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Zenith Defy El Primero 95.9000.9004/78.R582 New Titanium 44.00mm Automatic
TOP
Zenith Defy El Primero 21 Titanium / Skeleton / Alligator -...
C$ 11,936
Free shipping
Verified Dealer
2797
US
Hublot Classic Fusion Chronograph 521.NX.1171.LR New Titanium 45mm Automatic
TOP
Hublot Classic Fusion Chronograph Titanium Automatic Black...
C$ 10,412
Free shipping
Verified Dealer
2797
US
Rolex Oyster Perpetual Date Rolex Oyster Perpetual Date 15505 Good Gold/Steel 34mm Automatic
TOP
Rolex Oyster Perpetual Date
C$ 5,443
Verified Dealer
 
US
Jaeger-LeCoultre Reverso (submodel) Q3258470 Unworn Steel 32.5mm Quartz
TOP
Jaeger-LeCoultre Reverso One Re edition Complete Set Full...
C$ 4,765
Verified Dealer
330
SG
Tissot Heritage T1244271603100 New Steel 43mm Automatic Canada, Toronto
TOP
Tissot Heritage 1973 Limited Edition
C$ 2,376
Verified Dealer
238
CA
Rolex Datejust 126334 New Steel 41mm Automatic
TOP
Rolex Datejust 41 126334 NEW CARD 2020
C$ 15,312
Verified Dealer
337
US
Breguet Marine 5817ST/12/5V8 New Steel 39mm Automatic
Breguet Marine Big Date 5817st/12/5v8
C$ 18,921
Verified Dealer
195
US
Hublot King Power 715.CI.1110.RX Very good Ceramic 48mm Automatic
TOP
Hublot Big Bang King Power Automatic Chronograph All Black...
C$ 20,418
Free shipping
Verified Dealer
63
US
Omega Speedmaster Professional Moonwatch 311.32.40.30.02.001 Very good Steel 39.7mm Manual winding
Omega Speedmaster Professional Moonwatch
C$ 8,848
Free shipping
Verified Dealer
118
US
Rolex Lady-Datejust 179178 Very good Yellow gold 26mm Automatic Canada, Woodbridge
Rolex Lady-Datejust Gold Diamond Dial 179178
C$ 18,414
Verified Dealer
 
CA
Rolex Submariner Date 16613 Very good Gold/Steel 40mm Automatic Canada, Strathmore
TOP
Rolex Submariner Date
C$ 10,750
Private Seller
 
CA
Rolex GMT-Master 16750 Very good Steel 40mm Automatic
TOP
Rolex GMT-Master
C$ 27,184
Verified Dealer
17
ES
IWC Pilot Double Chronograph IW3713 Very good Yellow gold 42mm Automatic
TOP
IWC Pilot Double Chronograph Split Second
C$ 36,072
Verified Dealer
36
US
Tissot Heritage T1194051603701 New Steel 42mm Manual winding Canada, Toronto
TOP
Tissot Heritage Petite Seconde T1194051603701
C$ 1,169
Verified Dealer
238
CA
Patek Philippe Aquanaut 5067A Good Steel
TOP
Patek Philippe Aquanaut Luce Baby Blue Diamond Bezel 5067A
C$ 38,794
Free shipping
Verified Dealer
51
US
Audemars Piguet Royal Oak Offshore 26007BA.OO.D088CR.01 Very good Yellow gold 44mm Automatic
Audemars Piguet Royal Oak Offshore Arnold 26007BA.OO.D088CR.01
C$ 40,156
Verified Dealer
195
US
Ulysse Nardin Dual Time 3346-126/92 New Rose gold 42mm Automatic
TOP
Ulysse Nardin Rose Gold Classic Dual Time Automatic GMT Watch...
C$ 36,072
Free shipping
Verified Dealer
63
US
Omega Speedmaster Date 323.21.40.44.01.001 New Gold/Steel 40mm Automatic
Omega Speedmaster Date Chronograph
C$ 7,480
Verified Dealer
7
GR
Rolex Datejust II 126331 Very good Gold/Steel 41mm Automatic
TOP
Rolex Datejust
C$ 18,376
Free shipping
Verified Dealer
118
US
Audemars Piguet Royal Oak Perpetual Calendar 26579CE.OO.1225CE.01 Very good Ceramic 41mm Automatic
Audemars Piguet Royal Oak Perpetual Calendar Black Ceramic...
C$ 199,339
Verified Dealer
24
UK
Zenith El Primero 36'000 VpH 03.2040.400/69.C494 New Steel 42mm Automatic
TOP
Zenith El Primero - Chronomaster - 42mm - 36'000 VpH -...
C$ 7,725
Free shipping
Verified Dealer
427
US
Hublot Big Bang Unico 411.YL.5190.NR.ITI15 Very good Carbon 45mm Automatic
Hublot Big Bang Chronograph Unico Italia Independent BLUE...
C$ 18,177
Verified Dealer
1331
DE
Audemars Piguet Royal Oak Offshore Chronograph 26470OR.OO.A002CR.01 Good Rose gold 42mm Automatic
Audemars Piguet オーデマピゲ ロイヤルオーク オフショア クロノ 26470OR.OO.A002CR.01...
C$ 50,995
Verified Dealer
67
JP
Rolex Submariner (No Date) 114060 Very good Steel 40mm Automatic Canada, Calgary
TOP
Rolex Submariner (No Date)
C$ 12,800
Private Seller
 
