C$ 11,356
Free shipping
Seller
Mt. Vernon Specialties
13
US
Hublot Big Bang Sang Bleu
TOP
Hublot Big Bang Sang Bleu
C$ 21,220
Seller
Private Seller
 
CA
Eterna Lady Kontiki Automatic Diver
Eterna Lady Kontiki Automatic Diver
C$ 2,195
Seller
Atelier Lou
 
CA
Rolex Yacht-Master II NEW HANDS (NEW)
TOP
Rolex Yacht-Master II NEW HANDS (NEW)
C$ 48,144
Seller
Labelle Jewelry
59
US
Hamilton Khaki X-Wind LIMITED EDITION
Hamilton Khaki X-Wind LIMITED EDITION
C$ 3,007
Seller
Mani Jewellers
 
CA
Hublot Big Bang Broderie Sugar Skull (Limited Edition)
TOP
Hublot Big Bang Broderie Sugar Skull (Limited Edition)
C$ 36,856
Free shipping
Seller
Istock LTD
120
LV
Rolex 126660 NEW  DEEPSEA SEA DWELLER 2018 Open Warranty Card...
TOP
Rolex 126660 NEW DEEPSEA SEA DWELLER 2018 Open Warranty Card...
C$ 17,494
Seller
Vision Of Time
 
US
Baume & Mercier Clifton 18k Rose gold and diamond bezel
TOP
Baume & Mercier Clifton 18k Rose gold and diamond bezel
C$ 6,713
Free shipping
Seller
Daniele Trissi
31
US
JeanRichard Paramount Pack 3 watches
TOP
JeanRichard Paramount Pack 3 watches
C$ 28,914
Seller
Fernando Monge SA
142
ES
Audemars Piguet Royal Oak 41mm White Dial 15400ST.OO.1220ST.02
TOP
Audemars Piguet Royal Oak 41mm White Dial 15400ST.OO.1220ST.02
C$ 26,438
Seller
First Class Timepieces
6
US
Corum Big Bubble Magical 52 Anima, Matteo Ceccarini Limited Ed
TOP
Corum Big Bubble Magical 52 Anima, Matteo Ceccarini Limited Ed
C$ 5,425
Seller
Private Seller
 
CA
Tutima Grand Flieger
Tutima Grand Flieger
C$ 2,765
Seller
Atelier Lou
 
CA
Rolex Day-Date 40
Rolex Day-Date 40
C$ 108,493
Seller
Diamond Tsar
 
CA
Hamilton Intra-Matic
Hamilton Intra-Matic
C$ 2,740
Seller
Mani Jewellers
 
CA
Hublot Big Bang Pop Art King Gold Apple (Limited Edition)
TOP
Hublot Big Bang Pop Art King Gold Apple (Limited Edition)
C$ 30,379
Free shipping
Seller
Istock LTD
120
LV
Rolex Sky- Dweller Black Steel and  Gold NEW
TOP
Rolex Sky- Dweller Black Steel and Gold NEW
C$ 21,834
Seller
Vision Of Time
 
US
Omega Speedmaster - First Omega In Space - Factory Warranty  -...
TOP
Omega Speedmaster - First Omega In Space - Factory Warranty -...
C$ 5,011
Seller
Watch Exchange Co.
147
US
Patek Philippe Calatrava Pilot 5522A Limited 600 pièces New...
TOP
Patek Philippe Calatrava Pilot 5522A Limited 600 pièces New...
C$ 77,104
Seller
MMC RIVIERA
6
MC
Omega Speedmaster Racing 326.30.40.50.06.001
TOP
Omega Speedmaster Racing 326.30.40.50.06.001
C$ 4,204
Seller
Scorpio Luxury Corp
36
US
Audemars Piguet Royal Oak Chronograph
TOP
Audemars Piguet Royal Oak Chronograph
C$ 71,714
Seller
Private Seller
 
CA
Tutima Grand Flieger Chronograph
Tutima Grand Flieger Chronograph
C$ 4,900
Seller
Atelier Lou
 
CA
Vacheron Constantin 30030/000R
Vacheron Constantin 30030/000R
C$ 298,355
Seller
Chad Warrick
16
US
Romain Jerome Titanic-DNA
Romain Jerome Titanic-DNA
C$ 22,919
Free shipping
Seller
The Watch Connection
 
US
Breitling Chronoliner B04 Rose Gold(Limited Edition)
TOP
Breitling Chronoliner B04 Rose Gold(Limited Edition)
C$ 28,837
Free shipping
Seller
Istock LTD
120
LV
Rolex Daytona 116500LN
Rolex Daytona 116500LN
C$ 31,734
Seller
Labelle Jewelry
59
US
Omega Speedmaster Dark Side of the Moon - Factory Warranty - NEW
TOP
Omega Speedmaster Dark Side of the Moon - Factory Warranty - NEW
C$ 10,273
Seller
Watch Exchange Co.
147
US
Audemars Piguet “safari” Royal Oak Offshore
Audemars Piguet “safari” Royal Oak Offshore
C$ 29,700
Seller
Watch Expo
 
