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Rolex Day-Date 40
NEW 2023 Day-Date 40 SUNDUST BAGUETTE FACTORY DIAMOND BEZEL 228345RBR
C$92,465
+ C$391 for shipping
Promoted
Rolex Datejust 36
126233 NEW 2024 Champagne Jubilee Gold Steel 36 mm
C$22,239
+ C$281 for shipping
Promoted
Rolex Datejust 41
41mm Fluted Mother of Pearl Dial Oyster Bracelet 126334 Unworn 2023
C$22,443
+ C$561 for shipping
Promoted
Rolex Oyster Perpetual 36
NEW 2023 Oyster Perpetual 36 BLUE DIAL 126000
C$12,627
+ C$391 for shipping
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Omega Seamaster Aqua Terra
Green dial NEW
C$7,647
+ C$111 for shipping
Promoted
Rolex Explorer
224270 40mm NEW 2023 COMPLETE SET
C$12,761
+ C$147 for shipping
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Omega Seamaster Diver 300 M
2552.80.00
C$2,999
Excl. shipping
Private Seller
Promoted
Patek Philippe Aquanaut
5167A Unworn 2022 Full Set
C$82,644
+ C$210 for shipping
Promoted
Rolex Yacht-Master 42
In Stock 2024 Yacht-Master 42 Black Dial 226627 Titanium Oyster Bracelet
C$58,643
Free shipping
Promoted
Rolex Datejust 41
Slate Grey Dial - 18k White Gold Fluted bezel - Extremely Clean
C$17,800
Free shipping
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Omega Seamaster 300
Co-axial Master Chronometer 41 Mm
C$10,000
Free shipping
Promoted
Rolex Oyster Perpetual 41
NEW STICKERS 2024 124300 Blue Steel 41 mm
C$13,610
+ C$281 for shipping
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Seiko 5
SNXJ89 Rare SCWJ89 7009 Caliber
C$631
Excl. shipping
Private Seller
Promoted
Rolex Submariner Date
NEW 2024 Submariner Date 41mm IN STOCK 126610LN
C$20,310
+ C$391 for shipping
Promoted
Cartier Santos
Green Dial NEW 2024 WSSA0062 Large Model
C$10,594
+ C$147 for shipping
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Baltic
“Box Set” MR01
C$5,262
+ C$140 for shipping
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IWC Pilot Chronograph Top Gun
IW389106
C$13,540
+ C$175 for shipping
Seiko 5 Sports
Bruce Lee Limited Edition
C$674
Excl. shipping
Private Seller
Promoted
Rolex Submariner (No Date)
In Stock Unworn NEW STYLE CARD Submariner No Date Black Dial 114060 Oyster Bracelet
C$17,672
Free shipping
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IWC Ingenieur Automatic
40mm Black IW328901
C$16,830
+ C$133 for shipping
Rolex Explorer
40 NEW 224270
C$13,323
+ C$181 for shipping
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Cartier Santos
De Cartier Blue 2024 Dial Medium Size
C$9,470
+ C$111 for shipping
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Seiko Alpinist
Green Alpinist SPB121
C$716
Excl. shipping
Private Seller
Promoted
Rolex GMT-Master II
NEW 2024 GMT-Master II "Sprite" Oyster 126720VTNR
C$26,098
+ C$391 for shipping
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Seiko Chronograph
SSC813P1
C$615
Excl. shipping
Private Seller
Promoted
Omega Speedmaster
Silver Snoopy NEW 2023 50th Anniversary 310.32.42.50.02.001
C$25,600
+ C$147 for shipping
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Longines HydroConquest
L3.790.4.96.6
C$1,964
Excl. shipping
Private Seller
Promoted
Rolex Submariner (No Date)
In Stock 2024 Submariner No date Black Dial 124060 Oyster Bracelet
C$17,672
Free shipping
Popular
Cartier Santos
de Cartier Blue Dial Medium 2023 WSSA0063
C$8,833
+ C$770 for shipping
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Swatch Moonswatch
SO33M100
C$450
Excl. shipping
Private Seller

Chrono24 Buyer Protection

The Safest Path to Your Dream Watch

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Rolex Submariner Date
41mm 126610LN Stainless Steel 2023
C$20,619
+ C$175 for shipping
Promoted
Rolex Submariner Date
2022 Starbucks Kermit Unworn Full Set 126610LV
C$21,678
+ C$210 for shipping
Promoted
Rolex Yacht-Master 42
NEW 2024 TITANIUM Yacht-Master 42 Reference 226627
C$56,054
+ C$391 for shipping
Promoted
Tudor
Dial Chronograph 79360 White Dial
C$5,962
+ C$111 for shipping
Promoted
Tudor Black Bay 54
NEW 2024 37mm 79000N COMPLETE
C$5,753
+ C$147 for shipping
Promoted
Rolex Datejust 41
2023 Datejust 41 Blue Baton Dial 126334 Unworn Jubilee Bracelet Box And Papers
C$20,848
+ C$173 for shipping
Rolex Submariner Date
In Stock 2023 Submariner Date Kermit 126610LV Oyster Bracelet
C$23,846
Free shipping
Popular
Oris Big Crown Pointer Date
Box/Papers New 2023 | Big Crown Pointer Date Bronze | Reduced for Quick Sale
C$1,950
+ C$251 for shipping
Promoted
Swatch Moonswatch
NEW Moonswatch "Mission To Mercury" Swatch x Omega Grey Black SO33A100
C$905
+ C$351 for shipping
Rolex Submariner Date
41mm 126610LV Ceramic Green Bezel Stainless Steel 2023
C$22,443
+ C$175 for shipping
Promoted
Omega Speedmaster
'Silver Snoopy Award'
C$24,555
+ C$111 for shipping
Promoted
Rolex Submariner Date
NEW 2024 Submariner Date 126610LN IN STOCK
C$20,310
+ C$391 for shipping
Swatch Moonswatch
Neptun
C$900
Excl. shipping
Private Seller
Promoted
Omega Speedmaster Professional Moonwatch
Hesalite NEW 2024 Cal 3861 310.30.42.50.01.001
C$8,271
+ C$147 for shipping
Promoted
Rolex Datejust 41
Smooth Bezel Mint Green Dial 2023 Oyster Bracelet Box And Papers
C$17,184
+ C$173 for shipping
Popular
Rolex Daytona
In Stock UNWORN 2023 Daytona Black Dial 116500LN Oyster Bracelet
C$41,385
Free shipping
Promoted
Cartier Santos
Medium 35.1mm WSSA0061 Steel Roman Green Dial Unworn/Complete/2024
C$8,910
+ C$139 for shipping
Popular
Cartier Santos
Medium New 2023 WSSA0029
C$8,692
+ C$770 for shipping
Popular
Rolex GMT-Master II
126720VTNR "Sprite" Oyster Stainless Steel 2023
C$25,951
+ C$175 for shipping
Popular
Omega Seamaster Diver 300 M
NEW 2023 GREEN Dial Seamaster Master Chronometer
C$6,453
+ C$210 for shipping
Promoted
Rolex Explorer
NEW 2024 Explorer 40mm 224270
C$13,680
+ C$391 for shipping
Promoted
Tissot PRX Powermatic 80
Ice Blue 40mm Stainless Steel T1374071135100 / T137.407.11.351.00
C$840
+ C$111 for shipping
Promoted
Omega Seamaster Diver 300 M
NEW 2024 James Bond 007 No Time To Die Titanium 210.90.42.20.01.001
C$11,358
+ C$147 for shipping
Promoted
Rolex Explorer II
Black Dial 2023 Unworn 226570 Box And Papers
C$16,573
+ C$173 for shipping
Promoted
Rolex Datejust 36
In Stock 2023 Datejust 36 Chocolate Index 126231 18k Two Tone Everose Oyster Bracelet
C$20,619
Free shipping
Rolex Oyster Perpetual 36
Blue Dial
C$11,434
+ C$111 for shipping
Popular
Cartier Santos
De Cartier Blue NEW 2023 Blue Dial Medium Size Stainless Steel Bracelet Leather
C$9,254
Free shipping
Popular
Rolex Datejust 41
126334 Grey Dial Fluted Bezel Jubilee Stainless Steel
C$19,783
+ C$175 for shipping
Swatch Moonswatch
SO33M100
C$488
Excl. shipping
Private Seller
Promoted
Rolex Datejust 36
NEW 2023 Datejust 36 GREEN 126234
C$17,188
+ C$391 for shipping
Rolex Explorer II
42mm White Oyster Steel 226570 Unworn
C$19,959
+ C$111 for shipping
Promoted
Cartier Santos
Blue Dial Medium NEW 2024 WSSA0063
C$8,840
+ C$147 for shipping
Popular
Omega Seamaster Diver 300 M
Master Chronometer Green Dial 42mm Steel on Green Rubber Strap 21032422010001
C$6,734
+ C$111 for shipping

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.