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Audemars Piguet AP Offshore Chronograph 42mm Rose Gold...
TOP
Audemars Piguet AP Offshore Chronograph 42mm Rose Gold...
C$ 70,554
Free shipping
Seller
Avi & Co NY
54
US
Bulgari Octo Finissimo Microtor  Ultrapiatto 40mm
TOP
Bulgari Octo Finissimo Microtor Ultrapiatto 40mm
C$ 14,020
Free shipping
Seller
Plus Watch - Luxury Watches
2482
IT
Audemars Piguet Offshore 37mm Stainless Steel with Diamonds
TOP
Audemars Piguet Offshore 37mm Stainless Steel with Diamonds
C$ 30,658
Free shipping
Seller
Avi & Co NY
54
US
Audemars Piguet AP Royal Oak Chronograph 41 Rose Gold Brown Dial
TOP
Audemars Piguet AP Royal Oak Chronograph 41 Rose Gold Brown Dial
C$ 62,857
Free shipping
Seller
Avi & Co NY
54
US
Audemars Piguet Ladies Royal Oak 33mm Frosted Rose Gold...
TOP
Audemars Piguet Ladies Royal Oak 33mm Frosted Rose Gold...
C$ 52,595
Free shipping
Seller
Avi & Co NY
54
US
Oris Aquis Date
TOP
Oris Aquis Date
C$ 1,926
Seller
CANTELI JOYEROS SL
 
ES
Ateliers deMonaco Tourbillon Oculus 1297 Titane
Straight from the manufacturer
Ateliers deMonaco Tourbillon Oculus 1297 Titane
C$ 92,374
BrandBoutique Member
Les Ateliers deMonaco SARL
Citizen Promaster
TOP
Citizen Promaster
C$ 624
Seller
Stormenstorm Juwelen
 
NL
Omega Seamaster Aqua Terra Ryder's CUP LIMITED 41.5mm
Omega Seamaster Aqua Terra Ryder's CUP LIMITED 41.5mm
C$ 3,847
Seller
Alux Watches
 
US
Rolex 2018  Rolex Oyster Perpetual 39mm Blue Green Stainless...
Rolex 2018 Rolex Oyster Perpetual 39mm Blue Green Stainless...
C$ 7,127
Seller
Collectors Coins & Jewelry
 
US
Omega Grey Side of the Moon Speedmaster UNWORN
Omega Grey Side of the Moon Speedmaster UNWORN
C$ 12,163
Seller
LBA Exquisite Time Pieces
5
US
Jacob & Co. SF 24, Black Titanium "Split Flap" 24 Timezone
Jacob & Co. SF 24, Black Titanium "Split Flap" 24 Timezone
Price on request
Seller
Heritage Auctions
 
US
Cuervo y Sobrinos Esplendidos Retrograde
Cuervo y Sobrinos Esplendidos Retrograde
C$ 3,714
Seller
WatchUKnow.com
6
US
IWC Big Pilot Midnight LE PETIT PRINCE Blue Dial  IW500916
IWC Big Pilot Midnight LE PETIT PRINCE Blue Dial IW500916
C$ 13,790
Seller
Orafi inc
 
US
Carl F. Bucherer 00.10919.08.13.01
Carl F. Bucherer 00.10919.08.13.01
C$ 6,222
Seller
LD Concept, LLC
 
US
TAG Heuer Formula 1 Calibre 7
TAG Heuer Formula 1 Calibre 7
C$ 1,860
Seller
Time Merchants
 
CA
Patek Philippe Annual Calendar
Patek Philippe Annual Calendar
C$ 79,535
Seller
Arco International
 
US
Oris Aquis CARLOS COSTE LIMITED IV Titanium Black 46mm
Oris Aquis CARLOS COSTE LIMITED IV Titanium Black 46mm
C$ 1,795
Seller
Alux Watches
 
US
Breitling 2018 Breitling Navitimer Cosmonaute Black 43mm...
Breitling 2018 Breitling Navitimer Cosmonaute Black 43mm...
C$ 8,553
Seller
Collectors Coins & Jewelry
 
US
Patek Philippe Calatrava
Patek Philippe Calatrava
C$ 24,372
Seller
Grand Plaza
 
