Over 400,000 watches covered by Chrono24 Buyer Protection

Our Most Popular Models


View

Sort by

Patek Philippe Annual Calendar 5146G-010 Unworn White gold 39mm Automatic
TOP
Patek Philippe Annual Calendar 5146G-010
C$ 53,692
Free shipping
Professional dealer
209
US
Patek Philippe Nautilus 5990/1R-001 New Rose gold 40.5mm Automatic
TOP
Patek Philippe Nautilus Travel Time Rose Gold Blue dial 2021
C$ 530,528
Free shipping
Professional dealer
209
US
Eterna Tangaroa 2949.41.16.0277 New Steel 42mm Automatic
TOP
Eterna Moonphase Chronograph 42mm Triple Calendar
C$ 2,632
Professional dealer
57
HK
Omega Speedmaster Racing 326.30.40.50.03.001 Very good Steel 40mm Automatic
TOP
Omega Speedmaster Racing Reference #: 326.30.40.50.03.001
C$ 5,114
Professional dealer
89
US
Rolex Datejust 126200 New Steel 36mm Automatic
TOP
Rolex 2021 Datejust 36 Wimbledon Oyster NEW 126200 Slate Green...
C$ 12,458
Professional dealer
575
US
Audemars Piguet Royal Oak Chronograph 26315ST.OO.1256ST.02 New Steel 38mm Automatic
TOP
Audemars Piguet Royal Oak Chronograph 26315ST
C$ 54,459
Professional dealer
423
US
Breguet Marine 5817ST/12/5V8 Very good Steel 39mm Automatic
TOP
Breguet Marine
C$ 13,806
Professional dealer
292
US
Rolex Submariner Date 16613 Very good Gold/Steel 40mm Automatic
TOP
Rolex 2007 Blue Submariner with Box and Papers
C$ 16,491
Professional dealer
84
US
Omega Speedmaster Professional Moonwatch 311.32.42.30.04.003 Good Steel 42mm Manual winding
TOP
Omega Speedmaster Snoopy Apollo 13 45th Anniversary Extremely...
C$ 58,436
Professional dealer
14
ES
Vacheron Constantin Patrimony 86020/000R-9239 New Rose gold 42.5mm Automatic
TOP
Vacheron Constantin Patrimony Bi-Retrograde
C$ 35,795
Professional dealer
353
US
IWC IW387905 Unworn Ceramic 41mm Automatic
TOP
IWC Tribute To 3705 Watch Chronograph Edition
C$ 21,669
Professional dealer
9
US
Ulysse Nardin Marine 263-22 Very good Steel 38mm Automatic
TOP
Ulysse Nardin marine Chronometer
C$ 4,468
Free shipping
Professional dealer
6
US
Patek Philippe Nautilus 5711/1A Very good Steel 40mm Automatic Canada, Delta
TOP
Patek Philippe 5711/1A Nautilus, Blue Dial, AAA, 2008 Geneva Seal
C$ 139,200
Private Seller
 
CA
Rolex Oyster Perpetual 31 277200 New Steel 31mm Automatic
TOP
Rolex 2021 Oyster Perpetual 31 Coral Red Dial NEW 277200
C$ 9,901
Professional dealer
575
US
Rolex Datejust 16030 Very good Steel 36mm Automatic
TOP
Rolex Datejust 36 Edelstahl Silver Silber Automatic Automatik...
C$ 7,270
Professional dealer
690
DE
IWC Portofino Hand-Wound IW516101 New White gold 45mm Manual winding
TOP
IWC Hand Wound Big Date 8 Days IW516101
C$ 18,536
Professional dealer
292
US
Tudor Black Bay Steel 79730 Unworn Steel 41mm Automatic
TOP
Tudor Unworn 2021 Heritage Black Bay Steel
C$ 4,474
Professional dealer
84
US
Audemars Piguet Royal Oak Selfwinding 15400st.oo.1220st.01 Very good Steel 41mm Automatic
TOP
Audemars Piguet Royal Oak Selfwinding 41mm Stainless Steel...
C$ 56,888
Free shipping
Professional dealer
209
US
Breguet Reine de Naples 8968BR/11/986 0D00 New Rose gold 34.95mm Automatic
TOP
Breguet Reine De Naples 8968BR/11/986 0D00
C$ 21,349
Professional dealer
353
US
Omega Speedmaster Professional Moonwatch 145.022 Very good Steel 42mm Manual winding Canada, Toronto
Omega 42mm Speedmaster Professional 861 Movement 145022
C$ 5,800
Professional dealer
 
CA
Rolex GMT-Master II 16710T Unworn Steel 40mm Automatic
TOP
Rolex GMT-Master II UN-WORN Boxes Papers Pepsi Blue Red Bezel...
C$ 24,243
Professional dealer
179
US
Omega Seamaster Diver 300 M 22525000 Good Steel 36mm Automatic Canada, Shawinigan
TOP
Omega Seamaster Professional Diver 300 M Chronometer
C$ 2,927
Private Seller
 
CA
Blancpain Fifty Fathoms 5015 12B40 052A Unworn Titanium 45mm Automatic
Blancpain Blanpain Fifty Fathoms Automatik Titan Ref. 5015...
C$ 17,075

Sold by Chrono24

DE
Patek Philippe Nautilus 5711/1A-010 Very good Steel 40mm Automatic
TOP
Patek Philippe Nautilus Stainless Steel Blue Dial Watch...
C$ 139,343
Professional dealer
28
US
Franck Muller Vanguard V45 SC DT TT BR.5N New Titanium 44mm Automatic
TOP
Franck Muller Vanguard V45 SC DT TT BR.5N
C$ 8,693
Professional dealer
292
US
Tudor Black Bay 79230R Very good Steel 41mm Automatic
TOP
Tudor Heritage Black Bay
C$ 4,027
Professional dealer
84
US
Audemars Piguet Royal Oak Selfwinding 15400OR.OO.1220OR.03 Unworn Rose gold 41mm Automatic
TOP
Audemars Piguet Royal Oak Selfwinding
C$ 125,920
Free shipping
Professional dealer
209
US
Breguet Marine 3400 Very good Platinum 35.5mm Automatic
TOP
Breguet Marine Platin Fullset Platinum 950 Classique Automatik...
C$ 17,440
Professional dealer
690
DE
Omega Seamaster 300 166.024 Good Steel 42mm Automatic Canada, Toronto
Omega Vintage Big Triangle Seamaster 300 166.024 Automatic
C$ 8,800
Professional dealer
 
CA
Rolex Submariner Date 16610 Unworn Steel 40mm Automatic
TOP
Rolex Submariner Date 2000 Boxes Papers Black Dial Bezel...
C$ 17,741
Professional dealer
179
US
Richard Mille RM 010 RM 010 AG RG Very good Rose gold Automatic Canada, Winnipeg
TOP
Richard Mille RM 010
C$ 250,000
Private Seller
 
CA
Tudor Submariner 79090 Very good Steel 39mm Automatic
Tudor Submariner Prince Oysterdate Automatik Edelstahl...
C$ 9,183

Sold by Chrono24

DE
Rolex Sea-Dweller 126603-0001 Very good Yellow gold 43mm Automatic
TOP
Rolex Sea-Dweller Two Tone 18k Gold and Steel 43mm 126603 Box...
C$ 22,883
Professional dealer
28
US
Franck Muller Vanguard V 45 SC DT YACHTING New Steel 44mm Automatic
TOP
Franck Muller Vanguard V45 SC DT YACHTING
C$ 8,693
Professional dealer
292
US
Rolex Datejust Turn-O-Graph 16263 Very good Gold/Steel 36mm Automatic
TOP
Rolex Datejust Turn-O-Graph, Box and Papers, Blue Dial, Oyster...
C$ 9,140
Professional dealer
84
US
Rolex Submariner (No Date) 114060 Unworn Steel 40mm Automatic
TOP
Rolex Submariner Ceramic Bezel Stainless Steel 40mm Black Dial...
C$ 17,833
Free shipping
Professional dealer
209
US
Rolex Sky-Dweller 326934 New Steel 42mm Automatic
TOP
Rolex 2021 Sky-Dweller Black Dial Stickers Oyster Box/Papers/Card
C$ 31,958
Free shipping
Professional dealer
195
US
Rolex GMT-Master 1675 Good Steel 40mm Automatic Canada, Toronto
Rolex 1968 GMT Master 1675 Wristwatch Riveted Bracelet...
C$ 20,500
Professional dealer
 
CA
Rolex Day-Date 36 18238 Unworn Yellow gold 36mm Automatic
TOP
Rolex Day-Date President 36 Boxes Papers Emerald Green Index...
C$ 29,777
Professional dealer
179
US
Rolex Yacht-Master 169622 Unworn Steel 29mm Automatic Canada, Calgary
TOP
Rolex Yacht-Master
C$ 9,895
Private Seller
 
CA
Tudor Pelagos 25500TN Very good Titanium 42mm Automatic
Tudor Pelagos Automatik Titan Herrenuhr Saphirglas Ref....
C$ 4,781

Sold by Chrono24

DE
Breitling Superocean Heritage AB2030161C1A1 New Steel 44mm Automatic
Breitling Superocean Heritage II B20
C$ 4,290
Professional dealer
 
US
Vacheron Constantin Historiques 47300/000J-9065 Very good Yellow gold Automatic
TOP
Vacheron Constantin Historique Toledo 1952
C$ 21,732
Professional dealer
292
US
Rolex Explorer 1016 Very good Steel 36mm Automatic
TOP
Rolex Explorer 1016 Matte Dial with Pumpkin Lume
C$ 25,312
Professional dealer
84
US
Rolex Sky-Dweller 326934 New Steel 42mm Automatic
TOP
Rolex Sky-Dweller Stainless Steel Blue Dial
C$ 38,351
Free shipping
Professional dealer
209
US
Vacheron Constantin Overseas 4500V/110A-B128 New Steel 41mm Automatic
TOP
Vacheron Constantin 2021 Overseas Blue Dial Steel/Leather/Rubb...
C$ 50,495
Free shipping
Professional dealer
195
US
Rolex Chronograph 6234 Good Steel 36mm Manual winding Canada, Toronto
Rolex 1957 Pre Daytona 6234 Chronograph Stainless Steel
C$ 56,900
Professional dealer
 
CA
Rolex Submariner Date 16610 Unworn Steel 40mm Automatic
TOP
Rolex Submariner Date 2007 Boxes Papers Black Dial Bezel...
C$ 17,873
Professional dealer
179
US
Rolex Daytona 116519LN Unworn White gold 40mm Automatic Canada, Toronto
TOP
Rolex Daytona 116519LN Oysterflex JUNE 2021 NEVER WORN Black...
C$ 58,000
Private Seller
 
CA
Jaeger-LeCoultre Reverso Classique 250.1.86 Very good Yellow gold 33mm Manual winding
Jaeger-LeCoultre Reverso 18K (0,750) Gold Handaufzug Damenuhr...
C$ 8,120

Sold by Chrono24

DE
Rolex GMT-Master II 126710BLRO New Steel 40mm Automatic
TOP
Rolex GMT-Master II Jubilee Pepsi 126710 BLRO Ceramic Red Blue
C$ 28,764
Professional dealer
28
US
Breitling Superocean Heritage 42 A17321 Good Steel 42mm Automatic
Breitling Superocean Heritage
C$ 3,771
Professional dealer
 
US
Breitling Old Navitimer A13022 Very good Steel 41mm Automatic
TOP
Breitling Navitimer A13022, Serviced + Breitling Strap
C$ 4,922
Professional dealer
84
US
Audemars Piguet Royal Oak Offshore Chronograph 26470ST.OO.A027CA.01 Very good Steel 42mm Automatic
TOP
Audemars Piguet Royal Oak Offshore Chronograph Navy
C$ 36,434
Free shipping
Professional dealer
209
US
Omega Seamaster 522.30.42.20.04.001 Very good Steel 42mm Automatic
TOP
Omega 2021 Seamaster Tokyo 2020 Olympics 300M White Co-Axial...
C$ 7,669
Free shipping
Professional dealer
195
US
Rolex Oyster Perpetual Date 1503 Very good Yellow gold 34mm Automatic Canada, Toronto
Rolex 1980 Vintage Date Mens 14K Yellow Gold 1503 Hang Tag
C$ 6,100
Professional dealer
 
CA
Rolex Datejust 16220 Unworn Steel 36mm Automatic
TOP
Rolex Datejust 36 Boxes Papers Porcelain White Dial Engine...
C$ 10,158
Professional dealer
179
US
Eterna 7661.41.56.1352 Unworn Steel 42mm Automatic Canada, HALIFAX
TOP
Eterna Adventic GMT Manufacture
C$ 1,636
Private Seller
 
CA
Omega Speedmaster Reduced 3510.50.00 Very good Steel 39mm Automatic
Omega Speedmaster Reduced Chronograph Automatik Stahl Herrenuh...
C$ 4,022

Sold by Chrono24

DE
Patek Philippe Twenty~4 7300/1200A-011 New Steel Automatic
TOP
Patek Philippe 2021 Twenty~4 Green Dial Steel Box/Papers...
C$ 38,224
Professional dealer
28
US
Rolex Datejust II 126331 New Gold/Steel 41mm Automatic
TOP
Rolex Datejust 126331 Wimbledon
C$ 21,093
Professional dealer
172
US
Rolex Explorer 214270 Very good Steel 39mm Automatic
TOP
Rolex Never Polished 39mm Explorer Mk2 Dial
C$ 13,039
Professional dealer
84
US
Rolex Oyster Perpetual 31 277200 New Steel 31mm Automatic
TOP
Rolex Oyster Perpetual 31mm Steel Pink Dial 277200
C$ 8,821
Free shipping
Professional dealer
209
US
Rolex Datejust II 126331 New Gold/Steel 41mm Automatic
TOP
Rolex Datejust 41 Chocolate Index Fluted Jubilee Rose Gold/Eve...
C$ 20,453
Free shipping
Professional dealer
195
US

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


This page contains information about:


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.