US
Patek Philippe Minute Repeater Perpetual Calendar
Patek Philippe Minute Repeater Perpetual Calendar
C$ 847,600
Seller
Diamond Tsar
 
CA
Richard Mille McLaren Automatic Flyback Chronograph RM11-03
Richard Mille McLaren Automatic Flyback Chronograph RM11-03
C$ 433,970
Free shipping
Seller
Avi & Co NY
100
US
Bremont Martin Baker III
Bremont Martin Baker III
C$ 5,995
Seller
Atelier Lou
 
CA
Audemars Piguet Royal Oak Offshore 44mm Camo 26400SO.OO.A054CA.01
TOP
Audemars Piguet Royal Oak Offshore 44mm Camo 26400SO.OO.A054CA.01
C$ 48,076
Seller
First Class Timepieces
6
US
Tissot Le Locle Leather Automatic Chronograph Mens Watch
Tissot Le Locle Leather Automatic Chronograph Mens Watch
C$ 1,219
Seller
Jacob Time
 
US
Hublot Classic Fusion Arturo Fuente (Limited Edition)
TOP
Hublot Classic Fusion Arturo Fuente (Limited Edition)
C$ 44,104
Free shipping
Seller
Istock LTD
120
LV
Rolex GMT-Master II "BATMAN" 2018
Rolex GMT-Master II "BATMAN" 2018
C$ 17,630
Seller
Labelle Jewelry
59
US
Omega Planet Ocean 42mm Titanium - Blue - Unworn Condition
TOP
Omega Planet Ocean 42mm Titanium - Blue - Unworn Condition
C$ 6,476
Seller
Watch Exchange Co.
147
US
A. Lange & Söhne Richard Lange 760.032
A. Lange & Söhne Richard Lange 760.032
C$ 189,862
Seller
Chad Warrick
16
US
Hublot Big Bang Unico 45mm Black Sapphire Case
Hublot Big Bang Unico 45mm Black Sapphire Case
C$ 57,637
Seller
Beverly Hills Watch Company
35
US
Zodiac SEA DRAGON Chronograph  42MM Watch ZO2284
Zodiac SEA DRAGON Chronograph 42MM Watch ZO2284
C$ 746
Seller
ExpertsWatches
 
US
Tutima Saxon One M
Tutima Saxon One M
C$ 3,795
Seller
Atelier Lou
 
CA
Audemars Piguet Royal Oak Offshore Chronograph
TOP
Audemars Piguet Royal Oak Offshore Chronograph
C$ 45,838
Seller
Private Seller
 
CA
Vacheron Constantin Metiers d'art 2 Masque Papouas Platinum Watch
Vacheron Constantin Metiers d'art 2 Masque Papouas Platinum Watch
C$ 678,079
Free shipping
Seller
Avi & Co NY
100
US
Hublot Classic Fusion Fuente Bronze (Limited Edition)
TOP
Hublot Classic Fusion Fuente Bronze (Limited Edition)
C$ 21,435
Free shipping
Seller
Istock LTD
120
LV
Rolex Yacht-Master
Rolex Yacht-Master
C$ 28,344
Seller
Labelle Jewelry
59
US
Omega Speedmaster  Moonwatch - Hesalite - Factory Warranty - NEW
TOP
Omega Speedmaster Moonwatch - Hesalite - Factory Warranty - NEW
C$ 5,357
Seller
Watch Exchange Co.
147
US
Patek Philippe Patek 5213G Minute Repeater Retrograde Perpetual
Patek Philippe Patek 5213G Minute Repeater Retrograde Perpetual
C$ 717,409
Seller
Chad Warrick
16
US
Breguet Type XX - XXI - XXII
Breguet Type XX - XXI - XXII
C$ 10,578
Seller
Beverly Hills Watch Company
35
US
Hublot Iconic Big Bang Earl Grey Steel ref 342.ST.5010.LR Watch
TOP
Hublot Iconic Big Bang Earl Grey Steel ref 342.ST.5010.LR Watch
C$ 20,342
Free shipping
Seller
Ye Olde Timekeepers, Inc.
22
US
Eterna Military 1939
Eterna Military 1939
C$ 2,295
Seller
Atelier Lou
 
CA
Invicta Mens Automatic Pro Diver S2 Watch
Invicta Mens Automatic Pro Diver S2 Watch
C$ 123
Seller
Jacob Time
 
US
Audemars Piguet Royal Oak Dual TIme 25730 | Blue Dial | Mint
Audemars Piguet Royal Oak Dual TIme 25730 | Blue Dial | Mint
C$ 16,952
Seller
Classic Watch Inc.
13
US
Hublot Classic Fusion Fuente Titanium (Limited Edition)
TOP
Hublot Classic Fusion Fuente Titanium (Limited Edition)
C$ 20,818
Free shipping
Seller
Istock LTD
120
LV
Rolex Daytona
Rolex Daytona
C$ 20,817
Seller
Labelle Jewelry
59
US
IWC Portuguese Hand-Wound
TOP
IWC Portuguese Hand-Wound
C$ 16,003
Seller
Scorpio Luxury Corp
36
US
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  • 60
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces