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IWC Pilot Mark IW325501 Very good Steel 39mm Automatic
TOP
IWC Pilot Mark XVI 39mm – Full Set – Just Serviced by IWC
C$ 4,486
Professional dealer
5
US
IWC Portofino Chronograph IW391031 New Steel 42mm Automatic
TOP
IWC Portofino Chronograph Edition 150 Years Automatic Silver...
C$ 6,988
Professional dealer
4262
US
Omega Seamaster Planet Ocean 215.92.46.22.01.003 New Ceramic 45.5mm Automatic
TOP
Omega Seamaster Planet Ocean 600M Co-axial Master Chronometer...
C$ 9,962
Professional dealer
4262
US
Omega De Ville Co-Axial 431.13.42.51.02.001 New Steel 42mm Automatic
TOP
Omega De Ville Co-Axial Chronograph 42 mm Automatic Silver...
C$ 7,904
Professional dealer
4262
US
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.006 New Steel 42mm Manual winding
TOP
Omega Speedmaster Moonwatch Professional Chronograph 42 mm...
C$ 7,107
Free shipping
Professional dealer
16
HK
Patek Philippe Aquanaut 5168G-010 Very good White gold 42mm Automatic
TOP
Patek Philippe Aquanaut White Gold Jumbo Khaki Green Arabic...
C$ 103,772
Free shipping
Professional dealer
346
US
Ulysse Nardin Marine Chronograph 1533-150/40 New Steel 43mm Automatic Canada, Vancouver
Ulysse Nardin Marine Chronograph , APRIL 20, 2021 STICKERS...
C$ 12,200
Professional dealer
15
CA
Rado HyperChrome Chronograph R32259153 New Steel 44.9mm Quartz Canada, West Vancouver
TOP
Rado Hyperchrome Chronograph 45mm | R32259153
C$ 1,710
Free shipping
Professional dealer
43
CA
IWC Portuguese Automatic IW500704 Very good Steel 42.3mm Automatic
TOP
IWC Portugieser 43mm 7 Day Power Reserve Automatic IW500704
C$ 10,665
Professional dealer
 
US
Rolex Air King 114200 Very good Steel 34mm Automatic
TOP
Rolex Air-King Ref 14200 34mm Stainless Steel Oyster Bracelet...
C$ 9,411
Professional dealer
21
US
Rolex Sky-Dweller 326235 New Rose gold 42mm Automatic
TOP
Rolex 2021 Sky-Dweller Everose Gold OysterFlex NEW Slate Dial...
C$ 59,598
Professional dealer
524
US
Rolex Datejust 126334 New Steel 41mm Automatic
Rolex Datejust
C$ 14,430
Professional dealer
35
US
Omega Seamaster Diver 300 M 210.90.42.20.01.001 Very good Titanium 42mm Automatic
TOP
Omega Seamaster Diver 300M 007 No Time to Die James Bond
C$ 11,292
Professional dealer
60
US
IWC Ingenieur Automatic IW323312 New Rose gold
TOP
IWC Ingenieur Automatic Boutique Limited Edition (New Full Set)
C$ 20,191
Free shipping
Professional dealer
16
HK
Patek Philippe Calatrava 5227J-001 Unworn Yellow gold 39mm Automatic
TOP
Patek Philippe Calatrava Yellow Gold Lacquered Index Dial...
C$ 48,937
Free shipping
Professional dealer
346
US
Tudor Submariner 94010 Very good Steel 40mm Automatic Canada, Vancouver
Tudor Submariner, Royal Canadian Navy.
C$ 18,500
Professional dealer
15
CA
Rado HyperChrome Captain Cook R32505315 New Steel 42mm Automatic Canada, West Vancouver
TOP
Rado Captain Cook Automatic Green Dial 42.0 mm | R32505315
C$ 2,299
Free shipping
Professional dealer
43
CA
Rolex Datejust 126334 New Steel 41mm Automatic
TOP
Rolex 2021 Datejust 41 Wimbledon Gray Roman Fluted Jubilee New...
C$ 16,939
Free shipping
Professional dealer
171
US
Rolex GMT-Master II 126710BLRO New Steel 40mm Automatic
TOP
Rolex GMT-Master II Jubilee Pepsi 126710 BLRO Ceramic Red Blue...
C$ 29,488
Professional dealer
21
US
Rolex Datejust 278273 New Gold/Steel 31mm Automatic
TOP
Rolex Datejust 31 Two Tone Dark Grey Diamond Dial NEW 2021...
C$ 17,561
Professional dealer
524
US
Rolex Day-Date 40 228238 New Yellow gold 40mm Automatic
Rolex Day-Date 40 Yellow Gold / Champagne - 228238
C$ 50,193
Professional dealer
35
US
Breitling Superocean 42 A17366021B1A1 Unworn Steel 42mm Automatic
TOP
Breitling Superocean 42 Black A17366 (2021)
C$ 3,387
Professional dealer
60
US
IWC Portuguese Hand-Wound IW545406 New Rose gold 44mm Manual winding
TOP
IWC Portuguese Hand-Wound (New Full Set)
C$ 17,445
Free shipping
Professional dealer
16
HK
Patek Philippe Annual Calendar Chronograph 5905R-001 Unworn Rose gold 44mm Automatic
TOP
Patek Philippe Complications Rose Gold Annual Calendar 42MM...
C$ 85,201
Free shipping
Professional dealer
346
US
Rolex Daytona 116508 Unworn Yellow gold 40mm Automatic
TOP
Rolex Daytona 40mm 18kt Yellow Gold Green Dial NEW 2020
C$ 106,660
Professional dealer
361
US
Rado Centrix R30179113 New Steel 38mm Automatic Canada, West Vancouver
TOP
Rado Centrix Automatic Open Heart Black Dial 38 | R30179113
C$ 2,099
Free shipping
Professional dealer
43
CA
Rolex Sea-Dweller Deepsea 126660 New Steel 44mm Automatic
TOP
Rolex Sea-Dweller DEEPSEA Black Box/Papers/Card 126660
C$ 18,821
Free shipping
Professional dealer
171
US
Patek Philippe Nautilus 5712/1A-001 Good Steel 40mm Automatic
TOP
Patek Philippe Nautilus Moonphase Power Reserve 5712 5712/1A...
C$ 131,756
Professional dealer
21
US
Rolex Sky-Dweller 326933 New Gold/Steel 42mm Automatic
TOP
Rolex 2021 Sky-Dweller Two Tone NEW White Dial 326933
C$ 26,910
Professional dealer
524
US
Rolex Sky-Dweller 326235 New Rose gold 42mm Automatic
Rolex Sky-Dweller
C$ 59,604
Professional dealer
35
US
Rolex Daytona 116500LN Very good Steel 40mm Automatic
TOP
Rolex Daytona Cosmograph - White Dial - Ceramic - 116500
C$ 47,677
Professional dealer
610
US
Chopard Happy Sport 278573-3012 New Steel 30mm Automatic
TOP
Chopard Happy Sport 30mm Steel Case Silver Dial (New Full Set)
C$ 8,400
Free shipping
Professional dealer
16
HK
Audemars Piguet Royal Oak 15500ST.OO.1220ST.02 Unworn Steel 41mm Automatic
TOP
Audemars Piguet Royal Oak Stainless Steel Grey Index Dial...
C$ 55,964
Free shipping
Professional dealer
346
US
Audemars Piguet Royal Oak Chronograph 26331ST.OO.1220ST.01 Very good Steel 41mm Automatic
TOP
Audemars Piguet Royal Oak Chronograph 41mm Blue Dial 26331ST.O...
C$ 68,764
Professional dealer
361
US
Rado Centrix R30941702 New Steel 38mm Automatic Canada, Vancouver
TOP
Rado Centrix Automatic Diamonds Black Dial 38mm | R30941702
C$ 2,270
Free shipping
Professional dealer
43
CA
Rolex Day-Date II 218206 Very good Platinum 41mm Automatic
TOP
Rolex Day Date II Ice Blue Concentric Roman Platinum Box/Paper...
C$ 74,033
Free shipping
Professional dealer
171
US
Rolex GMT-Master II 126715CHNR New Rose gold 40mm Automatic
TOP
Rolex NEW April 21 Rolex GMT-Master II Root Beer 18K Rose Gold...
C$ 58,349
Professional dealer
21
US
Patek Philippe Nautilus 5711/1A-010 Very good Steel 40mm Automatic
Patek Philippe Nautilus
C$ 131,756
Professional dealer
104
US
Rolex Datejust 126333 New Gold/Steel 41mm Automatic
Rolex Datejust 41 Rolesor Yellow Fluted / Oyster / Champagne...
C$ 20,077
Professional dealer
35
US
Patek Philippe Nautilus 5711/1A Very good Steel 40mm Automatic Canada, Delta
TOP
Patek Philippe 5711/1A Nautilus, Blue Dial, AAA, 2008 Geneva Seal
C$ 136,650
Private Seller
 