CA
IWC Portofino Hand-Wound IW516101 New White gold 45mm Manual winding
IWC Hand Wound Big Date 8 Days IW516101
C$ 19,057
Verified Dealer
195
US
Breitling Avenger Blackbird V173104A/CA23 Unworn Titanium 48mm Automatic
TOP
Breitling Avenger Blackbird 48mm Boutique Edition Watch...
C$ 5,507
Free shipping
Verified Dealer
63
US
Rolex Explorer II 216570 Very good Steel 42mm Automatic
Rolex Explorer II
C$ 13,408
Free shipping
Verified Dealer
273
US
Patek Philippe Minute Repeater Perpetual Calendar 5207G-001 New White gold 41mm Automatic
Patek Philippe Minute Repeater Perpetual Calendar 5207G
C$ 1,197,863
Verified Dealer
41
US
Breitling Avenger A13317101C1A1 New Steel 45mm Automatic
TOP
Breitling Avenger Chronograph 45
C$ 6,248
Verified Dealer
9
US
Omega Speedmaster Professional Moonwatch 311.33.42.30.01.001 New Steel 42mm Manual winding
TOP
Omega Speedmaster Professional Moonwatch - Hesalite - Strap -...
C$ 5,955
Free shipping
Verified Dealer
427
US
Omega Speedmaster Professional Moonwatch Moonphase 304.63.44.52.02.001 New Yellow gold Automatic
TOP
Omega Moonphase Speedmaster 304.63.44.52.02.001 Yellow Gold...
C$ 28,565
Verified Dealer
736
US
Vacheron Constantin Patrimony 81180/000J-9118 Very good Yellow gold 40mm Manual winding
TOP
Vacheron Constantin Grand Taille
C$ 15,654
Verified Dealer
398
US
Breitling Navitimer 806 Fair Yellow gold 40mm Manual winding Canada, Toronto
TOP
Breitling Navitimer
C$ 5,999
Private Seller
 
CA
Franck Muller Vanguard V45 SC DT TT BR.5N New Titanium 44mm Automatic
Franck Muller Vanguard V45 SC DT TT BR.5N
C$ 8,848
Verified Dealer
195
US
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic
TOP
Rolex July 2020 GMT-Master II Batman/Batgirl Blue/Black Bezel...
C$ 22,459
Free shipping
Verified Dealer
63
US
Rolex Datejust II 126331 Unworn Gold/Steel 41mm Automatic
TOP
Rolex Datejust II Stainless Steel and 18k Everose Gold...
C$ 20,214
Free shipping
Verified Dealer
 
US
Audemars Piguet Royal Oak Offshore Chronograph 25940OK.OO.D002CA.01 Very good Rose gold 42mm Automatic
Audemars Piguet Royal Oak Offshore Chronograph Rose Gold...
C$ 37,433
Verified Dealer
41
US
Ulysse Nardin Dual Time 3343-126/91 Unworn Steel 42mm Automatic
TOP
Ulysse Nardin Dual Time Manufacture 42mm 3343-126/91 Steel...
C$ 4,831
Verified Dealer
1050
US
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 New Steel 42mm Manual winding
TOP
Omega Speedmaster Professional Moonwatch - Hesalite
C$ 6,330
Free shipping
Verified Dealer
427
US
TAG Heuer Formula 1 Lady CAH1212 Good Ceramic 41mm Quartz
TAG Heuer Formula 1 Quartz Stainless Steel,Ceramic Men's...
C$ 2,276
Free shipping
Verified Dealer
832
JP
Rolex Chronograph 6234 Fair Steel Manual winding
TOP
Rolex Oyster Chronograph "Pre-Daytona" Stainless Steel 6234
C$ 63,283
Free shipping
Verified Dealer
16
US
Chopard Mille Miglia 168571-3004 Very good Steel 44mm Manual winding Canada, Burlington
TOP
Chopard 4105091 Chopard Mille Miglia Race Edition no 826/1000
C$ 6,000
Private Seller
 
CA
Jaquet-Droz Petite Heure Minute J005000570 Very good Steel 35mm Automatic
Jaquet-Droz Petite Heure Minute J005000570
C$ 6,534
Verified Dealer
195
US
Rolex Submariner (No Date) 114060 Very good Steel 40mm Automatic
TOP
Rolex Submariner No Date - Box/Papers/Card - July 2019
C$ 12,930
Free shipping
Verified Dealer
63
US
Rolex Submariner Date 16808 Very good Yellow gold 40mm Automatic
TOP
Rolex Submariner Date 40mm 18k Yellow Gold
C$ 28,585
Free shipping
Verified Dealer
 
US
Audemars Piguet Royal Oak Selfwinding 15400st.oo.1220st.01 Good Steel 41mm Automatic
Audemars Piguet Royal Oak Black Dial 41mm Stainless Steel 15400ST
C$ 37,433
Verified Dealer
41
US
Audemars Piguet Royal Oak Offshore Chronograph 26568OM.OO.A004CA.01 Very good Rose gold 44mm Automatic
Audemars Piguet Royal Oak Offshore Chronograph Michael Schumacher
C$ 137,475
Verified Dealer
33
US
Omega Speedmaster Racing 329.30.44.51.04.001 New Steel Automatic
TOP
Omega Speedmaster Racing - White Dial - 2020 Omega 5 Year...
C$ 9,188
Free shipping
Verified Dealer
427
US
TAG Heuer Carrera Heuer-02T CAR5A8K.FT6172 New Titanium 45mm Automatic
TOP
TAG Heuer Calibre HEUER 02T Nanograph
C$ 28,585
Verified Dealer
398
US
Blancpain Fifty Fathoms Bathyscaphe 5200-0240-52A Very good Ceramic 43.6mm Automatic
TOP
Blancpain Fifty Fathoms Bathyscaphe Chronograph Ocean Commitme...
C$ 20,411
Verified Dealer
431
US
Rolex Sky-Dweller 326934 New Steel 42mm Automatic
TOP
Rolex Sky-Dweller NEW CARD 2020
C$ 35,391
Verified Dealer
75
US
Vacheron Constantin Patrimony 86020/000R-9239 New Red gold 42.5mm Automatic
Vacheron Constantin Patrimony Bi-Retrograde Day & Date...
C$ 48,323
Verified Dealer
195
US
Audemars Piguet Royal Oak Offshore Chronograph 26170ST.OO.D101CR.02 Very good Steel 42mm Automatic
TOP
Audemars Piguet Royal Oak Offshore Panda Chronograph Box/Paper...
C$ 23,820
Free shipping
Verified Dealer
63
US
Girard Perregaux 49931 Very good Titanium 43mm Automatic Canada, Oakville
TOP
Girard Perregaux BMW Oracle Racing limited Edition of 750
C$ 4,990
Private Seller
 
CA
Audemars Piguet Royal Oak Perpetual Calendar 26585CE.OO.1225CE.01 New Ceramic 41mm Automatic
Audemars Piguet Royal Oak Perpetual Calendar 26585CE.OO.1225CE.01
C$ 401,556
Verified Dealer
41
US
Ulysse Nardin Marine Chronometer Manufacture 1185-126/45 New Gold/Steel 43mm Automatic
TOP
Ulysse Nardin Marine Manufacture 18k Rose Gold Steel 1185-126/...
C$ 7,213
Verified Dealer
1050
US
Omega Seamaster Diver 300 M 210.30.42.20.01.001 New Steel 42mm Automatic
TOP
Omega Seamaster 300M - 42mm - Black Wave Dial - Omega 5yr...
C$ 5,819
Free shipping
Verified Dealer
427
US
Rolex GMT-Master II 116710LN Very good Steel 40mm Automatic
Rolex GMT-Master II Custom Diamond
C$ 23,324
Verified Dealer
37
IT
Rolex Day-Date 40 228235 Unworn Rose gold 40mm Automatic
TOP
Rolex Day-date 40 Everose Gold Olive Green Dial
C$ 55,741
Free shipping
Verified Dealer
 
US
Audemars Piguet Millenary 4101 15350ST.OO.D002CR.01 New Steel 47mm Automatic
TOP
Audemars Piguet Millenary 4101
C$ 22,460
Verified Dealer
398
US
Patek Philippe Aquanaut 5065J-001 Very good Yellow gold 38mm Automatic
Patek Philippe Aquanaut 5065J-001
C$ 78,950
Verified Dealer
195
US
Tudor Black Bay GMT 79830RB New Steel 41mm Automatic
TOP
Tudor Black Bay GMT Pepsi Box/Papers/Card 79830RB July 2020
C$ 6,466
Free shipping
Verified Dealer
63
US
Tudor Black Bay M79230N-0008 Unworn Steel 41mm Automatic
Tudor Black Bay
C$ 4,263
Verified Dealer
CZ
Audemars Piguet Royal Oak Jumbo 15202ST.OO.1240ST.01 Very good Steel 39mm Automatic
Audemars Piguet Royal Oak 39mm Jumbo 15202ST.OO.1240ST.01
C$ 60,914
Verified Dealer
41
US

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch