Why Chrono24? Log in
Brand
Model
Price
Case diameter
Year
Location
More
Your selection
Clear selection

Your selection
Clear selection

Your selection
Clear selection

Sorry, your search did not match any items
Your selection
Clear selection

Sorry, your search did not match any items
Your selection
Clear selection

Sorry, your search did not match any items
Basic information
Type of watch
Categories
More...
Reference number
More...
New/Pre-owned
Offer type
Gender
Availability
Condition
More...
Scope of delivery
Characteristics & functions
Movement
Case material
Dial
More...
Glass
Functions
Thickness
More...
Bezel material
More...
Dial numerals
Water resistance
More...
Others
More...
Bracelet/strap
Bracelet material
More...
Clasp
More...
Lug width
Bracelet color
More...
Clasp material
Save this search Cancel

View

Sort by

TOP
Rolex GMT-Master II pepsi
C$ 27,297
Free shipping
Seller
L&D Diamonds
 
US
Rolex GMT-Master II Ref 16710 Pepsi
C$ 21,237
Seller
Guarded Crown
19
US
Rolex GMT-Master "Pepsi" 1675
C$ 16,578
Free shipping
Seller
WatchBox
522
US
Rolex 1675 Vintage GMT Master Gilt Underline Pepsi Bezel c....
C$ 45,140
Seller
European Watch Company
309
US
Rolex GMT-Master II Pepsi 2019 [Unworn]
C$ 25,959
Free shipping
Seller
Pave Jewelers
54
US
Rolex GMT-Master Vintage 1675 Stainless Steel Pepsi
C$ 19,972
Seller
Anter Jewelry
24
US
Rolex Gmt Master II 16710 Rectangle Error Dial Rare "z" Pepsi...
C$ 15,579
Seller
R&R Watches, Inc.
35
US
Rolex Stainless Steel Rolex Date Gmt Master Blue Red Pepsi...
C$ 19,953
Seller
Sumpters Jewelry
26
US
Rolex GMT-Master II PEPSI 126710BLRO ALL STICKERS INTACT
C$ 30,611
Free shipping
Seller
Sky Diamonds
163
US
Rolex GMT-Master Stainless Steel Red/Blue 'Pepsi' Bezel Faded
C$ 11,711
Seller
Stein Diamonds
132
US
Rolex Gmt Master Ii 16710 Pepsi Red And Blue Stainless Steel...
C$ 15,706
Free shipping
Seller
Quality Diamonds
71
US
Rolex GMT Master "Pepsi" 16700
C$ 15,912
Free shipping
Seller
WatchBox
522
US
Rolex 16750 GMT Master Blue / Red "Pepsi Bezel" Circa 1984...
C$ 22,503
Seller
European Watch Company
309
US
Rolex Gmt Master 1675 Red/blue "pepsi" Fat Font Bezel Glossy...
C$ 61,119
Free shipping
Seller
M & B Watches
35
US
Rolex GMT-Master II New Pepsi 2019 126710blro
C$ 25,565
Seller
Anter Jewelry
24
US
Rolex GMT-Master II Jubilee Bracelet Pepsi
C$ 26,431
Free shipping
Seller
Luxury Time NYC
36
US
Rolex Mens Stainless Steel Rolex Gmt Master Date Blue Red...
C$ 18,374
Seller
Sumpters Jewelry
26
US
Rolex Vintage 1987 Rolex GMT-Master 40mm Pepsi Blue Red R...
C$ 11,976
Free shipping
Seller
Collectors Coins & Jewelry
242
US
Rolex GMT-Master II 40mm Pepsi Steel Jubilee 126710blro
C$ 26,498
Free shipping
Seller
Chrono Hour Passion
511
US
Rolex GMT Master II 16710 P Serial Pepsi RSC Serviced
C$ 16,423
Free shipping
Seller
AIS Watches
8
US
Rolex GMT-Master "Pepsi" 1675
C$ 16,578
Free shipping
Seller
WatchBox
522
US
Rolex 1675 Vintage GMT Master "Pepsi Bezel" Matte Dial 1966...
C$ 19,641
Seller
European Watch Company
309
US
Rolex Gmt Master 1675 Steel Red/blue "pepsi" Bezel Glossy Gilt...
C$ 53,129
Free shipping
Seller
M & B Watches
35
US
Rolex GMT-Master Pepsi Patina Vintage 1964 "Tropical Gilt Marble"
C$ 69,241
Seller
Time Trade & Trust
56
US
Rolex Gmt Master 1675 Pepsi Red And Blue 1970 Mint Original Dial
C$ 23,961
Free shipping
Seller
Quality Diamonds
71
US
Rolex 1991 2012 Rolex Service RSC GMT-Master FADED Pepsi Blue...
C$ 12,309
Free shipping
Seller
Collectors Coins & Jewelry of Smithtown
171
US
Rolex Vintage 1979 Rolex GMT-Master FADED Pepsi Blue Red 16750...
C$ 14,904
Seller
Collectors Coins & Jewelry
242
US
Rolex 1977 Rolex GMT-Master Pepsi Blue Red Matte Mark 2 Black...
C$ 14,637
Free shipping
Seller
Collectors1946
236
US
Rolex GMT Master II 16710 F Serial Pepsi Insert Box & Papers
C$ 19,166
Free shipping
Seller
AIS Watches
8
US
Rolex GMT Master "Pepsi" 16700
C$ 17,244
Free shipping
Seller
WatchBox
522
US
Rolex Gmt Master Ii White Gold Pepsi Bezel Mens Watch 116719 Box
C$ 43,928
Free shipping
Seller
SwissWatchExpo
227
US
Rolex Gmt Master 1675 Steel Red/blue "pepsi" Bzl Matte Blk...
C$ 39,880
Free shipping
Seller
M & B Watches
35
US
Rolex GMT-Master II Pepsi STICK-ERROR Dial Unpolished RSC
C$ 29,294
Seller
Time Trade & Trust
56
US
Rolex 16710 GMT-Master II, Black Dial, Blue & Red Pepsi Bezel...
C$ 13,582
Free shipping
Seller
Swiss Wrist
79
US
Rolex GMT Master II Pepsi Jubilee Ceramic 126710BLRO
C$ 26,298
Seller
LUXURY TIMING
5
US
Rolex Vintage 1980 Rolex GMT-Master Pepsi Blue Red 16750 Matte...
C$ 17,434
Seller
Collectors Coins & Jewelry
242
US
Rolex Gmt Master II Pepsi 116719 Blro Ceramic Bezel 18k White...
C$ 43,940
Seller
Diamonds East International
84
US
Rolex 16700 GMT Master E Serial Faded Pepsi Insert Tritium...
C$ 15,052
Free shipping
Seller
AIS Watches
8
US
Rolex Gmt-master II 16710 "john Bull" With Pepsi Insert
C$ 11,984
Free shipping
Seller
Vintage Watches Miami
28
US
Rolex Gmt Master Fat Lady Vintage Pepsi Blue Red Bezel Watch...
C$ 14,368
Free shipping
Seller
SwissWatchExpo
227
US
Rolex GMT-Master II Pepsi with Error Dial
C$ 16,977
Seller
Sansom Watches
108
US
Rolex GMT-Master II Pepsi Z Error Rectangular FULL SET UNPOLISHED
C$ 25,899
Seller
Time Trade & Trust
56
US
Rolex 16710 GMT-Master II, Error Dial w/ Red & Blue Pepsi Bezel
C$ 13,715
Free shipping
Seller
Swiss Wrist
79
US
Rolex GMT-Master II Pepsi Ceramic Steel Automatic Watch - New B/P
C$ 26,630
Free shipping
Seller
Chronostore
67
US
Rolex Vintage 1984 Rolex GMT-Master Pepsi 16750 SPIDER DIAL...
C$ 19,032
Seller
Collectors Coins & Jewelry
242
US
Rolex Gmt Master II 40mm 16710 Steel Red/blue "pepsi" Bezel/bl...
C$ 13,249
Free shipping
Seller
M & B Watches
35
US
Rolex GMT-Master "Pepsi" Stainless Steel Black Dial - 16700
C$ 11,983
Free shipping
Seller
Certified Luxury Watches
130
US
Rolex GMT Master II Pepsi Blue/Red Bezel Steel Black Dial Jubilee
C$ 26,997
Free shipping
Seller
Watch Noble
32
US
Rolex Gmt Master Ii Blue Red Pepsi Bezel Steel Mens Watch 16710
C$ 16,764
Free shipping
Seller
SwissWatchExpo
227
US
Rolex Gmt Master Pepsi 16700 Blue/red Bezel Rare Oyster 40mm...
C$ 12,515
Seller
Diamonds East International
84
US
Rolex GMT-Master I / 1 Red-Blue Pepsi Quick Set Date
C$ 16,511
Seller
Time Trade & Trust
56
US
Rolex GMT Master II 16710 Pepsi
C$ 18,309
Free shipping
Seller
Burdeens Jewelry
68
US
Rolex GMT-Master II 18k White Gold Ceramic Pepsi Bezel Blue Dial
Price on request
Seller
Element iN Time NYC
258
US
Rolex Gmt Master Pepsi Faded Vintage 16700 R Serial Mens...
C$ 12,643
Seller
Empire Time Inc
73
US
Rolex GMT-Master II Pepsi Steel Black Dial Automatic Mens -New...
C$ 29,293
Free shipping
Seller
Chronostore
67
US
Rolex GMT 16750 Pepsi
C$ 33,422
Seller
Private Seller
 
US
Rolex 40mm 18K White Gold Pepsi Ceramic Bezel GMT Master II...
C$ 46,598
Free shipping
Seller
Time for Wholesale
71
US
Rolex Gmt Master Vintage Red And Blue Pepsi Bezel Mens Watch 1675
C$ 20,892
Free shipping
Seller
SwissWatchExpo
227
US
Rolex Gmt Master II Pepsi 126710 Blro Jubilee Ceramic Bezel...
C$ 26,630
Seller
Diamonds East International
84
US
Rolex GMT-Master II Pepsi STICK-ERROR Dial RSC 2019 Card
C$ 23,103
Seller
Time Trade & Trust
56
US
Rolex GMT-Master Pepsi Webbed Dial
C$ 19,967
Free shipping
Seller
AJ Watches
250
US
  • 30
  • 60
  • 120

Rolex Pepsi: The Legendary GMT-Master with a Blue and Red Bezel

Rolex introduced the red and blue bezel on the Rolex GMT-Master now commonly known as the "Pepsi." It quickly became one of the Swiss luxury watch manufacturer's most beloved models, not least of all due to its high quality and second time zone.

Reasons to Buy a Rolex Pepsi

  • High brand recognition thanks to its unique red and blue "Pepsi" bezel
  • In-house caliber with a second hour hand to display another time zone
  • GMT-Master II with a third time zone and a black and red "Coke" bezel
  • Available with a red and blue Cerachrom bezel and 18-karat white gold case since 2014

Rolex Pepsi – The GMT-Master with a Cult Following

In the mid-1950s, the American airline Pan American World Airways (Pan Am) needed a watch with a second time zone. Rolex created the GMT-Master (GMT standing for Greenwich Mean Time) for the airline in 1954. The watch features a bidirectional 24-hour bezel and a second hour hand. The second hour hand makes one full rotation per day and displays another time zone in conjunction with the bezel. This feature is ideal for pilots, businessmen, and politicians.

The "Pepsi watch" has a red and blue bezel, which earned it its nickname, as the Pepsi logo uses the same color combination. The bicolor bezel has a practical use: The red half symbolizes day while blue represents night. One glance is enough to differentiate between night and day in the second time zone. The first GMT-Master II, introduced in 1985, featured a red and black bezel. Therefore, it's nicknamed the "Coke watch".

How much does a Rolex Pepsi cost?

Model Price (approx.) Production period Features
GMT-Master Ref. 6543 43,200 USD 1954-1959 Bakelite or aluminum bezel, no crown protector
GMT-Master Ref. 1675 32,500 USD 1959-1980 Calibers 1565 and 1575, crown protector
GMT-Master Ref. 16750 11,000 USD 1981-1988 Caliber 3075 with stop-seconds mechanism and Quickset date
GMT-Master II Ref. 16710 13,000 USD 1989-2007 Calibers 3185 and 3186, sapphire glass
GMT-Master II Ref. 116719 BLRO 32,500 USD 2014-present 18k white gold, Cerachrom bezel, Triplock crown

Detailed Price Information

Across the 60-year production period, Rolex released the GMT-Master in a variety of colors. However, the combination of a black dial with a blue and red bezel remains the most popular among Rolex fans and collectors. Early models, such as the first GMT-Master with the reference number 6542 and its successor, the ref. 1675, are especially highly coveted. The former was only manufactured from 1954 to 1959 and lacked a crown protector. In the beginning, its bezel was still made of plastic Bakelite, which tended to break and was quickly replaced by aluminum. Plan to spend around 43,200 USD on a ref. 6542 in good condition.

Its successor model with the reference number 1675 was part of the Rolex catalog for more than 20 years and is one of the most sought-after Pepsi models today. Unlike its older sister model, it features a crown protector and was outfitted with the caliber 1565, which was later replaced by the caliber 1575. Depending on its condition, plan to spend between 14,900 and 32,500 USD on one of these watches. Rolex introduced the GMT-Master with the reference number 16750 in 1981. It was powered by the caliber 3075, which provided it with a stop-seconds mechanism and a Quickset function for the date. It also had improved water resistance – from this model on, all GMT-Masters were water resistant to 100 m (10 bar, 328 ft). Set aside around 11,000 USD for a never-worn piece from this series. Pre-owned models are slightly less expensive at about 10,500 USD.

New and Improved: Caliber 3085, Sapphire Glass, and a Third Time Zone

Only a few years later, Rolex added the GMT-Master II with the reference number 16760 into the mix. Thanks to its somewhat thicker case, Rolex fans dubbed this model the "Fat Lady." Rolex equipped this watch with a black and red bezel, meaning it isn't technically considered a Pepsi, but rather a Rolex Coke. Nevertheless, it brought with it certain features that would also be significant for future Pepsi models. For example, the caliber 3085 made it possible to display three time zones at once. In addition, Rolex provided this watch with a larger crown protector and replaced the Plexiglass with sapphire glass . You can get a "Fat Lady" in fine condition for around 9,700 USD.