CA
IWC Pilot IW326102 New White gold 44mm Automatic
TOP
IWC Pilot's Watch (New Full Set)
C$ 20,676
Free shipping
Professional dealer
16
HK
Rolex Oyster Perpetual Date 115210 Very good Steel 34mm Automatic
TOP
Rolex Oyster Perpetual Stainless Steel Silver Roman Dial Watch...
C$ 7,026
Free shipping
Professional dealer
346
US
Rolex Oyster Perpetual 36 126000 New Steel 36mm Automatic
TOP
Rolex Oyster Perpetual 36mm Black Dial 126000
C$ 10,540
Professional dealer
361
US
Rado Integral R20207712 New Ceramic 41.1mm Quartz Canada, West Vancouver
TOP
Rado Integral Diamonds Black Dial 31mm x 41.1mm | R20207712
C$ 2,648
Free shipping
Professional dealer
43
CA
Rolex GMT-Master II 126715CHNR-0001 New Rose gold 40mm Automatic
TOP
Rolex GMT-Master II Root Beer 18K Rose Gold Box/Papers/Card...
C$ 57,720
Free shipping
Professional dealer
171
US
Rolex Explorer II 16570 Very good Steel 40mm Automatic
TOP
Rolex Explorer II 16570 Gmt Stainless Steel Black Dial M...
C$ 16,940
Professional dealer
21
US
Vacheron Constantin Overseas Chronograph 5500V/110A-B148 New Steel 42.5mm Automatic
Vacheron Constantin Overseas Chronograph
C$ 50,569
Professional dealer
104
US
Rolex Submariner Date 126613lb New Gold/Steel 41mm Automatic
Rolex Submariner Date
C$ 22,587
Professional dealer
35
US
Audemars Piguet Royal Oak Offshore Diver 15703ST.OO.A002CA.01 Very good Steel 42mm Automatic
Audemars Piguet Preowned Royal Oak Offshore Diver 42mm Steel...
C$ 27,481
Professional dealer
111
US
Franck Muller Vanguard V45TGRCSYACH5NBL New Rose gold 44mm Manual winding
TOP
Franck Muller Vanguard Yachting Skeleton Tourbillon Rose Gold...
C$ 109,519
Free shipping
Professional dealer
16
HK
Patek Philippe Annual Calendar 5235/50R-001 Unworn Rose gold 40mm Automatic
TOP
Patek Philippe Complications Rose Gold Two-Tone Index Dial...
C$ 65,124
Free shipping
Professional dealer
346
US
Breitling Superocean 42 A17366D81A1S2 Unworn Steel 42mm Automatic
TOP
Breitling Superocean 42 Blue/White on Deployant (2021)
C$ 3,294
Professional dealer
60
US
Rado True Thinline R27741152 New Ceramic 39mm Quartz Canada, West Vancouver
TOP
Rado True Thinline Black Ceramic 39mm | R27741152
C$ 2,199
Free shipping
Professional dealer
43
CA
Patek Philippe Calatrava 5227R-001 New Rose gold 39mm Automatic
TOP
Patek Philippe 2021 Calatrava Date 18K Rose Gold Box/Papers 5227R
C$ 37,643
Free shipping
Professional dealer
171
US
Audemars Piguet Royal Oak Offshore Chronograph 26400SO.OO.A002CA.01 Very good Steel 44mm Automatic
TOP
Audemars Piguet Royal Oak Offshore Chrono 44mm Ceramic Bezel...
C$ 34,947
Professional dealer
21
US
Breitling Superocean Heritage U103701A1Q1W1 New Gold/Steel 42mm Automatic
Breitling Superocean Heritage ’57 Outerknown Limited Edition
C$ 6,023
Professional dealer
104
US
Rolex Submariner Date 126613LN New Gold/Steel 41mm Automatic
Rolex Submariner Date
C$ 21,206
Professional dealer
35
US
Rolex GMT-Master II 16710 Very good Steel 40mm Automatic
Rolex Preowned GMT-Master II 40mm Steel Black & Red 'Coke'...
C$ 16,927
Professional dealer
111
US
Hublot Spirit of Big Bang 647.OE.2080.RW.1204 New Rose gold 42mm Automatic
TOP
Hublot Spirit Of Big Bang 42mm Moonphase King Gold White (New...
C$ 43,291
Free shipping
Professional dealer
16
HK
Rolex Datejust 116199SANR Very good White gold 36mm Automatic
TOP
Rolex Datejust 36 White Gold Royal Zebra Pave Dial Watch 116199
C$ 47,933
Free shipping
Professional dealer
346
US
Breitling Superocean 44 A17367D71B1S1 Unworn Steel 44mm Automatic
TOP
Breitling Superocean 44 Automatic Black (2021)
C$ 3,136
Professional dealer
60
US
Omega Seamaster Planet Ocean 522.33.40.20.04.001 New Steel 39.5mm Automatic
Omega Seamaster Planet Ocean 600M Tokyo 2020 Limited Edition
C$ 10,776
Professional dealer
9
US
Rolex Oyster Perpetual 276200 New Steel 28mm Automatic
TOP
Rolex Oyster Perpetual 28mm Silver Index Domed Oyster New...
C$ 8,155
Free shipping
Professional dealer
171
US
Rolex Datejust II 116300 Good Steel 41mm Automatic
TOP
Rolex Datejust II 41 116300 126300 41mm Oyster Black Stick...
C$ 10,854
Professional dealer
21
US

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


This page contains information about:


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.