US
Zenith El Primero Original 1969
Zenith El Primero Original 1969
C$ 5,516
Seller
HJ jewelers
 
US
Ball Trainmaster TMT Farenheit
Ball Trainmaster TMT Farenheit
C$ 2,758
Seller
WatchUKnow.com
6
US
Patek Philippe Ladies Gondolo  7041R-001
Patek Philippe Ladies Gondolo 7041R-001
C$ 32,712
Seller
Orafi inc
 
US
Carl F. Bucherer 00.10580.08.25.31.01
Carl F. Bucherer 00.10580.08.25.31.01
C$ 8,980
Seller
LD Concept, LLC
 
US
Omega Dynamic Manual New Old Stock
Omega Dynamic Manual New Old Stock
C$ 2,053
Seller
Time Merchants
 
CA
Parmigiani Fleurier Tonda Metrographe
Parmigiani Fleurier Tonda Metrographe
C$ 10,134
Free shipping
Seller
Miller-Wood LLC
 
US
Omega Seamaster Ploprof White 1200m White  Rubber
Omega Seamaster Ploprof White 1200m White Rubber
C$ 6,413
Seller
Alux Watches
 
US
Rolex NEW APRIL 2018 Ladies Rolex DateJust 31 Blue Roman 31mm...
Rolex NEW APRIL 2018 Ladies Rolex DateJust 31 Blue Roman 31mm...
C$ 7,047
Seller
Collectors Coins & Jewelry
 
US
Graham Chronofighter PVD/Sahara on Rubber Strap NEW w/ B&P
Graham Chronofighter PVD/Sahara on Rubber Strap NEW w/ B&P
C$ 6,286
Seller
Orlando Watch Company
 
US
Oris Divers Sixty Five
Oris Divers Sixty Five
C$ 1,347
Seller
HJ jewelers
 
US
Tutima Grand Classic Chrono 85th Anniversary
Tutima Grand Classic Chrono 85th Anniversary
C$ 3,714
Seller
WatchUKnow.com
6
US
Chopard Imperiale Womans 388541-3004
Chopard Imperiale Womans 388541-3004
C$ 13,085
Seller
Orafi inc
 
US
Carl F. Bucherer 00.10623.08.33.01
Carl F. Bucherer 00.10623.08.33.01
C$ 9,814
Seller
LD Concept, LLC
 
US
Rolex 116300
Rolex 116300
C$ 11,866
Seller
Lana's Jewelry
8
US
TAG Heuer Carrera Lady
TAG Heuer Carrera Lady
C$ 3,201
Free shipping
Seller
Miller-Wood LLC
 
US
Oris Aquis Date Automatic Steel White 36mm Unisex Rubber
Oris Aquis Date Automatic Steel White 36mm Unisex Rubber
C$ 768
Seller
Alux Watches
 
US
Rolex NEW 2018 Rolex DateJust 41 II 126333 Two-Tone Stainless...
Rolex NEW 2018 Rolex DateJust 41 II 126333 Two-Tone Stainless...
C$ 12,756
Seller
Collectors Coins & Jewelry
 
US
Bremont Martin Baker 2 Anthracite full B&P + extra strap
Bremont Martin Baker 2 Anthracite full B&P + extra strap
C$ 4,490
Seller
Orlando Watch Company
 
US
Ball Fireman Night Train Read
Ball Fireman Night Train Read
C$ 1,889
Seller
IT'S ABOUT TIME & JEWELRY
CA
Ball Trainmaster Cannonball S
Ball Trainmaster Cannonball S
C$ 2,502
Seller
Kuhn's Jewelers
US
Breguet Type XXII Transatlantique Flyback Chronograph 3880ST/H...
Breguet Type XXII Transatlantique Flyback Chronograph 3880ST/H...
C$ 18,601
Seller
Orafi inc
 
US
Carl F. Bucherer 00.10632.22.33.01
Carl F. Bucherer 00.10632.22.33.01
C$ 23,412
Seller
LD Concept, LLC
 
US
Seiko Grand Seiko Peacock SBGJ227
Seiko Grand Seiko Peacock SBGJ227
C$ 9,365
Free shipping
Seller
Properly Wound
 
US
Raymond Weil 2837-PC-00659
Raymond Weil 2837-PC-00659
C$ 1,148
Seller
Glezerkraus
 
US
Armand Nicolet MO3 Moon Date  34mm Steel MOP
Armand Nicolet MO3 Moon Date 34mm Steel MOP
C$ 1,795
Seller
Alux Watches
 
US
Omega NOS #1957/5957 Omega Speedmaster 50th Anniversary...
Omega NOS #1957/5957 Omega Speedmaster 50th Anniversary...
C$ 12,828
Seller
Collectors Coins & Jewelry
 
US
TAG Heuer Monaco Sincere “Black McQueen” chrono
TAG Heuer Monaco Sincere “Black McQueen” chrono
C$ 7,184
Seller
Orlando Watch Company
 
US
Hamilton Intra-Matic
Hamilton Intra-Matic
C$ 2,515
Seller
IT'S ABOUT TIME & JEWELRY
CA
Zenith El Primero Striking 10th Chronograph 03.2041.4052 Watch...
Zenith El Primero Striking 10th Chronograph 03.2041.4052 Watch...
C$ 10,006
Free shipping
Seller
Crown & Caliber
10
US
Patek Philippe Complications Ladies Watch 4968G-001
Patek Philippe Complications Ladies Watch 4968G-001
Price on request
Seller
Orafi inc
 
US
Carl F. Bucherer 00.10612.08.33.01
Carl F. Bucherer 00.10612.08.33.01
C$ 4,490
Seller
LD Concept, LLC
 
US
Seiko Grand Seiko SBGH267G LE
Seiko Grand Seiko SBGH267G LE
C$ 8,852
Free shipping
Seller
Properly Wound
 
US
Raymond Weil Tradition
Raymond Weil Tradition
C$ 706
Seller
Glezerkraus
 
US
Breitling Avenger II Seawolf Yellow Black M17331E2/I530 LIMITED
Breitling Avenger II Seawolf Yellow Black M17331E2/I530 LIMITED
C$ 3,847
Seller
Alux Watches
 
US
Rolex 2017 Rolex DateJust 41 White Stick 126300 41mm Smooth...
Rolex 2017 Rolex DateJust 41 White Stick 126300 41mm Smooth...
C$ 8,716
Seller
Collectors Coins & Jewelry
 
US
Graham Silverstone RS  Blue NEW w/ B&P
Graham Silverstone RS Blue NEW w/ B&P
C$ 5,131
Seller
Orlando Watch Company
 
US
Breitling Super Avenger II
Breitling Super Avenger II
C$ 5,965
Seller
Lana's Jewelry
8
US
Ball Trainmaster
Ball Trainmaster
C$ 2,309
Seller
Kuhn's Jewelers
US
Girard Perregaux World Time WW TC Chrono BMW Americas Cup...
Girard Perregaux World Time WW TC Chrono BMW Americas Cup...
C$ 8,916
Seller
Orafi inc
 
US
Carl F. Bucherer 00.10901.08.26.01
Carl F. Bucherer 00.10901.08.26.01
C$ 6,607
Seller
LD Concept, LLC
 
US
Doxa Sharkhunter Military Sub (Black) 5000T Watch with PVD...
Doxa Sharkhunter Military Sub (Black) 5000T Watch with PVD...
C$ 2,341
Free shipping
Seller
Crown & Caliber
10
US
Raymond Weil Parsifal
Raymond Weil Parsifal
C$ 1,090
Seller
Glezerkraus
 
US
Breitling Avenger II Seawolf Yellow Black M17331E2/I530 LIMITED
Breitling Avenger II Seawolf Yellow Black M17331E2/I530 LIMITED
C$ 3,591
Seller
Alux Watches
 
US
Breitling NEW Breitling SuperOcean Heritage Silver White...
Breitling NEW Breitling SuperOcean Heritage Silver White...
C$ 4,610
Seller
Collectors Coins & Jewelry
 
US
Ball MOON PHASE
Ball MOON PHASE
C$ 1,889
Seller
IT'S ABOUT TIME & JEWELRY
CA
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.

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