The next stage in its evolution followed in 1989, with the reference number 16710. Rolex first outfitted this timepiece with the caliber 3185 and later with the caliber 3186. This watch is markedly thinner than the "Fat Lady" and came with neither the Pepsi nor the Coke bezel. Instead, it came with a blue and black Batman bezel, a reddish brown root beer bezel, or a black bezel. These watches were also the first to use SuperLuminova as the luminous material instead of tritium. You can purchase a pre-owned model in good condition starting at about 9,000 USD. Never-worn pieces start around 13,000 USD.

In 2014, Rolex rereleased a GMT-Master II with a Pepsi bezel, which can be found under the reference number 116719 BLRO. This model is only available with an 18-karat white gold case . What's more, the Swiss watch manufacturer furnished it with a Cerachrom ceramic bezel, a triple-sealed Triplock crown, and a so-called "maxi dial" with enlarged, glow-in-the-dark indices. The chronometer-certified caliber 3186 with a Parachrom hairspring ticks away inside this watch. One of these watches costs about 32,500 USD new and 30,200 USD in very good condition. In 2018, Rolex began offering this timepiece with a blue maxi dial instead of the previous black dial. This new model is priced at 41,200 USD.

At Baselworld 2018, Rolex announced that they would be adding a stainless steel GMT-Master II with a blue and red Cerachrom Pepsi bezel (ref. 126710BLRO) to their catalog. In addition to the material and slightly altered case design, the watch manufacturer also made changes on the inside of this model. It is now powered by the in-house caliber 3285, which comes with their patented Chronergy escapement. Thanks to the use of a nickel-phosphorus alloy, this escapement is not only unaffected by magnetic fields, but also much more efficient. The Jubilee bracelet made of so-called "Oystersteel" stainless steel is also new. This GMT-Master II in stainless steel was released in spring 2018 for a price of 10,400 USD.

An Additional Timezone

If you frequently travel through different time zones, you already appreciate the advantages of a GMT watch. In no time at all, you can know what time it is in a second time zone thanks to the 24-hour bezel and second hour hand. Wearers frequently set this to their home time. The three traditional hands for hours, minutes, and seconds display the local time. The bicolor Pepsi bezel helps you differentiate between night and day. Therefore, you always know the perfect time to make a phone call home.

Reading the second time zone using the 24-hour bezel is fast and easy. The bezel has 24 markers that correspond to the 24 time zones. You can set the bezel with a few turns (clicks) to any time zone in the world. The only requirement is that the hour hand is set to Greenwich Mean Time in London. For example, when it's 14:00 (2:00 PM) in San Francisco, the GMT hand points to 22:00 (10:00 PM) on the bezel, which is set to zero. The time difference between London and San Francisco is eight hours. If you're in Central Europe and want to know how late it is in San Francisco, then you turn the bezel eight clicks to the right. If you want to know what time it is in a time zone east of GMT, then you have to turn the bezel to the left. To tell the time in Moscow, you turn the bezel left three times. For Hong Kong, you turn it eight times to the left.

Since the introduction of caliber 3085 in the GMT-Master II, you can set two time zones without turning the bezel. First, you unscrew the crown counterclockwise. Then, you pull it into the second position, where you can set the hour, minute, and 24-hour hands. You can set the local time, or the central hour hand, with the crown in the first position. The hand jumps from hour to hour. You can also set the date in this position.

Rolex Pepsi and the Proven Oyster Design

The Rolex Pepsi is a member of the Oyster sports watch collection. With its distinctive red and blue bezel, the Pepsi is one of the most striking GMT-Master models. Watches such as the Submariner, one of the first diving watches in the world, have also become watch icons.

Just as distinctive are the green Submariner models, also known as the "Hulk" or "Kermit." The Hulk features a green dial and bezel, while the Kermit only has a green bezel. The Pepsi and the Submariner both have 40-mm Oyster cases and three-piece link Oyster bands . Due to safety reasons, the Submariner's bezel can only be turned counterclockwise. Divers use the bezel to keep an eye on their dive time. The first 15 minutes have individual minute graduations. Altogether, the bezel covers a time span of 60 minutes.

The Rolex Daytona, the Swiss manufacturer's chronograph, is the perfect stopwatch. It has a diameter of 40 mm. The bezel features a tachymetric scale so you can determine speed over certain distances. The small seconds is located at six o'clock, the 30-minute counter at three o'clock, and the hour counter at nine o'clock. The Daytona is available in stainless steel, bicolor (stainless steel and yellow gold), or in solid yellow, white, or Everose gold. There is also a solid platinum model, which has a Cerachrom bezel. This type of bezel has been used with the stainless steel models since 2016.